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Peran Sistem Informasi dan Pemasaran Digital terhadap Keputusan Pembelian pada Marketplace Tokopedia Dedy Tri Cahyono; Jaja Miharja; Mujito Mujito; Andri Catur Trissetianto
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6109

Abstract

This study aims to analyze the influence of information systems and digital marketing on Tokopedia's consumer purchasing decisions. The background of this research is based on the increasing use of e-commerce platforms in Indonesia, especially Tokopedia, which demands the optimization of information systems and digital marketing strategies to drive purchase decisions. The method used is a quantitative approach with an accidental sampling technique of 100 Tokopedia user respondents. Data collection was carried out through an online questionnaire, and data analysis used multiple linear regression to test the partial and simultaneous influence of the two independent variables on the dependent variables. The results of the study show that both information systems and digital marketing have a positive and significant influence on purchasing decisions, both partially and simultaneously. Information systems are proven to be the dominant variable with the highest regression coefficient values, showing their important role in shaping user perception and comfort when transacting. Simultaneously, both variables contributed 83.8% to the purchase decision, while the rest were influenced by other factors outside the scope of the study. These findings affirm the importance of strengthening information systems and digital marketing strategies in increasing the effectiveness of e-commerce platforms and encouraging consumer purchasing behavior.  
A Comparative Study of Software Testing Techniques and Quality Metrics for Predicting Failure Rates in Scalable Cloud Native Software Systems Winny Purbaratri; Mujito Mujito; Sayyid Jamal Al Din
Software Engineering in Computing Systems Vol. 1 No. 1 (2026): February: Software Engineering in Computing Systems
Publisher : Asosiasi Pengelola Jurnal Informatika dan Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66472/secons.v1i1.50

Abstract

Cloud-native systems are essential for modern software development, offering enhanced scalability, flexibility, and resilience through cloud computing environments. However, ensuring the reliability and performance of these systems presents a challenge due to their dynamic and distributed nature. Traditional testing methods, such as unit and integration testing, while valuable for detecting individual component defects and interactions, are insufficient for predicting failure rates in complex, cloud-native applications. This study explores the effectiveness of various testing techniques and quality metrics in predicting failure rates within scalable cloud-native systems. A comparative experimental study was conducted using three primary testing techniques: unit testing, integration testing, and chaos testing. The results indicate that chaos testing, when combined with advanced quality metrics such as migration rate and mismigration rate, significantly outperforms traditional methods in predicting failure rates and evaluating system resilience. These findings suggest that chaos testing offers a more comprehensive evaluation, simulating real-world disruptions to test system behavior under stress, which is essential for cloud-native environments where high availability and fault tolerance are critical. The study also highlights the importance of integrating predictive quality metrics, which improve the accuracy of failure predictions and enhance system reliability. The study concludes that for cloud-native systems, a combination of advanced testing techniques and predictive metrics is essential for ensuring high availability, scalability, and reliability in dynamic environments. Future research should focus on refining predictive testing approaches, developing standardized frameworks, and empirically validating new testing methods to address the growing complexity of cloud-native systems.
THE DYNAMICS OF INTERACTION OF CULTURAL, ECONOMIC, AND SOCIAL FACTORS IN SHAPING FINANCIAL FINANCING PREFERENCES AND ENTREPRENEURIAL INTENTIONS OF FEMALE STUDENTS Zeze Zakaria Hamzah; Mujito Mujito; Dadang Junaedi; Vionita Qatrunnada
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2393

