Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha SEMANIS
Shania Salsa Bella
STIE Cendekia Bojonegoro
Humanities Economics, Econometrics & Finance Environmental Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH PERSEPSI RISIKO DAN TEKNOLOGI TERHADAP KEPUASAN KONSUMEN BERBELANJA DI E-COMMERCE SHOPEE PADA MAHASISWA STIE CENDEKIA BOJONEGORO M Ardiyan Pamungkas; Shania Salsa Bella
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh persepsirisiko dan persepsi teknologi terhadap kepuasan konsumen berbelanja di ecommerce Shopee. Metode penelitian yang digunakan adalah metode secara deskriptif dan kuantitatif. Jenis dan sumber data menggunakan data primer dan data sekunder. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reabilitasnya. Subjek penelitian adalah 30 orang responden dengan teknik purposive sampling, Sementara, teknik analisis data yang digunakan adalah persamaan regresi linear berganda. Berdasarkan hasil uji t diperoleh bahwa secara parsial presepsi resiko berpengaruh positif signifikan terhadap kepuasan konsumen dan presepsi teknologi berpengaruh positif signifikan terhadap kepuasan konsumen berbelanja di e-commerce shopee.
THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE TECHNOLOGY AND INFLUENCER MARKETING IN AFFILIATE MARKETING ON THE BUYING INTEREST OF GENERATION Z Shania Salsa Bella; Ahmad Saifurriza Effasa; Ari Kuntardina
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1328

Abstract

This study aims to analyze the effect of the use of artificial intelligence technology and influencer marketing in affiliate marketing on buying interest of Generation Z. This study uses a quantitative associative causal approach with a purposive sampling technique, a sample of 100 respondents, the population in this study is Generation Z in Bojonegoro City who actively shop online through affiliate marketing and are influenced by AI and Influencer technology. Data collection was carried out through a questionnaire compiled using a five-value likert scale. Data analysis was carried out using the PLS-SEM method using SmartPLS 3 software. The results showed that influencer marketing had a significant effect on affiliate marketing and buying interest, while the use of AI did not show a significant effect on affiliate marketing or buying interest directly. Affiliate marketing also had no significant effect on buying interest as an intervening variable. This study emphasizes the importance of the role of influencers in increasing buying interest of Generation Z.
Co-Authors Ahmad Saifurriza Effasa Ari Kuntardina M Ardiyan Pamungkas