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All Journal PATEMON: Multidisciplinary Research
Eman Sulaiman
Telkom University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Medicine & Pharmacology Social Sciences

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THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION: A STUDY ON SURRATI PERFUME AT PT. AMANAH DIKI SETIAWAN, DEPOK Siti Sopiyatul Munawaroh; Hartanto Halim; Eman Sulaiman
PATEMON: Multidisciplinary Research Vol. 1 No. 1 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i1.170

Abstract

Purpose: The purpose of this research is to determine the influence of Product Quality and Service Quality on Consumer Satisfaction for Surrati perfume products at PT. Amanah Diki Setiawan, Depok City. Research Methodology: This study employs a quantitative research method, utilizing Slovin's sampling technique. The population comprises 4,937 consumers of Surrati perfume, with a sample size of 98 consumers. Results: Partial testing indicates that Product Quality significantly affects Consumer Satisfaction, with a calculated t-value of 6.604 (t_hitung > t_tabel; 6.604 > 1.988) and a significance value of 0.000 (< 0.05), leading to the acceptance of the alternative hypothesis (Ha). Product Quality accounts for 46.7% of the positive relationship with Consumer Satisfaction. In terms of Service Quality, the t-value is 2.289 (t_hitung > t_tabel; 2.289 > 1.988) with a significance value of 0.024 (< 0.05), thus also supporting Ha, indicating a 2.50% positive impact on Consumer Satisfaction. Simultaneous testing reveals an F-value of 46.619 (F_hitung > F_tabel; 46.619 > 3.09) and a significance value of 0.000 (< 0.05), confirming that both Product Quality and Service Quality together influence Consumer Satisfaction by 47.9%. Limitations: The study is limited to a single company and product line, which may affect the generalizability of the findings to other contexts. Contribution: This research contributes to the understanding of the relationship between product and service quality and consumer satisfaction, providing insights that can help improve marketing strategies for Surrati perfume products.
MAQASID-DRIVEN HALAL ASSURANCE AND DIGITAL CO-CREATION IN SOCIAL COMMERCE: THE MAHACC MODEL FOR INDONESIA Erwan Iskandar; Eman Sulaiman; Adi Santoso; Vigory Gloriman Manalu
PATEMON: Multidisciplinary Research Vol. 1 No. 2 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i2.215

Abstract

Purpose: This conceptual paper develops an integrative model to explain how Indonesian consumers form preference and purchase intention toward halal cosmetics in social commerce, where information asymmetry and user-generated claims are pervasive. Research methodology: We conduct a theoretical review and theory-building synthesis across halal assurance and integrity, signaling theory, stimulus–organism–response (S‑O‑R), online trust and risk, value co-creation in social commerce, and platform governance. We integrate these streams with maqasid al-shariah to derive a new mechanism-based model. Results: We propose the MaHACC model (Maqasid-driven Halal Assurance and Co-Creation). A bundle of halal assurance signals, platform shariah governance, and co-creation affordances shapes Maqasid Congruence Appraisal and Amanah-based Digital Trust, which together predict preference, purchase intention, advocacy, and loyalty while reducing perceived halal risk. Limitations: This is a conceptual paper and does not empirically test the model. The scope is Indonesian social commerce and halal cosmetics as a high-credence category. Contribution: MaHACC advances Islamic marketing and digital platform research by (1) operationalizing maqasid congruence as a cognitive appraisal in digital halal consumption, (2) theorizing amanah-based digital trust as a multi-level mechanism linking assurance and co-creation to behavior, and (3) providing testable propositions and an empirical research agenda.
Co-Authors Adi Santoso Erwan Iskandar Hartanto Halim Siti Sopiyatul Munawaroh Vigory Gloriman Manalu