Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen dan Bisnis Journal of Governance and Global Studies
Rahayu Agustina Ishak
Universitas Bina Mandiri Gorontalo
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Why is Instagram so Popular in Indonesia? Global Communication Features on Online Interaction Aryati Hamzah; Siti Afrianty H Kundji; Rahayu Agustina Ishak; Nursapitri Djarati; Arfan Nagaring
Journal of Governance and Global Studies Vol. 2 No. 2 (2025): Journal of Governance and Global Studies (JGGS)
Publisher : Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Instagram is an application that allows users to share photos and videos. Instagram also offers features that allow users to interact with other people online. It is one of the most popular social media apps in the world and has been increasing in popularity in recent years. Instagram features include: Photo and Video Sharing: Users can share photo and video content with other users. Interact with Other Users: Users can follow other accounts, leave comments, and "like" other people's content. Follow Most People: Users can follow others and view the content they share. Follow Trends: Users can follow popular topics or emerging trends. Collaborate: Users can collaborate with other users to create interesting content. Create a Business Account: A business account allows users to sell products online. Instagram Stories: This feature allows users to share photo and video content that can only be viewed for 24 hours. Instagram Live: This feature allows users to broadcast live videos and interact with other users. Instagram Shopping: This feature allows users to buy products through Instagram. Instagram Ads: Users can promote their content with ads displayed on Instagram. Instagram Reels: This feature allows users to create short videos and edit them with various effects and filters. Instagram Direct: This feature allows users to send messages to other users privately. Instagram Insights: This feature allows users to view their account analytics and see how their content is being received by their audience.
Marketing Strategies to Increase Consumer Purchase Interest at Nao-Mi UMKM in Gorontalo Sitti Husna Noviana Djou; Rahayu Agustina Ishak
Journal of Governance and Global Studies Vol. 2 No. 2 (2025): Journal of Governance and Global Studies (JGGS)
Publisher : Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity aims to increase consumer purchasing interest by providing marketing strategy assistance to Nao-Mi MSMEs in Gorontalo. The main problem faced by partners is the suboptimal implementation of marketing strategies that are adaptable to changes in consumer behavior and the development of marketing media. The service method uses a participatory approach that places MSME actors as active subjects in all stages of the activity, from problem identification, planning, implementation of marketing assistance, to evaluation. The mentoring focused on strengthening understanding of marketing concepts, marketing strategy planning, and improving consumer-oriented marketing communication skills. The results of the activity show an increase in the understanding and awareness of MSME actors regarding the importance of planned and sustainable marketing strategies in attracting consumer purchasing interest. Additionally, the participatory approach encourages business owners to be more reflective and responsive to market dynamics, enabling them to manage marketing more independently. This activity makes a practical contribution to the development of MSMEs and strengthens the role of community service in supporting the improvement of local business competitiveness.
The Effect of Entrepreneurial Competencies and Digital Technology Utilization on Business Performance: The Mediating Role of Financial Management Duta Pryaguna J. Mustapa; Darman; Rahayu Agustina Ishak
Journal of Governance and Global Studies Vol. 3 No. 1 (2026): Journal of Governance and Global Studies (JGGS)
Publisher : Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This quantitative study evaluates the influence of business actors' competence and digitalization on the performance of MSMEs in Gorontalo Province, with financial management as a mediating variable. Using a sample of 51 MSMEs and PLS-SEM analysis (SmartPLS 4), this research fills the empirical gap due to the limited similar literature in that region. The results show that both competence and digitalization positively and significantly influence financial management and business performance. In addition to directly impacting performance, financial management is also proven to significantly mediate the relationship between these two aspects and performance achievement. Therefore, the sustainability of MSME businesses does not merely rely on general skills and digital aspects, but rather demands the implementation of healthy financial management.
RISK ANALYSIS OF THE LIFE INSURANCE PROGRAM FOR BINA MANDIRI UNIVERSITY STUDENTS GORONTALO Rahayu agustina Ishak
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.2291

Abstract

Insurance has several benefits, including first, minimizing unexpected risks, second, the family will be more secure, third, many things can be prepared. Such as children’s education, monthly family expenses, fourth, various kinds of facilities can be obtained through life insurance, fifth, reassurance thoughts in the future. The method used in this research is descriptive qualitative, with the analysis technique of this research, namely reducing data, by means collect and summarize the main things obtained from the results of deep interviews with respondents, then processing them into data sources. The population in this study are students at the Bina Mandiri Gorontalo. With several assessments result sub-themes, namely insurance services welfare, social health security, management risk and financial literacy.
Co-Authors Arfan Nagaring Aryati Hamzah DARMAN Duta Pryaguna J. Mustapa Nursapitri Djarati Siti Afrianty H Kundji Sitti Husna Noviana Djou