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All Journal Monex: Journal of Accounting Research
Rozi Fery Setiyaningsih
Universitas Muhammadiyah Tegal
Economics, Econometrics & Finance

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Determinasi Pertumbuhan UMKM: Studi Kasus Kota Tegal Rozi Fery Setiyaningsih; Mohammad Alfian
Monex: Journal of Accounting Research Vol 14, No 2 (2025)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/monex.v14i2.8914

Abstract

This research was conducted to examine the impact of e-commerce platform utilization and product quality on the development of Micro, Small, and Medium-sized Enterprises (MSMEs). A quantitative descriptive approach was applied, using multiple linear regression analysis. Data was collected from vendors operating in Pasar Pagi, Tegal City. The research findings indicate that both the adoption of e-commerce and the maintenance of product quality significantly influence MSME advancement. Based on these results, it is highly recommended that MSME actors increase their optimization of e-commerce usage, accompanied by continuous efforts to uphold product quality, in order to drive further business growth.
Co-Authors Mohammad Alfian