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All Journal Jurnal Perilaku dan Strategi Bisnis Jurnal Sistem Informasi dan Informatika (SIMIKA) Informatics and Enginering Dedication Jurnal Ilmiah Pengabdian Kepada Masyarakat Kapas: Kumpulan Artikel Pengabdian Masyarakat DIGIBE: Digital Business and Entrepreneurship Journal INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS
Qona'ah El Hasan
Kuningan
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS MINAT DAN PERILAKU PENGGUNAAN APLIKASI SHAREIT DENGAN PENDEKATAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY Qona'ah El Hasan; Budi Permana
Jurnal Sistem Informasi dan Informatika (Simika) Vol 4 No 2 (2021): Jurnal Sistem Informasi dan Informatika (Simika)
Publisher : Program Studi Sistem Informasi, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/simika.v4i2.1330

Abstract

Technology acceptance is important for identifying elements that influence the user, so it is easy to use apps. The evaluation of technology reception will help to improve the system better in the future and indicate whether the system succeeded or not, so the users will keep using the apps. SHAREit is a program that can be downloaded on the Android Smartphone platform and on personal computers. It is able to transfer documents, pictures, music, and videos rapidly. Even so, the applications are faster than Bluetooth and Wifi. Then, Indonesia is the biggest second market for SHAREit in the world. The research is proposed to detect how the user accepts SHAREit in Kuningan Regency by using the Unified Theory of Acceptance and Use of Technology Method. It has been modified. The instrument of research is a questionnaire then distributed to user communities of SHAREit in Kuningan Regency by using Incidental Sampling, instrument testing and data processing Structural Equation Modelling by AMOS apps. Furthermore, the hypothesis is arranged through moderator variables; age, gender, and experience. The result of research indicates that there are three factors possessing positive influence on Behavioral Intention of usage SHAREit, such as Performance Expectancy, Social Influence, and Facilitating Conditions. A factor influencing use of behavioral is behavioral intention. Whereas, Personal Innovativeness in the Domain of Information Technology and Effort Expectancy do not influence the Behavioral Intention of SHAREit Apps in Kuningan Regency.
OPTIMALISASI POTENSI BISNIS WISATA ALAM MELALUI MANAJEMEN INOVATIF DAN PENGEMBANGAN WISATA Vivananda, Abyasa; Nur Rahmatika, Elsa; Abdul Lutfi, Ilyas; Fadhilah, Salsabila; Nurismaya, Tasya; El Hasan, Qona'ah
Digital Business and Entrepreneurship Journal Vol. 2 No. 1 (2024): Digital Business and Entrepreneurship Journal
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v2i1.16

Abstract

Abstrak Wisata alam di Kabupaten Kuningan semakin berkembang dengan pesat. Penelitian ini membahas implementasi inovasi dan kreativitas dalam pengelolaan bisnis di wisata alam Talaga Surian dengan fokus pada manajemen inovatif. Tujuannya adalah untuk mengoptimalkan potensi wisata alam melalui pendekatan yang kreatif. Kreativitas merupakan sumber penting dalam penciptaan daya saing terutama dalam bidang bisnis, karena disekitar objek penelitian menjamur tempat wisata alam sejenis maka manajemen dan proses bisnis di objek penelitian harus ditingkatkan agar mampu bersaing dengan tempat lainnya. Metode yang dilakukan dalam penelitian ini melibatkan kajian pustaka, analisis literatur terkait strategi–strategi bisnis, dan juga penelitian langsung ke lapangan untuk mendapatkan informasi tentang objek penelitian. Hasil penelitian menunjukkan bahwa penggunaan inovasi dalam pengelolaan wisata dapat meningkatkan daya tarik dan keberlanjutan. Penelitian ini dapat memberikan wawasan tentang pentingnya manajemen inovatif dalam memaksimalkan potensi bisnis saat diterapkan di wisata alam terutama di wisata Talaga Surian. Kata kunci: implementasi inovasi dan kreativitas; manajemen inovatif; wisata alam.
Pelatihan Google Workspace for Education Kepada Guru di PAUD KOBER Mekar Asih Dalam Rangka Peningkatan Kompetensi Guru El Hasan, Qona'ah; Muhsidi, Adi Muhamad; Muttaqien, Dadan Darmawan
Kapas: Kumpulan Artikel Pengabdian Masyarakat Vol 3, No 3 (2025)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/ks.v3i3.3385

