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All Journal PATEMON: Multidisciplinary Research
Chaterin Aulia Virginia
Sekolah Tinggi Ilmu Ekonomi Cirebon
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Medicine & Pharmacology Social Sciences

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LIFESTYLE AND PRICE PERCEPTION EFFECTS ON YOUTH THRIFTING PURCHASE DECISIONS AT L21 SHOP, CIREBON Chaterin Aulia Virginia; Bambang Sumardi; Winda Dwi Yanthi
PATEMON: Multidisciplinary Research Vol. 1 No. 2 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i2.211

Abstract

Purpose: To examine the effects of lifestyle and price perception on youth purchase decisions for imported second-hand clothing (thrifting) at L21 Shop, Cirebon Regency, Indonesia. Research Methodology: Quantitative survey; purposive sampling; 100 respondents aged 16–30 who have purchased from L21 Shop; questionnaire; data analysis using SPSS with descriptive statistics, classical assumption tests (Kolmogorov-Smirnov normality), and multiple linear regression. Results: Lifestyle and price perception show significant positive effects on purchase decisions, both individually and jointly. Limitations: Single-store, cross-sectional design with non-probability sampling and self-reported measures may limit generalizability. Contribution: Provides evidence for thrift retail marketing and consumer behavior studies; offers practical guidance for SME thrift stores to align product selection and pricing with youth lifestyle trends.
Co-Authors Bambang Sumardi Winda Dwi Yanthi