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All Journal SOCIRCLE : Journal Of Social Community Services PATEMON: Multidisciplinary Research
Siti Sopiyatul Munawaroh
Sekolah Tinggi Ilmu Ekonomi Cirebon
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Medicine & Pharmacology Social Sciences Other

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THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION: A STUDY ON SURRATI PERFUME AT PT. AMANAH DIKI SETIAWAN, DEPOK Siti Sopiyatul Munawaroh; Hartanto Halim; Eman Sulaiman
PATEMON: Multidisciplinary Research Vol. 1 No. 1 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i1.170

Abstract

Purpose: The purpose of this research is to determine the influence of Product Quality and Service Quality on Consumer Satisfaction for Surrati perfume products at PT. Amanah Diki Setiawan, Depok City. Research Methodology: This study employs a quantitative research method, utilizing Slovin's sampling technique. The population comprises 4,937 consumers of Surrati perfume, with a sample size of 98 consumers. Results: Partial testing indicates that Product Quality significantly affects Consumer Satisfaction, with a calculated t-value of 6.604 (t_hitung > t_tabel; 6.604 > 1.988) and a significance value of 0.000 (< 0.05), leading to the acceptance of the alternative hypothesis (Ha). Product Quality accounts for 46.7% of the positive relationship with Consumer Satisfaction. In terms of Service Quality, the t-value is 2.289 (t_hitung > t_tabel; 2.289 > 1.988) with a significance value of 0.024 (< 0.05), thus also supporting Ha, indicating a 2.50% positive impact on Consumer Satisfaction. Simultaneous testing reveals an F-value of 46.619 (F_hitung > F_tabel; 46.619 > 3.09) and a significance value of 0.000 (< 0.05), confirming that both Product Quality and Service Quality together influence Consumer Satisfaction by 47.9%. Limitations: The study is limited to a single company and product line, which may affect the generalizability of the findings to other contexts. Contribution: This research contributes to the understanding of the relationship between product and service quality and consumer satisfaction, providing insights that can help improve marketing strategies for Surrati perfume products.
Village-Campus-Red Cross Collaboration for Voluntary Blood Donation in Cirebon Nurallia Sumanti; Ardi Liany Purnah Wirawan; Dita Puspita; Siti Sopiyatul Munawaroh
SOCIRCLE : Journal Of Social Community Services Vol. 2 No. 1 (2023): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v2i1.34

Abstract

This community service program described the implementation and immediate outputs of a one-day collaborative blood donation drive in Kertawinangun Village, Kedawung District, Cirebon, Indonesia. The activity was conducted on 3 February 2024 by the Cirebon Indonesian Red Cross, the village government, and STIE Cirebon. The program comprised logistical preparation, pre-donation information, registration, confidential clinical screening, blood collection by authorized personnel, post-donation observation, and brief participant feedback. Evaluation used descriptive process and output indicators covering participant characteristics, screening eligibility, completed donations, blood bags collected, and immediate responses. Twenty-five people registered, including 8 men and 17 women. Seventeen participants (68%) met the screening requirements and completed donation, producing 17 blood bags; 8 participants (32%) were temporarily deferred. Brief feedback indicated that some participants initially feared the procedure but reported relief and satisfaction after donation. The program demonstrated a feasible village-campus-Red Cross role-sharing model: the village mobilized participants and provided the venue, the campus team supported nonclinical operations, and the Red Cross managed screening and blood collection. Because no standardized pretest, posttest, or longitudinal follow-up was used, the program does not claim changes in knowledge or repeat-donation behavior. Future activities should include structured education evaluation, aggregate deferral records, and follow-up communication for eligible and temporarily deferred donors.
Co-Authors Ardi Liany Purnah Wirawan Dita Puspita Eman Sulaiman Hartanto Halim Nurallia Sumanti