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All Journal Benefit : Journal of Bussiness, Economics, and Finance Jurnal Social Society Jurnal Pengabdian Kepada Masyarakat Indonesia
Muhammad Akhsan Tenrisau
Fakultas Ekonomi Dan Bisnis, Universitas Muslim Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Strategi Pemasaran Produk pada Home and Industry di Koperasi “Fatimah” di Kota Makassar Amirullah; A. Zulfikar Syaiful; Fitriani; Andi Muara Arumbarkah; Hastuti Mulang; Jayadi; Muhammad Akhsan Tenrisau; Sahari Jafar; Sitti Rahmi Razak; Wahida Amra
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.8005

Abstract

The women's group at the Fatimah Cooperative will receive training on domestic product marketing as part of this community service project. They are aware that they have been marketing their products online. Apart from offering guidance on marketing tactics that encompass the four Ps: product, price, location, and promotion, the program will also elucidate the effectiveness of these techniques. By comparing their accomplishments with the goals outlined in the strategy, the Fatimah Cooperative will be able to evaluate the effectiveness of their efforts. As a result, for every strategy to be put into practice, a detailed action plan must be prepared. Examples of business marketing strategies that employ SWOT analysis are also included in this exercise. These strategies include analyzing the market, setting goals, integrating marketing tactics, building brand awareness, and focusing on mobile clients.
Pengaruh Gaya Kepemimpinan, Kompetensi dan Motivasi Terhadap Kinerja Personel Biro SDM Polda Sulsel Firman Ridwan; Aryati Arfah; Muhammad Akhsan Tenrisau
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 2 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i2.1799

Abstract

Abstract This study aims to: (1) examine and analyze the effect of leadership style on personnel performance; (2) examine and analyze the effect of competence on personnel performance; (3) examine and analyze the effect of work motivation on personnel performance; and (4) examine and analyze the simultaneous effect of leadership style, competence, and work motivation on personnel performance. This study uses primary data collected through a survey of 100 personnel from the Human Resources Bureau of the South Sulawesi Regional Police (Polda) in 2026, employing a full sampling method. The survey was conducted from February to April 2026. Data were analyzed using SPSS (Statistical Package for the Social Sciences). The results indicate that: (1) leadership style has a positive and significant effect on personnel performance; (2) competence has a positive and significant effect on personnel performance; (3) work motivation has a positive and significant effect on personnel performance; and (4) leadership style, competence, and work motivation simultaneously have a significant contribution to improving personnel performance. These findings imply that personnel performance is strongly influenced by the quality of leadership style, the level of competence, and work motivation. The more effective the leadership in managing subordinates, the higher the competence of personnel, and the stronger the work motivation, the better the resulting performance. Therefore, these three factors are key determinants in achieving organizational success. Research recommendations are as follows: (1) for leaders, it is recommended to continuously develop effective leadership styles, including decision-making ability, communication, motivation, supervision of subordinates, responsibility, and emotional control to maintain optimal personnel performance; (2) for personnel, it is expected to enhance competence through the development of character, knowledge, skills, and work motivation to support better performance achievement; and (3) for organizations, it is recommended to pay attention to personnel motivation by ensuring the fulfillment of physiological needs, safety, social needs, esteem, and self-actualization, in order to create a conducive and productive work environment. Keywords: Leadership Style, Competence, Work Motivation, Personnel Performance.
The Influence of Social Media Marketing and Brand Image on Consumer Loyalty with Customer Engagement as a Mediating Variable in Franchise Coffee Shops Dwi Adeningsih Saputri Elhuria; Jeni Kamase; Muhammad Akhsan Tenrisau
Journal Social Society Vol. 6 No. 3 (2026): Juli - September 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.3.2026.1285

Abstract

The urgency of this study is to examine how social media marketing and brand image influence consumer loyalty through customer engagement, enabling franchise coffee shops to strengthen customer retention and remain competitive in an increasingly crowded market. This study investigates the influence of social media marketing and brand image on consumer loyalty, with customer engagement as a mediating variable, in coffee shops in Makassar City. The rapid growth of digital marketing strategies has intensified competition in the coffee shop industry, making it essential to understand how marketing activities and brand perception drive long-term customer relationships. This research employs a quantitative approach using primary data collected through structured questionnaires distributed to 200 respondents selected through purposive sampling. The study focuses on three coffee shops in Makassar City: Vaan In Sky, Toko Kopi Oma, and Cuci Mulut. Data analysis was conducted using descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that social media marketing and brand image have a positive and significant effect on customer engagement. Furthermore, customer engagement significantly influences consumer loyalty. The results also indicate that social media marketing and brand image directly affect consumer loyalty in a positive and significant manner. Importantly, customer engagement serves as a partial mediating variable, strengthening the relationship between social media marketing, brand image, and consumer loyalty. The implication of this study is that coffee shop managers should prioritize interactive and consistent social media strategies alongside strengthening brand identity to enhance customer engagement, which in turn leads to higher consumer loyalty. This study contributes to the literature on digital marketing and consumer behavior, particularly in the context of the growing coffee shop industry in Indonesia.
Co-Authors A. Zulfikar Syaiful Abdi Akbar Idris Agung Widhi Kurniawan Amirullah Andi Muara Arumbarkah Aryati Arfah Dwi Adeningsih Saputri Elhuria Firman Ridwan Fitriani Hastuti Mulang Jayadi Kamase, Jeni M. Ikhwan Maulana Haeruddin Ridfan Rifadly Abadi Sahari Jafar Sitti Rahmi Razak Tenri Sayu Puspitaningsih Dipoatmodjo Wahida Amra