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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Benefit : Journal of Bussiness, Economics, and Finance Jurnal Social Society Jurnal Pengabdian Kepada Masyarakat Indonesia
Muhammad Akhsan Tenrisau
Fakultas Ekonomi Dan Bisnis, Universitas Muslim Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Strategi Pemasaran Produk pada Home and Industry di Koperasi “Fatimah” di Kota Makassar Amirullah; A. Zulfikar Syaiful; Fitriani; Andi Muara Arumbarkah; Hastuti Mulang; Jayadi; Muhammad Akhsan Tenrisau; Sahari Jafar; Sitti Rahmi Razak; Wahida Amra
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.8005

Abstract

The women's group at the Fatimah Cooperative will receive training on domestic product marketing as part of this community service project. They are aware that they have been marketing their products online. Apart from offering guidance on marketing tactics that encompass the four Ps: product, price, location, and promotion, the program will also elucidate the effectiveness of these techniques. By comparing their accomplishments with the goals outlined in the strategy, the Fatimah Cooperative will be able to evaluate the effectiveness of their efforts. As a result, for every strategy to be put into practice, a detailed action plan must be prepared. Examples of business marketing strategies that employ SWOT analysis are also included in this exercise. These strategies include analyzing the market, setting goals, integrating marketing tactics, building brand awareness, and focusing on mobile clients.
Pengaruh Gaya Kepemimpinan, Kompetensi dan Motivasi Terhadap Kinerja Personel Biro SDM Polda Sulsel Firman Ridwan; Aryati Arfah; Muhammad Akhsan Tenrisau
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 2 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i2.1799

Abstract

Abstract This study aims to: (1) examine and analyze the effect of leadership style on personnel performance; (2) examine and analyze the effect of competence on personnel performance; (3) examine and analyze the effect of work motivation on personnel performance; and (4) examine and analyze the simultaneous effect of leadership style, competence, and work motivation on personnel performance. This study uses primary data collected through a survey of 100 personnel from the Human Resources Bureau of the South Sulawesi Regional Police (Polda) in 2026, employing a full sampling method. The survey was conducted from February to April 2026. Data were analyzed using SPSS (Statistical Package for the Social Sciences). The results indicate that: (1) leadership style has a positive and significant effect on personnel performance; (2) competence has a positive and significant effect on personnel performance; (3) work motivation has a positive and significant effect on personnel performance; and (4) leadership style, competence, and work motivation simultaneously have a significant contribution to improving personnel performance. These findings imply that personnel performance is strongly influenced by the quality of leadership style, the level of competence, and work motivation. The more effective the leadership in managing subordinates, the higher the competence of personnel, and the stronger the work motivation, the better the resulting performance. Therefore, these three factors are key determinants in achieving organizational success. Research recommendations are as follows: (1) for leaders, it is recommended to continuously develop effective leadership styles, including decision-making ability, communication, motivation, supervision of subordinates, responsibility, and emotional control to maintain optimal personnel performance; (2) for personnel, it is expected to enhance competence through the development of character, knowledge, skills, and work motivation to support better performance achievement; and (3) for organizations, it is recommended to pay attention to personnel motivation by ensuring the fulfillment of physiological needs, safety, social needs, esteem, and self-actualization, in order to create a conducive and productive work environment. Keywords: Leadership Style, Competence, Work Motivation, Personnel Performance.
Performance Under Pressure: Unpacking Direct and Non-Mediated Effects of Empowerment, Job Involvement, and Commitment on Lecturer Performance Tenrisau, Muhammad Akhsan; Syahnur, Muh. Haerdiansyah
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.57135

Abstract

Private universities in South Sulawesi are striving to improve lecturer performance amid growing academic demands. This study addresses a research gap by examining how psychological empowerment, job involvement, affective commitment, and effort influence in-role performance. Based on 307 valid responses, the data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings reveal that psychological empowerment, job involvement, and affective commitment significantly affect in-role performance. Effort also contributes directly to performance and mediates the relationship between affective commitment and in-role performance. However, effort does not mediate the effects of psychological empowerment or job involvement. These findings enrich organizational behavior literature by highlighting the importance of psychological and behavioral factors—particularly empowerment, commitment, and effort—in enhancing academic staff performance in under-resourced higher education institutions.
The Influence of Social Media Marketing and Brand Image on Consumer Loyalty with Customer Engagement as a Mediating Variable in Franchise Coffee Shops Dwi Adeningsih Saputri Elhuria; Jeni Kamase; Muhammad Akhsan Tenrisau
Journal Social Society Vol. 6 No. 3 (2026): Juli - September 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.3.2026.1285

