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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS)
Andi Normaladewi
Universitas Islam Malang, Malang, Indonesia
Decision Sciences, Operations Research & Management Education Social Sciences

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Analisis Penaksiran dan Peramalan Biaya serta Matriks SWOT dalam Pengambilan Keputusan (Studi Kasus Usaha Tahu Desa Gedogwetan, Turen, Kabupaten Malang) Andi Normaladewi; Ita Athia
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 6 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober - November 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i6.2836

Abstract

Usaha tahu yang semakin berkembang di tengah banyaknya pesaing dengan usaha sejenis tetap memerlukan strategi pengambilan keputusan dalam mengelola suatu usaha. Tujuan dari penelitian ini, yaitu memberikan gambaran yang menyeluruh dan terpadu mengenai kondisi internal dan eksternal suatu industri yang memungkinkan produsen untuk mengambil keputusan yang lebih baik dan merancang strategi yang lebih efektif dengan mengkolaborasikan antara analisis estimasi dan peramalan biaya serta matriks SWOT. Metode penelitian yang digunakan adalah metode desain konvergen yaitu mengumpulkan data kuantitatif dan kualitatif secara bersamaan, tetapi terpisah. Hasil penelitian menunjukkan bahwa metode kuadrat terkecil merupakan metode yang paling tepat digunakan dalam menyusun anggaran karena memiliki galat peramalan baku yang paling kecil, yaitu sebesar 0,979. Dalam pengambilan keputusan, pelaku usaha tahu gedogwetan dapat melakukan 4 alternatif strategi yaitu strategi SO (Strength-Opportunities) yaitu melakukan strategi integrasi ke belakang, strategi ST (Strength-Threats) dengan melakukan pengembangan pasar, strategi WO (Weakness-Opportunities) yaitu melakukan integrasi ke depan, penetrasi pasar, strategi WT (Weakness-Threats) yaitu dengan menggunakan mesin penggiling dan konsisten terhadap kualitas tahu.
Gastronomic Tourism Enhancement Strategy to Stimulate Local Economic Development in Malang City Andi Normaladewi; Tri Sugiarti Ramadhan; Nanik Wahyuningtiyas
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5846

Abstract

The development of gastronomic tourism is an important strategy in strengthening the tourism sector and encouraging local economic growth in various regions. Malang City, as one of the leading tourist destinations in East Java, has great potential in developing its regional culinary specialties as a tourist attraction with economic and cultural value. This study aims to analyze strategies for enhancing gastronomic tourism to stimulate local economic development in Malang City, with a focus on how collaboration between stakeholders and the preservation of culinary specialties can create sustainable economic impacts. This study uses a qualitative descriptive approach with a case study method. Data were collected through in-depth interviews, field observations, and document reviews from various sources, including culinary entrepreneurs, the tourism office, academics, and local communities. Data analysis was carried out using coding techniques and thematic analysis to identify strategic patterns, challenges, and opportunities in the development of gastronomic tourism in Malang City. The results show that the strategy for enhancing gastronomic tourism in Malang City focuses on three main aspects, namely: (1) strengthening local culinary identity through product innovation based on cultural wisdom; (2) cross-sector institutional collaboration with a penta-helix approach; and (3) optimizing digital promotion and culinary education for the community and tourists. This strategy has been proven not only to increase tourist visits but also create a multiplier effect on the local economy through empowering MSMEs, increasing community income, and preserving regional culinary culture. This study concludes that gastronomic tourism in Malang City has strategic potential as a driver of the creative economy and as a medium for preserving cultural identity. Collaboration between stakeholders, innovation based on local values, and inclusive public policies are key to successfully creating a competitive and sustainable gastronomic tourism ecosystem.
Co-Authors Ita Athia Tri Sugiarti Ramadhan Wahyuningtiyas, Nanik