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All Journal The Asia Pacific Journal Of Management Studies Journal Of Resource Management, Economics And Business (REMICS) Journal of Community Service (Abdisci) PATEMON: Multidisciplinary Research
Hartanto Halim
Sekolah Tinggi Ilmu Ekonomi Cirebon
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Medicine & Pharmacology Social Sciences Other

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PENGARUH LOKASI USAHA, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN DI EBOSS BARBERSHOP Sulanggir Kuning; Ellin Herlina; Hartanto Halim
Journal Of Resource Management, Economics And Business Vol. 2 No. 2 (2023): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v2i2.69

Abstract

Purpose: Researching, testing and analyzing the variables of business location, service quality, and price on customer satisfaction Research Methodology: This study uses quantitative methods with survey research. The sampling technique in this study uses non-probability sampling using saturated samples with a total sample of 88 respondents who are Eboss barbershop consumers. The analysis data was processed using the SPPS version 26 for windows program. Results: The results showed that business location, service quality, and price had a positive and significant effect on consumer satisfaction partially, by number 0.244; 0.171 and 0.477. Simultaneously obtained a number of 24,461. The results of this study indicate a coefficient of determination of 46.6% explaining that business location, service quality, and price have a positive effect on consumer satisfaction while the remaining 53.4% is influenced by other variables not examined in this study. Limitations: Sample Size: The study used a relatively small sample size of 88 respondents, which may limit the generalizability of the findings to a larger population. A larger sample size would have provided more robust results. Single Location: The study focused on Eboss barbershop, which may limit the generalizability of the findings to other barbershops or businesses in different locations. The results may be specific to this particular establishment and its customer base. Cross-Sectional Design: The study used a cross-sectional design, which provides a snapshot of consumer satisfaction at a specific point in time. Longitudinal studies that track changes in satisfaction over time would offer more insights into the dynamic nature of customer preferences. Contribution: Business Management: The findings of this study can provide valuable insights to barbershop owners and managers in understanding the factors that influence customer satisfaction. By recognizing the significance of business location, service quality, and price, they can make informed decisions to improve customer experience and loyalty. Marketing and Consumer Behavior: The study contributes to the field of marketing and consumer behavior by highlighting the importance of location, service quality, and price in shaping consumer satisfaction. The findings can be useful for marketers and researchers studying consumer preferences and developing strategies to enhance customer satisfaction. Service Industry: The study's findings may be particularly relevant to the service industry, including barbershops, salons, and other customer-oriented businesses. The insights gained from this research can help service providers optimize their operations and offerings to meet customer expectations and improve overall satisfaction levels.
THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION: A STUDY ON SURRATI PERFUME AT PT. AMANAH DIKI SETIAWAN, DEPOK Siti Sopiyatul Munawaroh; Hartanto Halim; Eman Sulaiman
PATEMON: Multidisciplinary Research Vol. 1 No. 1 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i1.170

Abstract

Purpose: The purpose of this research is to determine the influence of Product Quality and Service Quality on Consumer Satisfaction for Surrati perfume products at PT. Amanah Diki Setiawan, Depok City. Research Methodology: This study employs a quantitative research method, utilizing Slovin's sampling technique. The population comprises 4,937 consumers of Surrati perfume, with a sample size of 98 consumers. Results: Partial testing indicates that Product Quality significantly affects Consumer Satisfaction, with a calculated t-value of 6.604 (t_hitung > t_tabel; 6.604 > 1.988) and a significance value of 0.000 (< 0.05), leading to the acceptance of the alternative hypothesis (Ha). Product Quality accounts for 46.7% of the positive relationship with Consumer Satisfaction. In terms of Service Quality, the t-value is 2.289 (t_hitung > t_tabel; 2.289 > 1.988) with a significance value of 0.024 (< 0.05), thus also supporting Ha, indicating a 2.50% positive impact on Consumer Satisfaction. Simultaneous testing reveals an F-value of 46.619 (F_hitung > F_tabel; 46.619 > 3.09) and a significance value of 0.000 (< 0.05), confirming that both Product Quality and Service Quality together influence Consumer Satisfaction by 47.9%. Limitations: The study is limited to a single company and product line, which may affect the generalizability of the findings to other contexts. Contribution: This research contributes to the understanding of the relationship between product and service quality and consumer satisfaction, providing insights that can help improve marketing strategies for Surrati perfume products.
IMPROVING THE QUALITY OF TEMPEH MSMEs THROUGH SOCIALIZATION ON EFFECTIVE LABELING AND PACKAGING IN KEDUNGJAYA VILLAGE, KEDAWUNG DISTRICT, CIREBON Gian Fitralisma; Hartanto Halim; Winda Dwi Yanthi; Arin Arin; Armada Trisakti; Ellin Herlina; Juni Hartono
Jurnal Abdisci Vol 2 No 5 (2025): Vol 2 No 5 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i5.666