Abstract

The urgency of this study is to examine how social media marketing and brand image influence consumer loyalty through customer engagement, enabling franchise coffee shops to strengthen customer retention and remain competitive in an increasingly crowded market. This study investigates the influence of social media marketing and brand image on consumer loyalty, with customer engagement as a mediating variable, in coffee shops in Makassar City. The rapid growth of digital marketing strategies has intensified competition in the coffee shop industry, making it essential to understand how marketing activities and brand perception drive long-term customer relationships. This research employs a quantitative approach using primary data collected through structured questionnaires distributed to 200 respondents selected through purposive sampling. The study focuses on three coffee shops in Makassar City: Vaan In Sky, Toko Kopi Oma, and Cuci Mulut. Data analysis was conducted using descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that social media marketing and brand image have a positive and significant effect on customer engagement. Furthermore, customer engagement significantly influences consumer loyalty. The results also indicate that social media marketing and brand image directly affect consumer loyalty in a positive and significant manner. Importantly, customer engagement serves as a partial mediating variable, strengthening the relationship between social media marketing, brand image, and consumer loyalty. The implication of this study is that coffee shop managers should prioritize interactive and consistent social media strategies alongside strengthening brand identity to enhance customer engagement, which in turn leads to higher consumer loyalty. This study contributes to the literature on digital marketing and consumer behavior, particularly in the context of the growing coffee shop industry in Indonesia.
I STILL HAVEN'T FOUND WHAT I'M LOOKING FOR: THE GAP BETWEEN CORPORATE SUSTAINABILITY CLAIMS AND ENVIRONMENTAL ACTION M. Ikhwan Maulana Haeruddin; Hikmah Hiromi; Rahmawati Rahmawati; Chalid Imran Musa; Muhammad Akhsan Tenrisau; A.M. Fadli Mappisabbi
Jurnal Manajemen Vol 6, No 2 (2026): Agustus
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i2.89899

Abstract

Abstract: Greenwashing has emerged as a critical challenge in contemporary sustainability communication, particularly as organizations face increasing pressure to demonstrate environmental responsibility. Although sustainability encompasses interconnected environmental, social, and economic dimensions, corporate communication frequently emphasizes environmental narratives without being supported by substantive organizational action. This discrepancy creates a communication–action gap in which sustainability claims may be exaggerated, selective, misleading, or inconsistent with actual corporate practices. This conceptual study examines greenwashing as a form of sustainability communication that can distort stakeholder perceptions and undermine the principles of transparency, accountability, and corporate responsibility. Greenwashing may occur through advertising, marketing campaigns, sustainability reports, symbolic environmental imagery, and selective disclosure of sustainability-related information, whereby organizations highlight limited environmental initiatives while obscuring practices that generate substantially greater environmental impacts. Such communication not only risks misleading consumers and other stakeholders but may also weaken trust in corporate sustainability claims and impede broader efforts to address climate change and environmental degradation. By positioning greenwashing within the broader sustainability communication discourse, this study highlights the importance of consistency between corporate rhetoric, disclosed information, and substantive organizational action. This conceptual study adopts a narrative literature review and critical conceptual analysis. Scholarly literature addressing greenwashing, sustainability communication, corporate sustainability, environmental claims, and stakeholder accountability is examined and synthesized to identify recurring conceptual patterns, clarify the communication–action gap, and develop an integrated framework for understanding greenwashing as a form of sustainability communication. The study further emphasizes that credible sustainability communication requires transparency, balanced disclosure, verifiable evidence, and alignment between communicated commitments and measurable outcomes. Understanding this communication–action gap is therefore essential for strengthening corporate accountability and ensuring that sustainability communication contributes meaningfully to sustainable development rather than functioning primarily as an instrument of corporate image management.Keywords: Greenwashing, Sustainability Communication, Corporate Sustainability, Environmental Claims, Corporate Accountability, Communication–Action Gap
Co-Authors A. Zulfikar Syaiful A.M. Fadli Mappisabbi Abdi Akbar Idris Agung Widhi Kurniawan Amirullah Andi Muara Arumbarkah Aryati Arfah Chalid Imran Musa Dwi Adeningsih Saputri Elhuria Firman Ridwan Fitriani Hastuti Mulang Hikmah Hiromi Jayadi Kamase, Jeni M. Ikhwan Maulana Haeruddin Rahmawati Rahmawati Ridfan Rifadly Abadi Sahari Jafar Sitti Rahmi Razak Syahnur, Muh. Haerdiansyah Tenri Sayu Puspitaningsih Dipoatmodjo Wahida Amra