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Pengaruh Faktor Individu, Dukungan Organisasi dan Dukungan Manajemen Terhadap Kinerja Pegawai Bagian Humas dan Bagian Umum Sekretariat Daerah Kabupaten Cirebon Yeyet Daryati Daryati; Winda Dwi Yanthi; Imas Trimayanti; Rita Rumsari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5448

Abstract

Manajemen sumber daya manusia memiliki korelasi langsung dengan kinerja organisasi; kinerja aparatur pemerintah yang lebih baik akan berdampak pada kinerja organisasi secara keseluruhan, sedangkan kinerja aparatur pemerintah yang buruk juga akan berdampak pada kinerja organisasi secara keseluruhan. Penelitian ini bertujuan untuk menentukan bagaimana kinerja pegawai di Bagian Humas dan Bagian Umum Sekretariat Daerah Kabupaten Cirebon dipengaruhi oleh faktor individu, dukungan organisasi, dan dukungan manajemen. Bagian Humas dan Umum Sekretariat Daerah Kabupaten Cirebon adalah tempat penyelidikan ini dilakukan. Studi ini termasuk dalam kategori penelitian asosiatif kausal yang menggunakan pendekatan kuantitatif. Studi jenis ini menyelidiki bagaimana dua variabel atau lebih berinteraksi satu sama lain. Semua populasi diambil sebagai sampel untuk penelitian, dan teknik sampling jenuh digunakan. Data yang digunakan adalah data primer dan sekunder, serta teknik pengumpulan data seperti observasi, dokumentasi, dan kuesioner. SPSS for Windows versi 24.0 memungkinkan analisis data seperti analisis deskriptif persentase, uji validitas dan reliabilitas, uji asumsi klasik, dan analisis regresi berganda dan hipotesis. Hasil menunjukkan bahwa ketiga variabel independen memberikan dampak yang signifikan terhadap variabel dependen. Ini ditunjukkan oleh hasil thitung yang lebih besar dari ttabel 2,028 untuk masing-masing variabel. Ada pengaruh yang signifikan antara variabel X1 terhadap variabel Y sebesar 3,751, variabel X2 terhadap variabel Y sebesar 2,601, dan variabel X3 terhadap variabel Y sebesar 2,723, dengan tingkat signifikansi α = 5% (p < 0,05). Selain itu, dari hasil uji hipotesis secara keseluruhan, nilai 21,972 lebih besar dari 2,87, dan nilai R Square 0,647 menunjukkan bahwa Faktor Individu (X1), Dukungan Organisasi (X2), dan Dukungan Manajemen (X3) memberikan pengaruh sebesar 64,7% terhadap Kinerja Pegawai (Y). Untuk 35,3% terakhir, ada variabel lain yang belum diteliti.
THE EFFECT OF SERVICE QUALITY AND PROMOTION ON PURCHASE DECISIONS AT DW DIGITAL PRINTING IN MAJALENGKA Ade Ulfah; Gian Fitralisma; Winda Dwi Yanthi
PATEMON: Multidisciplinary Research Vol. 1 No. 1 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i1.167

Abstract

Purpose: This research aims to determine the influence of service quality and promotion on purchasing decisions at DW Digital Printing, Majalengka Regency. Research Methodology: The study employs quantitative descriptive methods for data collection. Data was gathered through questionnaires distributed to respondents via Google Forms, and hypotheses were calculated using SPSS. The population consisted of DW Digital Printing consumers who had purchased banners, with a sample size of 61 respondents. Results: The findings indicate that for the service quality variable, the t-test results show tcount > ttable (4.513 > 1.671) with a significance level of 0.00 < 0.05. This leads to the rejection of H0 and acceptance of Ha, indicating a positive and significant influence of service quality on purchasing decisions. Conversely, the promotion variable yielded tcount < ttable (1.544 < 1.671) with a significance level of 0.128 > 0.05, resulting in the rejection of H0 and acceptance of Ha, indicating a positive but insignificant influence of promotions on purchasing decisions. The F-test revealed Fcount of 78.488 > Ftable of 2.40 with a significance level of 0.00 < 0.05, leading to the rejection of H0 and acceptance of Ha, suggesting a positive and significant influence of service quality and promotion simultaneously on purchasing decisions. Limitations: This research contributes to the understanding of how service quality and promotional strategies impact consumer purchasing behavior in the digital printing industry, providing insights for businesses to enhance their marketing approaches. Contribution: This research makes a significant contribution to understanding the impact of service quality and promotion on purchasing decisions in the digital printing industry. The findings can be utilized by printing business owners, particularly DW Digital Printing, to formulate more effective marketing strategies. By enhancing service quality and optimizing promotional strategies, companies are expected to attract more consumers and increase customer loyalty. Furthermore, this study provides insights for academics and future researchers to further explore the relationship between these variables in different contexts, as well as to enrich the existing literature on consumer behavior in the service sector.
LIFESTYLE AND PRICE PERCEPTION EFFECTS ON YOUTH THRIFTING PURCHASE DECISIONS AT L21 SHOP, CIREBON Chaterin Aulia Virginia; Bambang Sumardi; Winda Dwi Yanthi
PATEMON: Multidisciplinary Research Vol. 1 No. 2 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i2.211

