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All Journal Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha SEMANIS
Ahmad Saifurriza Effasa
STIE Cendekia Bojonegoro
Humanities Economics, Econometrics & Finance Environmental Science

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ANALISIS MANAJEMEN RISIKO PADA RUMAH PRODUKSI KERAJINAN ANYAMAN SINTETIS MENGGUNAKAN METODE HIRARC Nur Roikhana Z; Ahmad Saifurriza Effasa; Mutiara Renggani; Alda Yogi Nur S
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

Bojonegoro Synthetic Woven Bag Production House is a business that produces bags from synthetic (artificial) materials. Production houses are included in business activities that are followed by risks. The purpose of this research is to identify potential hazards in every production process to product marketing to ensure that the product reaches consumers in goodcondition. This research is included in the descriptive research using the HIRARC method. This method goes through the stages of Hazard Identification, Risk Assessment and Risk Control. The results showed 13 potential hazards and risks from 5 parts of the work area. After identification, then carry out a risk assessment that can be classified into low risk, moderate risk, high risk and extreme risk potential. Of the 13 hazard potentials, there are 3 low risk potentials, 3 moderate risk potentials, 3 high risk potential hazards and 3 extreme risk potential hazards. The potential risks that arise are the reason for the need to implement risk management in synthetic woven bag production houses so that all potential hazards can be minimized if they occur.
PENGARUH PENGGUNAAN SHOPEEPAY LATER TERHADAP GAYA HIDUP KONSUMTIF MASYARAKAT DESA PURWOSARI Ahmad Saifurriza Effasa; Wike Rahayu Shintia Dewi; Ina Putri Widianti
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

Shopeepaylater adalah salah satu bentuk dari e-wallet atau dompet digital. E-wallet adalah uang elektronik yang berbasis pada server. Fitur paylater yang ada di shopee dapat digunakan saat memilih metode pembayaran pada fitur shopee, dengan limit paylater yang telah ditentukan oleh pihak shopee. Tujuam dari penelitan ini adalah untuk mengetahui pengaruh penggunaan shopeepaylater terhadap gaya hidup konsumtif. Dalam penelitian ini, metode yang digunakan adalah metode kuantitatif. Pengumpulan data menggunakan angket online kepada Masyarakat Desa Purwosari dengan populasi 662, sampel yang digunakan sebanyak 66 orang. Analisis data yang gunakan adalah uji validitas, uji reliabilitas, uji t dan analisis regresi linier sederhana. Hasil penelitian menunjukkan berdasarkan hasil analisis regresi sederhana diperoleh informasi bahwa variabel penggunaan shopeepaylater (X) berpengaruh positif dan signifikan terhadap gaya hidup konsumtif (Y). Dan berdasarkan uji t menunjukkan penggunaan shopeepaylater (X) secara parsial, dapat menghasilkan dampak atau pengaruh terhadap variabel dependen gaya hidup konsumtif (Y).
THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE TECHNOLOGY AND INFLUENCER MARKETING IN AFFILIATE MARKETING ON THE BUYING INTEREST OF GENERATION Z Shania Salsa Bella; Ahmad Saifurriza Effasa; Ari Kuntardina
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1328

Abstract

This study aims to analyze the effect of the use of artificial intelligence technology and influencer marketing in affiliate marketing on buying interest of Generation Z. This study uses a quantitative associative causal approach with a purposive sampling technique, a sample of 100 respondents, the population in this study is Generation Z in Bojonegoro City who actively shop online through affiliate marketing and are influenced by AI and Influencer technology. Data collection was carried out through a questionnaire compiled using a five-value likert scale. Data analysis was carried out using the PLS-SEM method using SmartPLS 3 software. The results showed that influencer marketing had a significant effect on affiliate marketing and buying interest, while the use of AI did not show a significant effect on affiliate marketing or buying interest directly. Affiliate marketing also had no significant effect on buying interest as an intervening variable. This study emphasizes the importance of the role of influencers in increasing buying interest of Generation Z.
Co-Authors Alda Yogi Nur S Ari Kuntardina Ina Putri Widianti Mutiara Renggani Nur Roikhana Z Shania Salsa Bella Wike Rahayu Shintia Dewi