Abstract

Peningkatan kompetensi guru dalam memanfaatkan teknologi informasi dan komunikasi menjadi kebutuhan mendesak di era digital saat ini, terutama dalam mendukung proses pembelajaran yang lebih efektif dan efisien. PAUD KOBER Mekar Asih, yang berlokasi di Desa Mekarjaya, Kecamatan Ciawigebang, Kabupaten Kuningan, Jawa Barat, menyadari pentingnya hal ini dan menyelenggarakan pelatihan Google Workspace for Education bagi para gurunya. Pelatihan ini bertujuan untuk meningkatkan kemampuan guru dalam menggunakan berbagai aplikasi Google Workspace seperti Google Classroom, Google Drive, Google Docs, Google Sheets, dan Google Slides. Metode pelatihan terdiri dari tahap persiapan, pelaksanaan, dan evaluasi, dengan pendekatan yang praktis dan aplikatif. Hasil pelatihan menunjukkan peningkatan signifikan dalam keterampilan digital para guru, yang berdampak positif pada efektivitas proses pembelajaran dan administrasi di sekolah. Guru-guru di PAUD KOBER Mekar Asih kini lebih mampu menyusun materi pembelajaran, mengelola kelas, serta berkomunikasi dengan siswa dan orang tua secara lebih baik.
Pelatihan Microsoft Office 2019 untuk Optimalisasi Tugas Administrasi Sekolah di PAUD Kober Mekar Asih Muhamad, Adi; El-Hasan, Qona’ah; Sumiah, Aah
Kapas: Kumpulan Artikel Pengabdian Masyarakat Vol 3, No 3 (2025)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/ks.v3i3.3386

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk meningkatkan kompetensi guru dan tenaga kependidikan di PAUD Kelompok Bermain (Kober) Mekar Asih dalam penggunaan aplikasi Microsoft Office 2019 untuk mendukung tugas-tugas administrasi sekolah. Program ini dilaksanakan dengan metode sosialisasi, pelatihan, simulasi, serta penerapan langsung dalam tugas harian, yang meliputi penggunaan aplikasi Word, Excel, dan PowerPoint. Melalui metode ceramah, tanya jawab, dan praktek, para peserta diberi kesempatan untuk mempelajari dan mengimplementasikan keterampilan baru dalam pengelolaan dokumen, data, dan presentasi yang relevan dengan kebutuhan administrasi sekolah. Program ini diharapkan mampu meningkatkan efisiensi dan efektivitas kerja administrasi di PAUD Kober Mekar Asih serta memberikan kontribusi positif bagi kualitas pendidikan di tingkat lokal. Evaluasi dilakukan secara berkala untuk menilai keberhasilan program dan keberlanjutannya, dengan dukungan dari pihak sekolah untuk memastikan pemanfaatan Microsoft Office sebagai bagian dari kegiatan rutin yang berkesinambungan.
OPTIMASI TEKNOLOGI DIGITAL UNTUK PEMASARAN PRODUK UMKM MELALUI INTEGRASI LANDING PAGE DAN WHATSAPP BUSINESS El Hasan, Qona'ah; Mahsyar, Januar Habibi; Muttaqien, Dadan Darmawan; Setiyadi, Adit
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v4i3.83

Abstract

The use of digital technology in marketing is becoming increasingly important for MSMEs to compete and thrive in the digital economy era, but some MSMEs face challenges in utilizing digital technology effectively. One effective strategy is the use of landing pages and WhatsApp Business, which can provide ease of communication and increase direct customer engagement. The landing page serves as a center of information and promotion, while WhatsApp Business facilitates direct communication with customers. This integration is expected to increase marketing efficiency, expand market reach, and improve interaction with customers. This article is the result of community service activities carried out in Kadugede Village, Kuningan Regency, with the aim of assisting MSMEs in utilizing landing pages integrated with WhatsApp Business to strengthen their digital marketing strategies. The method used in this activity is training/workshop, which involves participants actively in the process of creating and integrating the two platforms. The results of this activity showed that the participants were able to create a landing page and integrate WhatsApp Business well, thus helping to promote MSME products more widely. This shows that the utilization of digital technology such as landing pages and WhatsApp Business can be an effective strategy in improving marketing by expanding the market reach and sales of MSMEs. This training also has a positive impact on increasing the digital literacy of MSME players.
STRATEGI PERTUMBUHAN WISATA BUDAYA DAN RELIGI MELALUI PROMOSI DIGITAL, KEARIFAN LOKAL DAN KEMITRAAN DI KOTA CIREBON Watulandi, Micki; Mahsyar, Januar Habibi; Hasan, Qona’ah El; Sahroni, Achmad
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4854