Abstract

Purpose: To examine the effects of lifestyle and price perception on youth purchase decisions for imported second-hand clothing (thrifting) at L21 Shop, Cirebon Regency, Indonesia. Research Methodology: Quantitative survey; purposive sampling; 100 respondents aged 16–30 who have purchased from L21 Shop; questionnaire; data analysis using SPSS with descriptive statistics, classical assumption tests (Kolmogorov-Smirnov normality), and multiple linear regression. Results: Lifestyle and price perception show significant positive effects on purchase decisions, both individually and jointly. Limitations: Single-store, cross-sectional design with non-probability sampling and self-reported measures may limit generalizability. Contribution: Provides evidence for thrift retail marketing and consumer behavior studies; offers practical guidance for SME thrift stores to align product selection and pricing with youth lifestyle trends.
IMPROVING THE QUALITY OF TEMPEH MSMEs THROUGH SOCIALIZATION ON EFFECTIVE LABELING AND PACKAGING IN KEDUNGJAYA VILLAGE, KEDAWUNG DISTRICT, CIREBON Gian Fitralisma; Hartanto Halim; Winda Dwi Yanthi; Arin Arin; Armada Trisakti; Ellin Herlina; Juni Hartono
Jurnal Abdisci Vol 2 No 5 (2025): Vol 2 No 5 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i5.666

Abstract

Abstrack Background: This program was conducted in the form of a socialization initiative involving KKN students from STIE Cirebon. The socialization focused on educating MSME (Micro, Small, and Medium Enterprises) actors about informative label design, packaging techniques that preserve product quality, and the benefits of attractive packaging in marketing. This community service activity aimed to enhance the understanding of tempeh MSME entrepreneurs in Kedungjaya Village regarding the importance of labeling and packaging in increasing product competitiveness. Method: This program used socialization, involving KKN students and tempeh MSME entrepreneurs in Kedungjaya Village. The socialization covered the importance of labeling and packaging, effective label design strategies, and proper packaging techniques that meet standards to maintain product quality and enhance its market appeal. Results: The findings indicate that KKN students played a crucial role in providing insights to MSME entrepreneurs on more effective labeling and packaging strategies. The observed positive impacts include an increased understanding among MSME entrepreneurs regarding the importance of packaging and the adoption of improved packaging techniques. Conclusion: Despite implementation challenges, collaboration between students, MSME entrepreneurs, and the local community was key to the program's success. Implications: Enhancing knowledge of labeling and packaging can help MSMEs improve product competitiveness, expand market access, and promote business sustainability. Therefore, continuous mentoring and strengthening of marketing infrastructure are strategic steps to ensure the long-term benefits of this program.
OPTIMIZATION OF TEMPE MARKETING AND PRODUCTION IN TEMPE UMKM THROUGH FOCUS GROUP DISCUSSIONS (FGD) IN KEDUNGJAYA VILLAGE, KEDAWUNG DISTRICT, CIREBON REGENCY Arin Arin; Gian Fitralisma; Winda Dwi Yanthi; Ade Febry Nur Fitriani; Amah Amalia; M. Anissul Fata; Suwaebit Suwaebit; Eva Noviana
Jurnal Abdisci Vol 2 No 6 (2025): Vol 2 No 6 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i6.669