Abstract

This study aims to analyze the influence of cultural, economic, and social factors on financial financing preferences and their implications for the entrepreneurial intentions of female students. Entrepreneurial intention refers to an individual's psychological readiness and commitment to start a business in the future.  This research employs a quantitative approach using a survey method by distributing questionnaires to female students as respondents. Data analysis was conducted using Structural Equation Modeling (SEM) with the AMOS program to examine the relationships among the research variables. The results indicate that social factors have the most dominant influence on financial financing preferences and entrepreneurial intentions of female students. Cultural and economic factors also show positive effects on entrepreneurial intentions, although their influence is relatively smaller than social factors. In addition, financial financing preferences also contribute to shaping students’ entrepreneurial intentions. The findings of this study are expected to contribute to the development of entrepreneurship education in higher education institutions and encourage female students to pursue entrepreneurial activities.
ANALYSIS OF THE COMPETITIVE STRATEGY OF PERCAYA DIRI TOFU FACTORY IN UTAN JAYA VILLAGE, CIPAYUNG DISTRICT, DEPOK CITY Mujito Mujito; Tika Kartika Asri; Eidelweijs Andririnjani Putri
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2810

Abstract

This study aims to analyze the internal and external business environment and determine the priority competitive strategy for the Percaya Diri Tofu Factory located in Utan Jaya Village, Cipayung District, Depok City. A descriptive qualitative approach was employed using SWOT analysis as the analytical tool. The findings reveal that the company's main strength is its strong customer relationships (score 0.51), while its primary weakness is the absence of a flagship product (score 0.42). The main opportunities include a broad market share and high customer loyalty (score 0.46), whereas the major threats are intense competition and fluctuating raw material prices (score 0.22). Based on the IFE, EFE, and SWOT analyses, the recommended strategy is business development to enhance the company's competitive advantage.
MENINGKATKAN KEPEDULIAN LINGKUNGAN MELALUI KEGIATAN PENANAMAN BIBIT POHON DI DESA SASAK PANJANG KABUPATEN BOGOR Muhlis Muhlis; Novita Anggraeni; Syaiful Anwar; Zeze Zakaria Hamzah; Muchammad Hamdani; Mujito Mujito
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 2 (2026): Vol. 2 No. 2 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i2.2376

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kepedulian masyarakat terhadap lingkungan melalui kegiatan penanaman bibit tanaman buah di Desa Sasak Panjang, Kabupaten Bogor. Kegiatan ini merupakan bagian dari implementasi Tri Dharma Perguruan Tinggi yang dilaksanakan oleh dosen dan mahasiswa Institut Teknologi dan Bisnis (ITB) Dewantara dalam rangkaian program bertema “Hijaukan Bumi, Terangi Jalan: Wujud Nyata Kepedulian Terhadap Lingkungan dan Masyarakat.” Metode pelaksanaan kegiatan meliputi tahap persiapan, pelaksanaan penanaman, serta partisipasi aktif masyarakat dalam kegiatan penghijauan. Bibit tanaman yang ditanam berupa alpukat dan durian yang dipusatkan pada satu lokasi agar memudahkan proses pemeliharaan. Kegiatan ini melibatkan pemerintah desa, masyarakat setempat, serta mahasiswa sebagai bentuk kolaborasi antara perguruan tinggi dan masyarakat. Hasil kegiatan menunjukkan adanya antusiasme dan partisipasi masyarakat dalam mendukung program penghijauan. Kegiatan ini diharapkan mampu meningkatkan kesadaran masyarakat terhadap pentingnya menjaga kelestarian lingkungan sekaligus memberikan potensi manfaat ekonomi bagi masyarakat di masa mendatang.
IMPLEMENTASI PENGABDIAN MASYARAKAT MAHASISWA DALAM MENUMBUHKAN KEPEDULIAN SOSIAL MELALUI KEGIATAN BERBAGI KEBAHAGIAAN BERSAMA ANAK YATIM PENGHAFAL AL-QUR’AN DI BOGOR Mujito Mujito; Syaiful Anwar; Wawan Hari Subagyo; Eidelweijs Adririnjani Putri
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 2 (2026): Vol. 2 No. 2 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i2.2538

