Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Kepada Masyarakat Indonesia
Adhy Satya Pratama
Universitas Borneo Tarakan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pemberdayaan UMKM Berbasis Digital melalui Penguatan Strategi Pemasaran, Literasi Keuangan, dan Ketahanan Ekonomi Lokal Erick Karunia; Muh.Irfandy Azis; Mohamad Nur Utomo; Shalahuddin Shalahuddin; Deni Marsha; Aswan Aswan; Olivia Pamilangan Andilolo; Nursia Nursia; Suryaningsih Suryaningsih; Adhy Satya Pratama
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.6044

Abstract

This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Tarakan City, North Kalimantan, by enhancing their capacity in digital marketing strategies, financial literacy, and strengthening local economic resilience. The program was implemented using a participatory and practical approach through a series of activities including needs assessment, integrated training, workshops, and direct mentoring for MSMEs actors. The results indicate a significant improvement in participants' skills, particularly in utilizing social media and marketplaces for product promotion, maintaining basic financial records using digital applications, and conducting structured financial planning for their businesses. Furthermore, this initiative successfully fostered a shift in mindset—from traditional business management toward more strategic and data-driven decision-making. The success of this program demonstrates that well-targeted educational interventions can enhance the competitiveness of UMKM, especially in the face of digital transformation and economic uncertainty. However, sustainable impact requires ongoing assistance and multi-stakeholder collaboration. This program is expected to serve as a replicable model for similar initiatives in other regions.
Sosialisasi Program Studi Ekonomi Pembangunan Fakultas Ekonomi Universitas Borneo Tarakan Di Kabupaten Nganjuk Jawa Timur Agus Tri Darmawanto; Zakaria Basran; Bernadeth Yosephine Priskilla Br Simangunsong; Adhy Satya Pratama
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.7805

Abstract

Socialization of the Development Economics Study Program is a key strategy in expanding access to information and increasing participation in higher education. This article describes the implementation of the socialization activity for the Development Economics Study Program, Faculty of Economics, Borneo Tarakan University, in Nganjuk Regency, East Java. The main objective is to introduce the study program's profile, career opportunities, and its role in supporting the development of Indonesia’s border regions. The activity was conducted through presentations, interactive discussions, and the distribution of promotional materials. The results revealed a high level of enthusiasm among high school students and local stakeholders, along with an improved understanding of the importance of Development Economics studies. This socialization effort contributed to enhancing the positive perception of Borneo Tarakan University as a strategic higher education institution supporting national development from the border.
Co-Authors Agus Tri Darmawanto Aswan Aswan Bernadeth Yosephine Priskilla Br Simangunsong Deni Marsha karunia, Erick Muh.Irfandy Azis Nursia Nursia Olivia Pamilangan Andilolo Shalahuddin Suryaningsih Utomo, Mohamad Nur Zakaria Basran