Abstract

Abstract Background: This article discusses the role of students in the Community Service Program (KKN) in Kedungjaya Village, Kedawung District, Cirebon Regency, with a focus on optimizing the marketing and production of tempe in tempe UMKM through Focus Group Discussions (FGD). Aims: The purpose of this community service is to identify and analyze the role of KKN students in improving tempe marketing and production in Kedungjaya Village, as well as the positive impacts generated. Methods:This community service utilized Focus Group Discussions (FGD) to engage with tempe UMKM actors. KKN students from STIE Cirebon provided guidance on digital marketing strategies, social media management, and optimizing the use of marketplaces to enhance the marketing and production processes. Results: The results of the community service show that KKN students played a significant role in providing insights into digital marketing strategies, social media management, and optimizing the use of marketplaces for tempe UMKM. Positive impacts observed include an increase in the knowledge of UMKM actors in marketing their products, more efficient production management, and improved quality of the tempe products produced. Conclusion: Despite challenges in implementation, good collaboration between students, UMKM actors, and the village community is crucial for the success of this program. The role of KKN students has proven valuable in improving both the marketing and production aspects of tempe in Kedungjaya Village. Implementation: The main recommendation is to continue intensive mentoring, increase active participation from UMKM actors, and strengthen marketing and distribution infrastructure in Kedungjaya Village to ensure sustainable improvements in the tempe UMKM sector.
INCREASING AGRICULTURAL PRODUCTIVITY IN KEDUNG JAYA VILLAGE, KEDAWUNG SUB-DISTRICT, CIREBON DISTRICT WITH HYDROPONIC TECHNOLOGY Gian Fitralisma; Winda Dwi Yanthi; Arin Arin; M. Anissul Fata; Winda Dwi Yanthi; Ade Lia; Ade Febry Nur Fitriani; Hasby Nabiel Akmal Ismail
Jurnal Abdisci Vol 2 No 11 (2025): Vol 2 No 11 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i11.706

Abstract

Abstract: Background. Agriculture is vital for human survival. Therefore, we must continue agriculture and its development. There are several ways we can increase agricultural productivity, one of which is through hydroponics, a method of farming without soil and relying on nutrient solutions as a food source for plants.. Aims. Agriculture is a vital activity for human survival. Therefore, we need to continue agriculture and its development for human survival. Methods. On Tuesday, February 18, 2025, during Real Work Lecture (KKN) activities in Kedung Jaya Village, Kedawung District, Cirebon Regency, a hydroponic farm was visited. The method used was a qualitative approach, intending to understand the impact of the hydroponic system's application. Result. Moreover, in the current situation, the land used for agriculture is decreasing because of the increasing conversion of land, so it is necessary to use a method that takes up less land and is cheap. The emergence of this hydroponic method is to overcome this problem. Conclusion. In this case, the Kedung Jaya Village Government in Kedawung District took the initiative to increase agricultural productivity with this hydroponic method. Implementation. With support from the government and related parties, hydroponics has the potential to become one of the main strategies in achieving sustainable food security in Indonesia
GUIDANCE IN CREATING A MASTER NUMBER BUSINESS (NIB) AND LEGAL AWARENESS BUSINESS IN MICRO, SMALL, AND MEDIUM ENTERPRISES( UMKM) KEDUNGJAYA VILLAGE USESOSS INDONESIA APPLICATION Arin Arin; Amah Amalia; Gian Fitralisma; M. Anissul Fata; Winda Dwi Yanthi; Mohammad Bayhaki; Ade Febry Nur Fitriani; Vanessa Agatha Christy
Jurnal Abdisci Vol 2 No 11 (2025): Vol 2 No 11 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i11.708