Abstract

Abstrack Background: This program was conducted in the form of a socialization initiative involving KKN students from STIE Cirebon. The socialization focused on educating MSME (Micro, Small, and Medium Enterprises) actors about informative label design, packaging techniques that preserve product quality, and the benefits of attractive packaging in marketing. This community service activity aimed to enhance the understanding of tempeh MSME entrepreneurs in Kedungjaya Village regarding the importance of labeling and packaging in increasing product competitiveness. Method: This program used socialization, involving KKN students and tempeh MSME entrepreneurs in Kedungjaya Village. The socialization covered the importance of labeling and packaging, effective label design strategies, and proper packaging techniques that meet standards to maintain product quality and enhance its market appeal. Results: The findings indicate that KKN students played a crucial role in providing insights to MSME entrepreneurs on more effective labeling and packaging strategies. The observed positive impacts include an increased understanding among MSME entrepreneurs regarding the importance of packaging and the adoption of improved packaging techniques. Conclusion: Despite implementation challenges, collaboration between students, MSME entrepreneurs, and the local community was key to the program's success. Implications: Enhancing knowledge of labeling and packaging can help MSMEs improve product competitiveness, expand market access, and promote business sustainability. Therefore, continuous mentoring and strengthening of marketing infrastructure are strategic steps to ensure the long-term benefits of this program.
ERADICATING MOSQUITOES THAT CAUSE DENGUE FEVER IN KEDUNGJAYA VILLAGE THROUGH FOGGING IN KEDUNGJAYA VILLAGE, KEDAWUNG SUB-DISTRICT, CIREBON DISTRICT Irawan Budi Utomo; Hartanto Halim; Ellin Herlina; Illa nuru Haidah; Aceng Abdul Hamid; Deviari D Soemarno; Vinny Meilinda Chandra; Assha Khomsiyah Dwiyani
Jurnal Abdisci Vol 2 No 11 (2025): Vol 2 No 11 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i11.707

Abstract

Abstract Background. Dengue hemorrhagic fever (DHF) is an infectious disease caused by the dengue virus and transmitted through the bite of the Aedes aegypti mosquito. The spread of this disease can cause outbreaks in various regions, including Kedungjaya Village, Kedawung Subdistrict, Cirebon Regency. Aims. Effective handling of DHF requires continuous prevention efforts, one of which is through controlling the population of disease-causing mosquitoes. Methods. One method used to reduce mosquito populations is fogging or spraying insecticides. This study aims to analyze the effectiveness of fogging in eradicating mosquitoes that cause DHF in Kedungjaya Village. The method used was fogging, spraying insecticides on areas that become mosquito breeding grounds. Result. The results showed that fogging can significantly reduce mosquito populations, which in turn reduces the potential spread of DHF. To achieve optimal prevention, a comprehensive approach is needed, including educating the community on clean and healthy living behaviors and mosquito nest eradication efforts. Conclusion. This study is expected to contribute to DHF control efforts in the area and serve as a model for other regions facing similar problems. Implementation. Some suggestions that can be given to improve the effectiveness of DHF control in Kedungjaya Village
GREEN HUMAN RESOURCE MANAGEMENT DAN EMPLOYER BRANDING: PERAN MEDIASI ORGANIZATIONAL IDENTIFICATION SERTA MODERASI NILAI LINGKUNGAN INDIVIDU PADA SEKTOR MANUFAKTUR DAN JASA Bambang Sumardi; Ellin Herlina; Hartanto Halim; Yeyet Daryati; Freddy FM Pandiangan; Nur Alia Sumanti
The Asia Pacific Journal Of Management Studies Vol 13 No 1 (2026)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v13i1.1690

Abstract

This study aims to examine how Green Human Resource Management (Green HRM) practices influence employer branding and organizational commitment through organizational identification, and how individual environmental values strengthen these relationships. Drawing on social identity theory and signaling theory, the study argues that environmentally oriented HRM practices not only shape positive perceptions of the organization but also foster greater pride, attachment, and stronger identification among employees. The study is designed using a cross-sector quantitative approach in manufacturing and service organizations, employing SEM-PLS analysis to test direct, mediation, and moderation relationships. The contribution of this research lies in the integration of Green HRM, employer branding, and organizational commitment into a single conceptual model that explains the psychological mechanisms and boundary conditions of the effectiveness of sustainable HRM practices. The findings are expected to provide strategic implications for organizations seeking to build a strong employer image while retaining employees through HRM practices aligned with sustainability.
Co-Authors Aceng Abdul Hamid Arin Arin Armada Trisakti Assha Khomsiyah Dwiyani Bambang Sumardi Deviari D Soemarno Ellin Herlina Eman Sulaiman Freddy FM Pandiangan Gian Fitralisma Illa nuru Haidah Irawan Budi Utomo Juni Hartono Nur Alia Sumanti Siti Sopiyatul Munawaroh Sulanggir Kuning Vinny Meilinda Chandra Winda Dwi Yanthi Yeyet Daryati