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All Journal Indonesian Journal of Business Analytics (IJBA) Indonesian Journal Economic Review (IJER) Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Ratnawita
Universitas Mitra Bangsa
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI OPTIMALISASI PENGELOLAAN HOMESTAY DALAM MENDUKUNG PENGEMBANGAN DESA WISATA DI KAWASAN SITU CIPANUNJANG, DESA MARGALUYU, PENGALENGAN, JAWA BARAT Nafisah Yuliani; Nana Trisnawati; Nur Idaman; Susbiyantoro; Ratnawita; Feriandy
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 3 (2024): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol3.2024.254

Abstract

Pengembangan desa wisata menjadi salah satu strategi penting dalam pengembangan pariwisata di Indonesia. Salah satu komponen kunci dalam pengembangan desa wisata adalah pengelolaan homestay yang optimal. Tujuan penelitian ini adalah untuk mengidentifikasi cara-cara pengelolaan homestay di Desa Margaluyu dalam mendukung pengembangan desa wisata Situ Cipanunjang sehingga dapat menjadi masukan bagi pengelola homestay untuk meningkatkan mutu pelayanannya. Penelitian ini menggunakan metode deskriptif kualitatif. Obyek penelitian adalah para pemilik homestay di desa wisata Situ Cipanunjang, Desa Margaluyu, Pengalengan Jawa Barat sebanyak 16 orang. Indikator empirik dari penelitian ini adalah : aspek produk homestay, aspek pelayanan homestay, aspek pengelolaan homestay. Hasil penelitian menunjukkan strategi yang efektif meliputi pelatihan pemilik homestay, upaya kolaboratif antara pemerintah, komunitas lokal, dan pemangku kepentingan terkait untuk meningkatkan infrastruktur, melestarikan lingkungan, mengembangkan produk wisata yang menarik, meningkatkan pemasaran, melibatkan masyarakat lokal, serta memperbaiki manajemen keuangan dan sarana prasarana pariwisata. Dengan upaya bersama yang terkoordinasi, diharapkan pengembangan wisata desa Situ Cipanunjang, Desa Margaluyu, Pengalengan dapat menjadi lebih berkembang dan berkelanjutan. Penelitian ini memberikan wawasan yang berharga bagi pengambil kebijakan dan pengelola desa wisata dalam mengoptimalkan pengelolaan homestay di kawasan wisata yang serupa.
Gen Z Human Resources Analysis in Innovation Management Drivers Miranti Pradipta Utami; Sugeng Karyadi; Ratnawita; Dharnita Chandra; Lasrida Sigalingging
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.843

Abstract

Generation (Gen) Z is emerging as a transformative force redefining the innovation management landscape through their unique characteristics, born and raised amidst the digital technology boom. As digital natives, they don't simply use technology but internalize it as an extension of their way of thinking, enabling a more agile and adaptive innovation process. The purpose of this study is to analyze Gen Z human resources analysis in innovation management drivers. The research method used in this study is qualitative research. The data used in the study are secondary data from copies of books and journals. The research results show that Gen Z is bringing a significant paradigm shift in innovation management. They are not merely technology users, but rather act as catalysts, transforming how organizations create, adopt, and disseminate new ideas. This paradigm shift in innovation management is toward values-based innovation, the democratization of ideas, and digital fluency.
Green Product Marketing Strategy for Micro, Small, and Medium Enterprises in Digital-Based Markets Tengku Kespandiar; Elizabeth; Rino Istarno; Nurlina; Ratnawita
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16459

Abstract

The biggest challenge has now shifted from why we should do it to how we finance and accelerate the transition. The implementation of a green economy has evolved from a mere theoretical concept to a major agenda for global and national policy. Its development is driven by the urgency of the climate crisis and the realization that conventional, exploitative economic growth is no longer sustainable. Green product marketing has undergone a major transformation, especially entering 2026. The focus is no longer simply on eco-friendly labels, but has become a strategic necessity and a key pillar in global and local business operations. This study aims to describe green product marketing strategy for micro, small, and medium enterprises in digital-based markets. The approach chosen to explain this presentation uses a qualitative approach based on strategic analysis. The Research results show that green product marketing by micro, small, and medium enterprises in digital-based markets is not just a trend, but rather a strategic response to shifting consumer behavior, which is increasingly concerned with environmental issues. These strategic responses include value-based narratives, green branding optimization, utilization of social proof, packaging strategies, community-based audience targeting, and price transparency.
Co-Authors Dharnita Chandra Elizabeth Feriandy Kespandiar, Tengku LASRIDA SIGALINGGING Miranti Pradipta Utami Nafisah Yuliani Nana Trisnawati Nur Idaman Nurlina Rino Istarno Sugeng Karyadi