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All Journal Dinasti International Journal of Education Management and Social Science Siber Nusantara of Community Service Review (SNCSR)
Tri Sugiarti Ramadhan
Universitas Islam Malang, Malang, Indonesia
Education

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Gastronomic Tourism Enhancement Strategy to Stimulate Local Economic Development in Malang City Andi Normaladewi; Tri Sugiarti Ramadhan; Nanik Wahyuningtiyas
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5846

Abstract

The development of gastronomic tourism is an important strategy in strengthening the tourism sector and encouraging local economic growth in various regions. Malang City, as one of the leading tourist destinations in East Java, has great potential in developing its regional culinary specialties as a tourist attraction with economic and cultural value. This study aims to analyze strategies for enhancing gastronomic tourism to stimulate local economic development in Malang City, with a focus on how collaboration between stakeholders and the preservation of culinary specialties can create sustainable economic impacts. This study uses a qualitative descriptive approach with a case study method. Data were collected through in-depth interviews, field observations, and document reviews from various sources, including culinary entrepreneurs, the tourism office, academics, and local communities. Data analysis was carried out using coding techniques and thematic analysis to identify strategic patterns, challenges, and opportunities in the development of gastronomic tourism in Malang City. The results show that the strategy for enhancing gastronomic tourism in Malang City focuses on three main aspects, namely: (1) strengthening local culinary identity through product innovation based on cultural wisdom; (2) cross-sector institutional collaboration with a penta-helix approach; and (3) optimizing digital promotion and culinary education for the community and tourists. This strategy has been proven not only to increase tourist visits but also create a multiplier effect on the local economy through empowering MSMEs, increasing community income, and preserving regional culinary culture. This study concludes that gastronomic tourism in Malang City has strategic potential as a driver of the creative economy and as a medium for preserving cultural identity. Collaboration between stakeholders, innovation based on local values, and inclusive public policies are key to successfully creating a competitive and sustainable gastronomic tourism ecosystem.
Efektivitas Pelatihan Desain Visual Canva dalam Optimalisasi Branding dan Nilai Jual UMKM Tri Sugiarti Ramadhan; Andi Normaladewi; Mitha Endah Aprilia; Nadiah Putri Salsabila
Siber Nusantara of Community Service Review Vol. 2 No. 2 (2026): Siber Nusantara of Community Service Review (April - September 2026)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sncsr.v2i2.1077

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan tulang punggung perekonomian nasional, namun sebagian besar pelaku usaha masih menghadapi kendala dalam memanfaatkan desain visual sebagai instrumen pemasaran yang efektif. Studi ini menyajikan program pelatihan berbasis Canva yang bertujuan memperkuat kapasitas UMKM dalam menciptakan materi promosi visual secara mandiri. Kegiatan dilaksanakan selama satu hari dan melibatkan 10 pelaku UMKM di Kabupaten Malang, dengan komposisi peserta 60% perempuan. Pendekatan yang digunakan adalah pembelajaran partisipatif, yang mencakup tahapan pre-test, pemberian materi teori dan praktik Canva, pendampingan intensif, serta post-test. Instrumen evaluasi meliputi kuesioner, lembar observasi, dan penilaian kualitatif. Hasil penelitian menunjukkan peningkatan rata-rata skor dari 51 menjadi 75, atau setara dengan kenaikan sebesar 47%. Berdasarkan uji Wilcoxon, diperoleh nilai p = 0,0019, yang mengindikasikan adanya perbedaan yang signifikan secara statistik. Seluruh peserta berhasil menciptakan berbagai materi promosi, seperti logo, poster, dan brosur. Selain itu, peserta menerima buku panduan yang dapat digunakan sebagai referensi pribadi. Tingkat kepuasan peserta mencapai rata-rata 4,3 dari 5, mencerminkan respons yang sangat baik. Temuan ini memperkuat bukti bahwa pelatihan desain sederhana dapat secara signifikan meningkatkan kompetensi kreatif pelaku UMKM. Oleh karena itu, direkomendasikan agar program serupa dilanjutkan dengan pendampingan berkelanjutan, serta didukung oleh infrastruktur digital yang memadai, termasuk perangkat keras dan akses internet.
Co-Authors Andi Normaladewi Mitha Endah Aprilia Nadiah Putri Salsabila Wahyuningtiyas, Nanik