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All Journal Jurnal Ekonomi, Manajemen, Akuntansi PATEMON: Multidisciplinary Research
Winda Dwi Yanthi
Sekolah Tinggi Ilmu Ekonomi Cirebon
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Medicine & Pharmacology Social Sciences

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Pengaruh Faktor Individu, Dukungan Organisasi dan Dukungan Manajemen Terhadap Kinerja Pegawai Bagian Humas dan Bagian Umum Sekretariat Daerah Kabupaten Cirebon Yeyet Daryati Daryati; Winda Dwi Yanthi; Imas Trimayanti; Rita Rumsari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5448

Abstract

Manajemen sumber daya manusia memiliki korelasi langsung dengan kinerja organisasi; kinerja aparatur pemerintah yang lebih baik akan berdampak pada kinerja organisasi secara keseluruhan, sedangkan kinerja aparatur pemerintah yang buruk juga akan berdampak pada kinerja organisasi secara keseluruhan. Penelitian ini bertujuan untuk menentukan bagaimana kinerja pegawai di Bagian Humas dan Bagian Umum Sekretariat Daerah Kabupaten Cirebon dipengaruhi oleh faktor individu, dukungan organisasi, dan dukungan manajemen. Bagian Humas dan Umum Sekretariat Daerah Kabupaten Cirebon adalah tempat penyelidikan ini dilakukan. Studi ini termasuk dalam kategori penelitian asosiatif kausal yang menggunakan pendekatan kuantitatif. Studi jenis ini menyelidiki bagaimana dua variabel atau lebih berinteraksi satu sama lain. Semua populasi diambil sebagai sampel untuk penelitian, dan teknik sampling jenuh digunakan. Data yang digunakan adalah data primer dan sekunder, serta teknik pengumpulan data seperti observasi, dokumentasi, dan kuesioner. SPSS for Windows versi 24.0 memungkinkan analisis data seperti analisis deskriptif persentase, uji validitas dan reliabilitas, uji asumsi klasik, dan analisis regresi berganda dan hipotesis. Hasil menunjukkan bahwa ketiga variabel independen memberikan dampak yang signifikan terhadap variabel dependen. Ini ditunjukkan oleh hasil thitung yang lebih besar dari ttabel 2,028 untuk masing-masing variabel. Ada pengaruh yang signifikan antara variabel X1 terhadap variabel Y sebesar 3,751, variabel X2 terhadap variabel Y sebesar 2,601, dan variabel X3 terhadap variabel Y sebesar 2,723, dengan tingkat signifikansi α = 5% (p < 0,05). Selain itu, dari hasil uji hipotesis secara keseluruhan, nilai 21,972 lebih besar dari 2,87, dan nilai R Square 0,647 menunjukkan bahwa Faktor Individu (X1), Dukungan Organisasi (X2), dan Dukungan Manajemen (X3) memberikan pengaruh sebesar 64,7% terhadap Kinerja Pegawai (Y). Untuk 35,3% terakhir, ada variabel lain yang belum diteliti.
THE EFFECT OF SERVICE QUALITY AND PROMOTION ON PURCHASE DECISIONS AT DW DIGITAL PRINTING IN MAJALENGKA Ade Ulfah; Gian Fitralisma; Winda Dwi Yanthi
PATEMON: Multidisciplinary Research Vol. 1 No. 1 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i1.167

Abstract

Purpose: This research aims to determine the influence of service quality and promotion on purchasing decisions at DW Digital Printing, Majalengka Regency. Research Methodology: The study employs quantitative descriptive methods for data collection. Data was gathered through questionnaires distributed to respondents via Google Forms, and hypotheses were calculated using SPSS. The population consisted of DW Digital Printing consumers who had purchased banners, with a sample size of 61 respondents. Results: The findings indicate that for the service quality variable, the t-test results show tcount > ttable (4.513 > 1.671) with a significance level of 0.00 < 0.05. This leads to the rejection of H0 and acceptance of Ha, indicating a positive and significant influence of service quality on purchasing decisions. Conversely, the promotion variable yielded tcount < ttable (1.544 < 1.671) with a significance level of 0.128 > 0.05, resulting in the rejection of H0 and acceptance of Ha, indicating a positive but insignificant influence of promotions on purchasing decisions. The F-test revealed Fcount of 78.488 > Ftable of 2.40 with a significance level of 0.00 < 0.05, leading to the rejection of H0 and acceptance of Ha, suggesting a positive and significant influence of service quality and promotion simultaneously on purchasing decisions. Limitations: This research contributes to the understanding of how service quality and promotional strategies impact consumer purchasing behavior in the digital printing industry, providing insights for businesses to enhance their marketing approaches. Contribution: This research makes a significant contribution to understanding the impact of service quality and promotion on purchasing decisions in the digital printing industry. The findings can be utilized by printing business owners, particularly DW Digital Printing, to formulate more effective marketing strategies. By enhancing service quality and optimizing promotional strategies, companies are expected to attract more consumers and increase customer loyalty. Furthermore, this study provides insights for academics and future researchers to further explore the relationship between these variables in different contexts, as well as to enrich the existing literature on consumer behavior in the service sector.
LIFESTYLE AND PRICE PERCEPTION EFFECTS ON YOUTH THRIFTING PURCHASE DECISIONS AT L21 SHOP, CIREBON Chaterin Aulia Virginia; Bambang Sumardi; Winda Dwi Yanthi
PATEMON: Multidisciplinary Research Vol. 1 No. 2 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i2.211

Abstract

Purpose: To examine the effects of lifestyle and price perception on youth purchase decisions for imported second-hand clothing (thrifting) at L21 Shop, Cirebon Regency, Indonesia. Research Methodology: Quantitative survey; purposive sampling; 100 respondents aged 16–30 who have purchased from L21 Shop; questionnaire; data analysis using SPSS with descriptive statistics, classical assumption tests (Kolmogorov-Smirnov normality), and multiple linear regression. Results: Lifestyle and price perception show significant positive effects on purchase decisions, both individually and jointly. Limitations: Single-store, cross-sectional design with non-probability sampling and self-reported measures may limit generalizability. Contribution: Provides evidence for thrift retail marketing and consumer behavior studies; offers practical guidance for SME thrift stores to align product selection and pricing with youth lifestyle trends.
Co-Authors Ade Ulfah Bambang Sumardi Chaterin Aulia Virginia Gian Fitralisma Imas Trimayanti Rita Rumsari Yeyet Daryati Daryati