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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Ummi Nadroh
Universitas Mulawarman
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Peran Fanatisme sebagai Variabel Moderasi terhadap Penerimaan Produk Kosmetik dan Makanan Korea Selatan oleh Konsumen Indonesia Ummi Nadroh
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 2 (2025): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i2.2783

Abstract

Demand and desire for a product are closely linked to cultural backgrounds and the tendencies or fanaticism of Indonesian consumers. The widespread exposure to Korean popular culture has influenced lifestyles, particularly among Indonesians with strong interests in Korean entertainment, including dramas, music, reality shows, and celebrities. This study aims to analyze the influence of cultural and marketing perspectives on the acceptance of Korean products in Indonesia specifically, as well as the moderating role of fanaticism. The adoption of products based on cultural and marketing perspectives is highly interrelated and mutually reinforcing. The study primarily focuses on Korean food and cosmetic products within the context of Muslim Indonesian consumers, who hold distinctive religious and cultural values. A mixed-method approach was used, involving focus group discussions (FGDs) and a survey of 202 Muslim respondents from Jakarta, Bandung, and Surabaya. The FGD results reveal that Korean culture holds a positive country image, and exposure to Korean entertainment fosters consumer interest in Korean products. These consumers often seek product information via social media and purchase through e-commerce and personal shopping services (jastip). Quantitative data analyzed using Structural Equation Modeling (SEM) with AMOS 22.0 show that both cultural and marketing perspectives significantly influence the acceptance of Korean products. Fanaticism, in both religious and celebrity contexts, was found to moderate these relationships. The study concludes that Korean product marketing strategies in Indonesia must consider cultural sensitivity and religious values among Muslim consumers while leveraging celebrity figures and digital platforms to enhance emotional engagement.
SWOT ANALYSIS FOR DEVELOPING THE CITRA NIAGA AREA TO IMPROVE THE COMPETITIVENESS OF EAST KALIMANTAN SOUVENIR BUSINESSES Syafira Rahmalia Indah; Annisa Wahyuni Arsyad; Ummi Nadroh; Ahmad Firman Hakim
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

 This study examines the development strategy of the Citra Niaga area to enhance the competitiveness of East Kalimantan’s souvenir business actors. The urgency of this research arises from the significant decline of Citra Niaga since 1980s and the challenges faced in the post-pandemic sales era, despite revitalization efforts by the government that have yet to yield optimal results for local entrepreneurs. The main theoretical framework used is the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), aimed at identifying and mapping the strategic position of the area. A descriptive qualitative research method was employed to gather in-depth data through interviews with souvenir business actors and relevant government agencies (The Ministty of Public Works and Public Housing), questionnaires for SWOT factor weighting and rating, and documentation review. Purposive sampling was applied with the criterion of business actors having operated for a minimum of 10 years, to gain historical insight and rich experience. The SWOT analysis results place Citra Niaga in Quadrant I, indicating a strong internal position and significant external opportunities. The recommended main strategy is the Strength-Opportunity (SO) Strategy, which focuses on maximizing product innovation supported by human resource training and promoting the uniqueness and diversity of products with government backing. Recommendations include the utilization of e-commerce platforms and the implementation of government-supported innovation development and digital marketing programs for business actors.
Penguatan Kesadaran Perilaku Hijau Bagi Masyarakat Desa Bhuana Jaya Menuju Desa Wisata Hijau Berkelanjutan Syilvia Mariya R; Ummi Nadroh; Tuti Wediawati
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 7 No 1 (2026): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol.7 No 1 (Maret 2026)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v7.i1.3707

Abstract

Tourism plays an important role in driving economic growth, but it also has the potential to cause negative impacts on the environment if it is not accompanied by green behavior awareness. Bhuana Jaya Village, Kutai Kartanegara Regency, East Kalimantan, has great potential to be developed as a sustainable green tourism village, but faces the challenge of low public awareness of environmentally friendly behavior. This outreach activity aims to increase community awareness and understanding, particularly among the PKK and POKDARWIS groups, regarding the application of green behavior in daily life and in the management of tourism villages. The methods used were outreach and interactive discussions held on September 3 and 14, 2025, accompanied by evaluations through pre-tests and post-tests. The results of the activity showed a significant increase in participants' understanding, with an average increase of 71% in the PKK group and 56.92% in the POKDARWIS group. The active participation of participants in the discussion and their emotional and cognitive involvement during the activity further strengthened the effectiveness of the socialization method. This activity confirms that the implementation of green behavior not only supports environmental sustainability but also serves as a strategic foundation for the development of sustainable green tourism villages.
PENINGKATAN LITERASI KEUANGAN UMKM MELALUI IMPLEMENTASI APLIKASI SIAPIK PADA PROGRAM DERAWAN BANK INDONESIA Miftahul Jannah; Ummi Nadroh
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 7 (2026): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i7.%p

Abstract

Literasi keuangan menjadi salah satu aspek penting dalam mendukung keberlangsungan usaha, khususnya pada sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Rendahnya literasi keuangan masih menjadi permasalahan yang berdampak pada pengelolaan usaha yang belum optimal, terutama dalam pencatatan dan pemahaman laporan keuangan. Kondisi ini menunjukkan perlunya upaya peningkatan literasi keuangan melalui pendekatan yang lebih aplikatif. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi keuangan UMKM melalui implementasi Sistem Informasi Aplikasi Pencatatan Informasi Keuangan (SIAPIK) pada program DERAWAN Bank Indonesia. Kegiatan dilakukan melalui pendampingan kepada dua pelaku UMKM, yaitu UMKM ARSAM dan Dapur Atha, selama periode Maret–Mei 2026 dengan pendekatan partisipatif. Tahapan kegiatan meliputi identifikasi kondisi awal dengan pre-test, praktik penggunaan aplikasi SIAPIK, serta edukasi laporan keuangan sederhana. Evaluasi dilakukan menggunakan post-test pada aspek praktik pencatatan keuangan, literasi keuangan, pemanfaatan SIAPIK, dan kualitas output keuangan. Hasil kegiatan menunjukkan peningkatan pada seluruh aspek di kedua UMKM, terutama pada pemanfaatan SIAPIK dan praktik pencatatan keuangan. Implementasi SIAPIK membantu pelaku UMKM melakukan pencatatan keuangan secara lebih terstruktur dan meningkatkan pemahaman pengelolaan keuangan usaha.
Co-Authors Ahmad Firman Hakim Arsyad, Annisa Wahyuni Miftahul Jannah Muhammad Zaini Risky Juliana Syafira Rahmalia Indah Syilvia Mariya R Wediawati, Tuti