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FORGING DIGITAL BUSINESS TRUST: ETHICAL STRATEGIES FOR SUSTAINABLE BUSINESS Qona'ah El Hasan; Adi Muhamad Muhsidi; Wachjuni; Dewi Sintya
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/vhm6y577

Abstract

The rapid evolution of the digital landscape has positioned digital business trust as paramount for fostering sustainable relationships between businesses and stakeholders. Despite its clear benefits, including potential annual growth exceeding 10%, companies frequently encounter ethical dilemmas in data management and digital technology adoption, such as AI bias and non-transparent marketing. While transparent and ethical practices are known to enhance consumer trust, a significant gap remains in research specifically outlining comprehensive strategies for building long-term digital trust using robust systematic literature review (SLR) methodologies. This study addresses this gap by conducting an SLR to identify and analyze digital business ethics strategies contributing to trust and business sustainability. Employing Publish or Perish with Google Scholar, the search utilized keywords like "digital business ethics strategies" and "digital trust and ethics in business" for articles published between 2020 and 2025. After rigorous screening, 27 relevant articles were selected for in-depth analysis. The findings reveal that digital business trust is cultivated through multifaceted and integrated ethical strategies. These encompass the reinforcement of fundamental moral principles and awareness, stringent data transparency and accountability, adoption of stakeholder-centric approaches, seamless integration of ethics into core business models and innovation, proactive regulatory compliance, diligent ethical application in digital marketing, and the cultivation of a strong ethical leadership and organizational culture. Ultimately, this research confirms that ethics is not merely a compliance obligation but a vital strategic asset, indispensable for safeguarding long-term stakeholder relationships and ensuring sustainable business operations in the dynamic digital marketplace.
Pengembangan Desain UI/UX Aplikasi Pencatatan Keuangan Mahasiswa dengan Metode User Centered Design Dewi Sintya; Raisya Amelia Putri; Jandi Januarta; Yayan Sopyan
JURNAL ILMIAH TEKNIK INDUSTRI DAN INOVASI Vol. 4 No. 3 (2026): Juli : Jurnal Ilmiah Teknik Industri dan Inovasi
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jisi.v4i3.2468

Abstract

Financial management is an important skill for students in meeting daily needs and achieving planned financial goals. However, many students still experience difficulties in managing their finances due to the lack of a habit of recording income and expenses regularly. This study aims to design a student financial recording application using the User Centered Design (UCD) method. The UCD method was chosen because it focuses on user needs, characteristics, and experiences throughout the system design process. Data were collected through interviews with five students to identify user problems, needs, and expectations. The research stages included user interviews, user persona development, Customer Journey Map creation, User FLow design, and wireframe development. The results showed that students need a simple and easy-to-use application equipped with features such as income and expense recording, balance information, financial reports, expense charts, savings targets, and transaction reminders. The design result is a wireframe consisting of login, dashboard, transaction, transaction history, and user profile pages. The implementation of the User Centered Design method produced an application design that aligns with user needs and is expected to help students manage their finances more effectively, systematically, and efficiently.