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All Journal Jurnal Perilaku dan Strategi Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia
Zakaria Basran
Universitas Borneo Tarakan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Sosialisasi Program Studi Ekonomi Pembangunan Fakultas Ekonomi Universitas Borneo Tarakan Di Kabupaten Nganjuk Jawa Timur Agus Tri Darmawanto; Zakaria Basran; Bernadeth Yosephine Priskilla Br Simangunsong; Adhy Satya Pratama
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.7805

Abstract

Socialization of the Development Economics Study Program is a key strategy in expanding access to information and increasing participation in higher education. This article describes the implementation of the socialization activity for the Development Economics Study Program, Faculty of Economics, Borneo Tarakan University, in Nganjuk Regency, East Java. The main objective is to introduce the study program's profile, career opportunities, and its role in supporting the development of Indonesia’s border regions. The activity was conducted through presentations, interactive discussions, and the distribution of promotional materials. The results revealed a high level of enthusiasm among high school students and local stakeholders, along with an improved understanding of the importance of Development Economics studies. This socialization effort contributed to enhancing the positive perception of Borneo Tarakan University as a strategic higher education institution supporting national development from the border.
STRATEGI HIJAU KEUNGGULAN BERSAING: PERAN GREEN PRODUCT DIFFERENTIATION, GREEN MARKETING, DAN GREEN INNOVATION PADA PERUSAHAAN HIJAU DI INDONESIA Oktavia Triwahyuni; Zakaria Basran
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 1 (2025): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i1.4942

Abstract

This research aims to analyze the influence of Green Product Differentiation, Green Marketing, and Green Innovation Product on Competitive Advantage in green companies in Indonesia. The type of method used is the purposive sampling method and the technique used is the double sampling technique. The study employs a quantitative approach, and primary data collection is conducted by distributing questionnaires to a sample of 155 green companies in Indonesia. The analysis tools utilized include validity and reliability tests using the SmartPLS 4.0 program, based on the variance-based structural equation modeling (SEM) approach. The sampling technique employed in this research is double sampling. The research results indicate that Green Product Differentiation has a positive and significant effect on competitive advantage, Green Marketing has a positive and significant effect on Competitive Advantage, and Green Innovation Product has a positive and significant effect on Competitive Advantage.
Co-Authors Adhy Satya Pratama Agus Tri Darmawanto Bernadeth Yosephine Priskilla Br Simangunsong Oktavia Triwahyuni