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All Journal Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Indonesia
Tari Nurfadilah
Universitas Maritim Raja Ali Haji
Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Ekspansi Pemasaran melalui Pembaharuan Packaging dan Marketing Sosial Media UMKM Kota Baru Deni Sabriyanti; Santo Andika Jaya Sinaga; Tari Nurfadilah; Nurul Azmi; Kusuma Kusuma; Nurita Nurita; Nur Fatihah; Tiorisma Nahampun; Dugarina Mitra Jenuin Parapat; Muhamad Nur Amin; Danyi Aprizal
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 3 (2025): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i3.5904

Abstract

This community service activity was carried out in the Kota Baru District, Bintan Regency, focusing on enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) through packaging design innovation and the implementation of digital marketing using social media and online marketplaces. The main challenges faced by MSMEs in this area are limited digital technology use and poor product packaging quality, which restricts marketing efforts to local consumers. The implementation method involved several stages, including socialization, training, application, and evaluation. During the training phase, MSME actors were provided with knowledge and skills in creating logos, labels, and product packaging designs that are attractive and functional, with an emphasis on aesthetics and practicality to capture consumer attention. In addition, MSMEs were trained to utilize social media and e-commerce platforms such as Shopee, Tokopedia, Facebook, and Instagram to expand their market reach. The results of this activity showed an increase in MSME actors' understanding and skills in designing safer, more appealing packaging that aligns with market trends, as well as their ability to market products digitally. The application of attractive packaging strategies and digital marketing has proven to be effective in enhancing product appeal, expanding market segmentation, and driving sales growth. Therefore, this program provides a tangible contribution to empowering MSMEs in the Kota Baru District, supporting the development of a sustainable local economy, and opening up broader market opportunities.
Dampak Manajemen Sumber Daya Manusia Terhadap Keberlanjutan Warisan Budaya Maritim: Pendekatan Etnografi Pada Permainan Perahu Jong Di Kampung Siamabang, Tanjungpinang, Kepulauan Riau Nurhasanah; Said Najibullah; Januar; Ramhadany Saputra; Zulkifli; Tari Nurfadilah
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menganalisis dampak manajemen sumber daya manusia terhadap keberlanjutan warisan budaya maritim melalui studi etnografi pada tradisi permainan perahu Jong di Kampung Siamabang, Tanjungpinang, Kepulauan Riau. Metode penelitian menggunakan pendekatan kualitatif etnografi dengan teknik pengumpulan data melalui wawancara mendalam dan observasi partisipatif terhadap pengrajin perahu Jong. Hasil penelitian menunjukkan bahwa proses pembuatan perahu Jong melibatkan aspek manajemen sumber daya manusia tradisional yang kompleks, meliputi pengelolaan keterampilan, pengetahuan lokal, dan transfer pengetahuan antar generasi. Temuan mengungkapkan bahwa biaya produksi perahu Jong bervariasi antara Rp1.500.000 hingga Rp3.500.000 tergantung ukuran, dengan kendala utama berupa keterbatasan modal, material, dan regenerasi pengrajin. Penelitian ini berkontribusi pada pemahaman pentingnya preservasi pengetahuan tradisional dan pengembangan strategi manajemen SDM berbasis budaya lokal untuk menjaga keberlanjutan warisan budaya maritim di Indonesia.
Co-Authors Danyi Aprizal Deni Sabriyanti Dugarina Mitra Jenuin Parapat Januar Kusuma Kusuma Muhamad Nur Amin Nur Fatihah Nurhasanah Nurhasanah Nurita Nurita Nurul Azmi Ramhadany Saputra Said Najibullah Santo Andika Jaya Sinaga Tiorisma Nahampun Zulkifli