Abstract

Cultural and religious tourism holds significant potential in driving economic growth while preserving cultural heritage. This study examines strategies for developing cultural and religious tourism in Cirebon City through digital promotion, partnerships, and local wisdom. Field surveys conducted at Keraton Kesepuhan, Keraton Kacirebonan, Gua Sunyaragi, and the Tomb of Sunan Gunung Jati revealed a lack of collaboration among destinations, manual ticketing systems, and limited access to tourism information. This research employed a qualitative approach through literature review, documentation, observation, and interviews with relevant stakeholders. Secondary data were obtained from previous studies and tourism regulations. The findings highlight that digital promotion is effective in enhancing destination exposure; however, its utilization in Cirebon remains limited. Partnerships among stakeholders have not been fully optimized, making the creation of integrated tourism packages challenging. Meanwhile, local wisdom in the form of traditions, cultural values, and religious identity shows strong potential as a distinctive attraction but has not been systematically integrated into management strategies. The study concludes that the growth of cultural and religious tourism in Cirebon requires synergy among digital promotion, cross-sector partnerships, and the utilization of local wisdom. Integrating these three aspects is essential to strengthen tourism competitiveness while improving community welfare.
MENCIPTAKAN MEDIA PEMBELAJARAN INOVATIF MELALUI PELATIHAN CANVA FOR EDUCATION KEPADA GURU PAUD MEKAR ASIH Muhsidi, Adi Muhamad; El-Hasan, Qona’ah; Sumiah, Aah
FORDICATE Vol 4 No 3 (2025): November 2025
Publisher : Universitas Multi Data Palembang, Fakultas Ilmu Komputer dan Rekayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/fordicate.v4i3.13081

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk memberdayakan para guru di PAUD Kober Mekar Asih dalam menciptakan media pembelajaran yang inovatif dan menarik secara visual. Latar belakang kegiatan ini adalah adanya fasilitas akun belajar.id yang dimiliki setiap guru, namun belum dimanfaatkan secara optimal untuk merancang bahan ajar digital. Metode pelaksanaan kegiatan meliputi pelatihan dan praktik langsung menggunakan platform Canva for Education. Melalui metode ceramah, simulasi dan pendampingan, para guru dibimbing untuk mengeksplorasi berbagai fitur desain Canva, mulai dari pembuatan poster, lembar kerja, hingga presentasi dan video pembelajaran sederhana. Hasil kegiatan menunjukkan antusiasme yang tinggi serta peningkatan kompetensi yang signifikan, di mana para guru berhasil menciptakan beragam media ajar baru yang kreatif dan sesuai dengan kebutuhan pendidikan anak usia dini. Diharapkan, keterampilan ini dapat diimplementasikan secara berkelanjutan untuk mendukung proses pembelajaran yang lebih interaktif dan efektif di kelas.
FORGING DIGITAL BUSINESS TRUST: ETHICAL STRATEGIES FOR SUSTAINABLE BUSINESS Qona'ah El Hasan; Adi Muhamad Muhsidi; Wachjuni; Dewi Sintya
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/vhm6y577

Abstract

The rapid evolution of the digital landscape has positioned digital business trust as paramount for fostering sustainable relationships between businesses and stakeholders. Despite its clear benefits, including potential annual growth exceeding 10%, companies frequently encounter ethical dilemmas in data management and digital technology adoption, such as AI bias and non-transparent marketing. While transparent and ethical practices are known to enhance consumer trust, a significant gap remains in research specifically outlining comprehensive strategies for building long-term digital trust using robust systematic literature review (SLR) methodologies. This study addresses this gap by conducting an SLR to identify and analyze digital business ethics strategies contributing to trust and business sustainability. Employing Publish or Perish with Google Scholar, the search utilized keywords like "digital business ethics strategies" and "digital trust and ethics in business" for articles published between 2020 and 2025. After rigorous screening, 27 relevant articles were selected for in-depth analysis. The findings reveal that digital business trust is cultivated through multifaceted and integrated ethical strategies. These encompass the reinforcement of fundamental moral principles and awareness, stringent data transparency and accountability, adoption of stakeholder-centric approaches, seamless integration of ethics into core business models and innovation, proactive regulatory compliance, diligent ethical application in digital marketing, and the cultivation of a strong ethical leadership and organizational culture. Ultimately, this research confirms that ethics is not merely a compliance obligation but a vital strategic asset, indispensable for safeguarding long-term stakeholder relationships and ensuring sustainable business operations in the dynamic digital marketplace.
Co-Authors Aah Sumiah Abdul Lutfi, Ilyas Adi Muhamad Muhsidi Budi Permana Dewi Sintya Fadhilah, Salsabila Mahsyar, Januar Habibi Muttaqien, Dadan Darmawan Nur Rahmatika, Elsa Nurismaya, Tasya Sahroni, Achmad Setiyadi, Adit Vivananda, Abyasa Wachjuni Watulandi, Micki