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All Journal Multidisciplinary Indonesian Center Journal Jurnal Manajemen, Bisnis dan Kewirausahaan
Andri Catur Trissetianto
Institut Teknologi dan Bisnis Dewantara
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Other

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Peran Sistem Informasi dan Pemasaran Digital terhadap Keputusan Pembelian pada Marketplace Tokopedia Dedy Tri Cahyono; Jaja Miharja; Mujito Mujito; Andri Catur Trissetianto
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6109

Abstract

This study aims to analyze the influence of information systems and digital marketing on Tokopedia's consumer purchasing decisions. The background of this research is based on the increasing use of e-commerce platforms in Indonesia, especially Tokopedia, which demands the optimization of information systems and digital marketing strategies to drive purchase decisions. The method used is a quantitative approach with an accidental sampling technique of 100 Tokopedia user respondents. Data collection was carried out through an online questionnaire, and data analysis used multiple linear regression to test the partial and simultaneous influence of the two independent variables on the dependent variables. The results of the study show that both information systems and digital marketing have a positive and significant influence on purchasing decisions, both partially and simultaneously. Information systems are proven to be the dominant variable with the highest regression coefficient values, showing their important role in shaping user perception and comfort when transacting. Simultaneously, both variables contributed 83.8% to the purchase decision, while the rest were influenced by other factors outside the scope of the study. These findings affirm the importance of strengthening information systems and digital marketing strategies in increasing the effectiveness of e-commerce platforms and encouraging consumer purchasing behavior.  
THE INFLUENCE OF CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CUSTOMER TRUST ON CUSTOMER LOYALTY IN THE SHOPEE MARKETPLACE Mujito; Tika Kartika Asri; Wawan Hari Subagyo; Eidelweijs Andririnjani Putri; Andri Catur Trissetianto
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2044

Abstract

This study aims to analyze the influence of Customer Satisfaction, Customer Delight, and Customer Trust on customer loyalty in the Shopee marketplace. A quantitative approach was employed with data collected through questionnaires to active Shopee users. Multiple linear regression results show that the three independent variables simultaneously have a significant effect on customer loyalty, but only Customer Trust has a significant partial effect. The Adjusted R Square indicates that the independent variables explain approximately 41.4% of the variation in customer loyalty. These findings highlight the importance of building customer trust as a key strategy in maintaining loyalty on e-commerce platforms.
Co-Authors Dedy Tri Cahyono Eidelweijs Andririnjani Putri Jaja Miharja Mujito Mujito Mujito Tika Kartika Asri Wawan Hari Subagyo