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All Journal Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) SENTRI: Jurnal Riset Ilmiah Komunikasi : Jurnal Komunikasi
Moehammad Iqbal Sultan
Hasanuddin University
Religion Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Strategi Komunikasi Persuasif Antarpribadi dalam Membangun Kepercayaan dan Empati pada Rehabilitasi Kecanduan Rawat Jalan Putri Melinda Sunusi; Muliadi Mau; Moehammad Iqbal Sultan
Jurnal Komunikasi Vol. 16 No. 1 (2025): Maret 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v16i1.12087

Abstract

Masalah penyalahgunaan narkoba menjadi isu serius yang berdampak luas pada individu dan masyarakat. Penelitian ini bertujuan mengeksplorasi strategi komunikasi antarpribadi persuasif yang diterapkan oleh konselor dalam mendukung pemulihan klien rawat jalan di Badan Narkotika Nasional Kabupaten Polewali Mandar. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, serta dianalisis menggunakan teknik Miles dan Huberman serta analisis tematik. Hasil menunjukkan bahwa konselor menerapkan lima dimensi komunikasi: pendekatan persuasif, komunikasi verbal dan nonverbal, pembentukan kepercayaan, sistem kekeluargaan, dan pendekatan spiritual. Strategi ini berhasil membangun kenyamanan, kepercayaan, dan motivasi klien dalam mengikuti program rehabilitasi. Temuan ini memperkuat pentingnya empati, adaptasi komunikasi, dan dukungan spiritual dalam proses pemulihan. Implikasi penelitian ini memberikan panduan bagi lembaga rehabilitasi dalam mengembangkan strategi komunikasi yang lebih adaptif dan holistik guna meningkatkan efektivitas program dan mencegah relaps
Exploring the Utilization of Big Data Analytics in Optimizing Communication Technology Within the Digital Msme Ecosystem in Makassar Arini Izzatan Nur Dj; Moehammad Iqbal Sultan; Andi Subhan Amir
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5514

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a crucial sector in the Indonesian economy due to their significant contribution to Gross Domestic Product (GDP) and employment absorption. In an increasingly competitive digital era, MSMEs are required to adapt by utilizing data-driven communication technologies to enhance business competitiveness. One relevant approach is Big Data Analytics (BDA), which enables business actors to process large volumes of data to support decision-making and communication strategies. However, the adoption of big data among digital MSMEs remains limited and uneven. This study aims to explore digital MSMEs’ understanding of the big data concept, examine the forms of its utilization in communication practices, and identify the challenges encountered in its implementation in Makassar. The research employed an exploratory qualitative approach with a case study design. Data were collected through semi-structured interviews, participatory observation, documentation, and focus group discussions, and subsequently analyzed using thematic analysis techniques. The findings indicate that most digital MSMEs have a limited understanding of big data and tend to utilize data in relatively simple ways, particularly for basic digital marketing activities. he most significant barrier to big data adoption is not solely technical or financial constraints, but also the low level of strategic urgency among MSME actors in recognizing big data as a critical resource for long-term business development. Key challenges include limited human resources, financial constraints, and inadequate technological infrastructure. Nevertheless, several MSMEs have begun to experience positive benefits from data utilization, especially in supporting digital communication and improving overall business performance.
Strategi Pengajaran Publik Speaking dalam Membangun Kepercayaan Diri Peserta: Wawasan dari Trainer di Makassar Munadian Yunadia Sahabuddin; Muh. Akbar; Moehammad Iqbal Sultan
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4746

Abstract

This article aims to explore the teaching strategies used by public speaking trainers in Makassar City in building participants' confidence, with a focus on strengthening ethos, pathos, and logos as important factors in improving public speaking skills. This study uses a qualitative approach with a descriptive study method, with data collected through in-depth interviews with two main informants, namely Putri Kumalasarisultan and Yudha Prawira Hasta, both of whom are experienced public speaking trainers in Makassar. The results of the study show that the teaching strategies used by both trainers involve experiential learning methods, personal coaching, and the creation of a safe emotional climate to build participants' confidence. Participants' ethos is strengthened through direct experience and personal feedback, while pathos is developed through psychologically supportive classroom design. Participants' logos were strengthened through simulation and role-play techniques that provided real-life speaking experiences and improved their ability to construct logical and structured arguments.
Co-Authors Andi Subhan Amir Arini Izzatan Nur Dj Mau, Muliadi Muh. Akbar Munadian Yunadia Sahabuddin Putri Melinda Sunusi