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All Journal Golden Ratio of Mapping Idea and Literature Format Jurnal Pengabdian Kepada Masyarakat Indonesia
Andi Muara Arumbarkah
Universitas Muslim Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Library & Information Science Public Health Social Sciences

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Strategi Pemasaran Produk pada Home and Industry di Koperasi “Fatimah” di Kota Makassar Amirullah; A. Zulfikar Syaiful; Fitriani; Andi Muara Arumbarkah; Hastuti Mulang; Jayadi; Muhammad Akhsan Tenrisau; Sahari Jafar; Sitti Rahmi Razak; Wahida Amra
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.8005

Abstract

The women's group at the Fatimah Cooperative will receive training on domestic product marketing as part of this community service project. They are aware that they have been marketing their products online. Apart from offering guidance on marketing tactics that encompass the four Ps: product, price, location, and promotion, the program will also elucidate the effectiveness of these techniques. By comparing their accomplishments with the goals outlined in the strategy, the Fatimah Cooperative will be able to evaluate the effectiveness of their efforts. As a result, for every strategy to be put into practice, a detailed action plan must be prepared. Examples of business marketing strategies that employ SWOT analysis are also included in this exercise. These strategies include analyzing the market, setting goals, integrating marketing tactics, building brand awareness, and focusing on mobile clients.
Application of the UTAUT Model in Measuring the Usage Intention of the CoreTax Application Among Corporate Taxpayers in South Sulawesi, Indonesia Muhammad Reza Ramdani; S. Subhan; Andi Muara ArumBarkah
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1951

Abstract

The study aims to examine the factors influencing the intention to use the CoreTax application among corporate taxpayers in South Sulawesi, using the Unified Theory of Acceptance and Use of Technology (UTAUT). By measuring the influence of each factor, this study is expected to identify key barriers and enablers in the adoption process of the CoreTax technology. The research employs a quantitative approach, with data collected through questionnaires distributed to corporate taxpayers at several Tax Service Offices (KPP) in the South Sulawesi region. Data were analyzed using Structural Equation Modeling (SEM). The findings of this study indicate that taxpayers' perceptions of the effectiveness of tax reporting through CoreTax have a significant and positive influence on their intention to continue using the system. The ease of use of CoreTax also exhibits a positive and significant effect on taxpayers' intention to use the system. Social influence, including encouragement from tax officers, recommendations from fellow taxpayers, and support from policies implemented at tax offices, positively and significantly affects usage intention. In contrast, facilitating conditions—such as internet access, computer equipment, or technological infrastructure at tax offices do not significantly affect taxpayers' intention to use the system. Furthermore, mandatory regulation serves as a moderating factor, strengthening the relationship between the perceived usefulness of the system and usage intention. Mandatory regulation also reinforces the influence of perceived ease of use on taxpayers' intention to adopt and use the CoreTax system.
Co-Authors A. Zulfikar Syaiful Amirullah Fitriani Hastuti Mulang Jayadi Muhammad Akhsan Tenrisau Muhammad Reza Ramdani S. Subhan Sahari Jafar Sitti Rahmi Razak Wahida Amra