Abstract

Abstract: Background. Business Identification Number (NIB) is an essential element in business legality that provides various benefits for Micro, Small, and Medium Enterprises (MSMEs), such as access to capital, legal protection, and broader marketing opportunities. However, many MSMEs in Kedungjaya Village still do not have an NIB due to limited understanding and access to the registration process. Aims. This study aims to describe the mentoring process for making an NIB for MSMEs in Kedungjaya Village and analyze its impact on awareness of business legality. Methods. This study used a qualitative approach, using observation, interviews, and documentation techniques. Result. The study's results show that intensive assistance can improve MSME actors' understanding of the importance of business legality and accelerate the NIB registration process. In addition, increasing legal awareness among MSME actors also has a positive impact on their businesses' sustainability and development. Conclusion. Thus, assistance in making NIB can be an effective strategy in improving the legality and competitiveness of MSMEs at the local level. Implementation. This study confirms that mentoring is crucial in increasing the understanding and awareness of Micro, Small, and Medium Enterprises (MSMEs) regarding business legality. In terms of practice, this study shows that systematic and technology-based mentoring can accelerate the process of making NIB and increase MSME compliance with business regulations.
ENVIRONMENTAL CLEANLINESS AS A PORTAL TO PUBLIC HEALTH IN HALLMARK III VILLAGE KEDUNGJAYA DISTRICT, KEDAWUNG REGENCY CIREBON M. Anissul Fata; Winda Dwi Yanthi; Gian Fitralisma; Rohmatul Fawaiz; Yeyet Daryati; Ellin Herlina; Dedi Surono; Surya Firdaus
Jurnal Abdisci Vol 2 No 11 (2025): Vol 2 No 11 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i11.709

Abstract

Abstract: Background. Real Work Lecture (KKN) has transformed, focusing on community empowerment and sustainable development. KKN provides benefits for students, the community, and universities. Methods. In Dusun III, Kedungjaya Village, STIE KKN students carried out a community service program, cleaning the environment and increasing awareness of cleanliness. Result. As a result, the environment is cleaner, social relations improve, and the risk of disease decreases. Conclusion.This activity instills the values of mutual cooperation and environmental awareness, proving the positive synergy between students, the community, and universities in advancing the village. Implementation. Mutual cooperation activities organized by KKN students in Dusun III, Kedungjaya Village has succeeded in achieving its main objective, namely creating a healthy environment. which is cleaner and healthier. Through the active involvement of students, village officials, and local community, this activity not only improves environmental cleanliness, but also strengthen social relations between residents.
KARAKTERISTIK EKSEKUTIF DAN KEBIJAKAN AKUNTANSI STRATEGIS PERUSAHAAN: PERAN NARSISME DAN OVERCONFIDENCE CEO/CFO TERHADAP AGRESIVITAS PAJAK DAN MANAJEMEN LABA Winda Dwi Yanthi; Ade Febry NF; Demeri; Imas Trimayanti; Arin
The Asia Pacific Journal Of Management Studies Vol 13 No 1 (2026)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v13i1.1689

Abstract

Penelitian ini mengkaji pengaruh karakteristik psikologis eksekutif puncak—khususnya narsisme dan overconfidence CEO/CFO—terhadap kebijakan akuntansi strategis perusahaan yang diwujudkan dalam agresivitas pajak dan manajemen laba. Berlandaskan pada Upper Echelon Theory, Hubris Hypothesis, dan teori keagenan, studi ini berargumen bahwa sifat kepribadian eksekutif merupakan determinan signifikan atas kebijakan pelaporan keuangan perusahaan. Menggunakan data panel dari 215 perusahaan non-keuangan yang terdaftar di Bursa Efek Indonesia (BEI) periode 2017–2023, penelitian ini mengoperasionalisasi narsisme melalui indeks linguistik berbasis teks laporan tahunan dan overconfidence melalui pola kepemilikan saham eksekutif. Analisis regresi data panel dengan model efek tetap dan dua tahap (2SLS) untuk mengatasi endogenitas menunjukkan bahwa: (1) narsisme CEO berpengaruh positif dan signifikan terhadap agresivitas pajak (β = 0.214, p < 0.01); (2) overconfidence CEO/CFO meningkatkan praktik manajemen laba diskresioner (β = 0.187, p < 0.01); (3) kualitas tata kelola perusahaan memoderasi hubungan tersebut secara signifikan. Temuan ini memberikan implikasi penting bagi regulator, investor, dan komite audit dalam merancang mekanisme pengawasan yang lebih efektif terhadap perilaku oportunistik eksekutif.