Abstract

Kegiatan pengabdian kepada masyarakat merupakan wujud pelaksanaan Tri Dharma Perguruan Tinggi melalui kegiatan sosial dan kemanusiaan. Kegiatan ini dilaksanakan oleh mahasiswa dan dosen Institut Teknologi dan Bisnis Dewantara di Rumah Qur’an Yatim dan Dhuafa Tholabul Ilmi, Bogor. Tujuan kegiatan ini adalah menumbuhkan kepedulian sosial mahasiswa serta memberikan motivasi dan kebahagiaan kepada anak yatim penghafal Al-Qur’an. Metode yang digunakan meliputi observasi, koordinasi, dan pelaksanaan kegiatan sosial berupa motivasi, santunan, dan pembagian perlengkapan ibadah. Hasil kegiatan menunjukkan adanya respons positif dari peserta serta meningkatnya semangat dan kebahagiaan para santri.
Pemberdayaan Keluarga melalui Budidaya Tanaman Buah Pekarangan untuk Meningkatkan Ketahanan Keuangan Rumah Tangga di Desa Sasak Panjang Zeze Zakaria Hamzah; Syaiful Anwar; Mujito Mujito; Muchammad Hamdani; Muhlis Muhlis
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira, April
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1601

Abstract

This community service activity aims to optimize family empowerment in Sasak Panjang Village through the cultivation of backyard fruit plants to enhance household economic resilience. The program was designed with a participatory approach integrating fruit plant cultivation, healthy yard management, and the strengthening of family financial literacy. The activity stages included an initial survey, community discussions, avocado cultivation training, dissemination of productive yard management, and education on financial recording and utilization of harvest yields. Evaluation results showed increased cultivation skills, awareness of yard management, and families’ ability to manage finances independently. This integrated approach has proven capable of encouraging the utilization of yards as a sustainable source of additional income.
MARKETING STRATEGY ANALYSIS USING THE SWOT APPROACH AT PT SERENA INDOPANGAN INDUSTRI Eidelweijs Adririnjani Putri; Mujito Mujito; Tika Kartika Asri; Andri Catur Trissetianto
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2996

Abstract

This study aims to analyze and formulate appropriate marketing strategies for PT Serena Indopangan using a SWOT (Strengths, Weakness, Opportunities, and Threats) analysis approach. The research employs a descriptive qualitative method, with data collected through observations, interviews, and documentation. The results indicate that the company’s strengths lie in its product quality and extensive distribution network, while its weaknesses include limited digital marketing activities and lack of product innovation. On the external side, growing market demand and changes in consumer lifestyles present significant opportunities, whereas intense competition and fluctuating raw material prices pose major threats. Based on the SWOT analysis, the most suitable strategy for PT Serena Indopangan is the SO (Strengths-Opportunities) strategy, which focus on leveraging internal strengths to capitalize on external opportunities. The study recommends enhancing digital marketing efforts and strengthening brand positioning to improve the company’s competitiveness.
Influence of Digital Trust and Transparency on Customer Loyalty in Online Banking Services during Rapid Technological Change Mujito Mujito; Syamsurizal; Noorsidi Aizuddin Bin Hj. Mat Noor
Management Dynamics: International Journal of Management and Digital Sciences Vol. 1 No. 3 (2024): July: International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v1i3.447

Abstract

This study explores the significant role of digital trust and transparency in fostering customer loyalty in online banking services. As the financial sector increasingly shifts towards digital platforms, understanding the dynamics of customer retention becomes crucial for banking institutions. The research adopts a quantitative approach, using a survey questionnaire distributed to over 200 participants with experience in digital banking services. The findings reveal that both digital trust and transparency are pivotal in shaping customer loyalty. Specifically, digital transparency-in areas such as data security, privacy, and operational clarity-was found to have a stronger correlation with customer retention than trust alone. The study emphasizes that transparency not only boosts customer confidence but also strengthens long-term loyalty by reducing perceived risks and uncertainties. Additionally, the research highlights that customer engagement, driven by transparent communication and reliable services, plays a significant role in mediating the relationship between transparency and loyalty. The study further discusses the implications for banking institutions, suggesting that focusing on transparent practices, clear communication about security measures, and data usage can lead to enhanced customer satisfaction and long-term retention. Future research could investigate the impact of cultural differences on digital trust and transparency in banking, as well as explore the role of emerging technologies like blockchain in furthering transparency and trust in financial transactions.