Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Horizon: Indonesian Journal of Multidisciplinary Edusight Jurnal Pengabdian Masyarakat (EduJPM) INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Journal of Shariah Economics
Sri Nurhasana
Universitas Hafshawaty Zainul Hasan
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
THE INFLUENCE OF SOCIAL MEDIA MARKETING, FINANCIAL LITERACY,RISK PERCEPTION, AND USER SATISFACTION ON PAYLATERCONSUMER LOYALTY IN INDONESIA Sri Nurhasana; Wulan Dari; Kurnia Tika; Erny Wahyuni; Tetty Rahmiati Harahap
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/9bsg0v86

Abstract

This study aims to analyze the influence of Social Media Marketing, Financial Literacy, Risk Perception, and User Satisfaction on Consumer Loyalty among Paylater service users in Indonesia. Paylater services are increasingly popular among digital communities, but consumer loyalty to this service remains a challenge amidst increasing competition and usage risks. This study uses a quantitative approach with a survey method of 200 active Paylater user respondents. The analysis technique used is multiple linear regression with the help of SPSS software. The results show that Social Media Marketing, Financial Literacy, and User Satisfaction have a positive and significant effect on Consumer Loyalty, while Risk Perception has a negative and significant effect. Simultaneously, these four variables have a significant influence on loyalty, with an F-value of 29.783 and a significance value of 0.000. The coefficient of determination (R²) value of 0.379 indicates that 37.9% of the variation in consumer loyalty can be explained by this model. This study implies that improving digital marketing strategies, financial education, risk management, and user service quality are important steps in building sustainable Paylater consumer loyalty in Indonesia.
The Implementation of Marketing Mix as a Marketing Strategy for Pesantren-Based Educational Services Sri Nurhasana
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 2 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i2.892

Abstract

This study examines the marketing strategies applied in marketing educational services at Islamic boarding school-based educational institutions. This study is motivated by efforts to develop the quality of Islamic boarding school-based educational institutions, so that they are able to compete with other institutions. Marketing of educational services is intended to create conducive and stable marketing conditions, so as to provide a positive impact on the parties involved in the marketing process (both Islamic boarding schools as producers and the community as consumers). Based on the results of research conducted at the Zainul Hasan Genggong Model Islamic High School, it was found that Islamic boarding school-based educational institutions also apply various strategies in marketing their educational services. The marketing strategy at the Zainul Hasan Genggong Model Islamic High School is carried out through the application of 7P marketing mix theory (product, price, place, promotion, human resources, physical evidence, and process) by utilizing its superior competencies as an Islamic boarding school-based educational institution that tends to be based on students and achievements, so that it can target Muslim communities with both traditional and modern backgrounds as a marketing segment for its educational services.
Pengaruh Digital Marketing, Brand Image dan Promosi terhadap Keputusan Pembelian pada Kentucky Fried Chicken (KFC) Kota Probolinggo Saiful Rizal; Adi Putra Darmawan; Beny Yusman; Sri Nurhasana; Ummi Latifah; Isyvina Unaizah Royya
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5671

Abstract

This study aims to examine the effect of digital marketing, brand image, and promotion on consumer purchasing decisions at Kentucky Fried Chicken (KFC) in Probolinggo City. This research employs a quantitative method with a causal associative approach. The sample consists of 100 respondents who are KFC consumers in Probolinggo City, selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that digital marketing, brand image, and promotion have a significant effect on purchasing decisions both partially and simultaneously. Brand image is the most dominant variable, with the highest t-value of 7.726. These findings suggest that improving digital marketing strategies, strengthening brand image, and implementing effective promotional activities can enhance consumer purchasing decisions. However, this study is limited to three independent variables and a specific research scope, which limits generalization. Therefore, companies are advised to improve marketing strategies, and future research should include additional variables and broader research areas.  
Enhancing Digital Skill Understanding to Support Product and Marketing Innovation for Embroidery and Snack MSMEs within the Pajarakan Maju Small and Medium Industry (IKM) Cluster, Probolinggo Regency Ummi Latifah; Adi Putra Darmawan; Sri Nurhasana; Beny Yusman; Saiful Rizal; Isyvina Unaizah Royya
Edusight Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2026): Edusight Jurnal Pengabdian Masyarakat
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/edujpm.v3i2.305

Abstract

MSMEs play a crucial role in supporting both regional and national economic growth. However, the advancement of digital technology requires MSME operators to possess an adequate understanding of how technology can be leveraged for business development. A persistent challenge for MSMEs is a limited understanding of the digital skills that can be utilized to foster product innovation and enhance marketing efforts. This situation was observed among MSMEs belonging to the IKM Pajarakan Maju group in Probolinggo Regency—specifically Lili Bordir, Cindy Bordir, and Holifah Keripik. This community service initiative aimed to enhance MSME operators' understanding of the importance of digital skills in supporting product innovation and business marketing. The activity was conducted through a collaboration between Universitas Hafshawaty Zainul Hasan (UNHASA) and Universitas Pembangunan Nasional “Veteran” Jawa Timur (UPNVJT), employing a participatory approach that included observations, field visits, sharing sessions, interactive discussions, and evaluations. The results indicate that MSME operators gained valuable insights into using digital media for promotion, the importance of establishing a business identity on digital platforms, and opportunities for product innovation enabled by digital technology. Furthermore, the activity raised participants' awareness regarding the necessity of adapting to technological advancements to boost business competitiveness. Thus, this community service initiative has made a positive contribution to improving MSME operators' digital skills, serving as a foundational step toward developing businesses that are more adaptable to the evolving digital economy.
Co-Authors Adi Putra Darmawan Beny Yusman Erny Wahyuni Isyvina Unaizah Royya Kurnia Tika Saiful Rizal Tetty Rahmiati Harahap Ummi Latifah Wulan Dari