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All Journal Konsienti: Community Services Journal JBIMA: Jurnal Pengabdian kepada Masyarakat
Salwa Aulia Nawa Billah
Universitas Mayjen Sungkono
Religion Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Public Health Social Sciences Other

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Edukasi Strategi Pemasaran UMKM Gula Jawa Borobudur Untuk Meningkatkan Daya Saing Produk Lokal di Yogyakarta Nurika Indah Sari Putri; Oktaviani Permatasari; Riko Muhammad Kamal; Salwa Aulia Nawa Billah
Jurnal Pengabdian kepada Masyarakat Vol 3 No 1 (2026)
Publisher : PT. Edutech Inovatif Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64109/qfkcbg78

Abstract

Pengabdian ini dilatarbelakangi oleh rendahnya daya saing UMKM Gula Jawa di Desa Karangrejo, Borobudur, yang masih mengandalkan pemasaran konvensional meski berada di kawasan strategis pariwisata. Tujuan utama dari kegiatan Pengabdian Kepada Masyarakat (PKM) yang terintegrasi dengan Praktik Kerja Lapangan (PKL) Yogyakarta 2025 ini adalah untuk mentransformasi strategi pemasaran digital dan meningkatkan nilai jual produk melalui penguatan identitas merek. Metode yang digunakan adalah Participatory Action Research (PAR) melalui tahapan observasi lapangan di sentra produksi Jl. Paren Sikepan, wawancara mendalam, serta studi banding industri ke PT Mirota KSM dan pusat ekonomi kreatif di Yogyakarta. Hasil kegiatan menunjukkan bahwa kelemahan utama mitra terletak pada aspek pengemasan dan ketiadaan narasi produk (storytelling). Melalui program ini, telah dirumuskan strategi pemasaran omnichannel dan diversifikasi kemasan yang lebih estetis. Simpulan dari kegiatan ini menegaskan bahwa integrasi antara kearifan lokal proses produksi tradisional dengan literasi pemasaran modern mampu meningkatkan daya saing UMKM secara signifikan. Gagasan selanjutnya diarahkan pada pengembangan sentra edu-wisata digital untuk mendukung keberlanjutan ekonomi kreatif di Desa Karangrejo.
Business Innovation in the Meatball Home Industry: Navigating Market Trends Through Accurate Decision Making Diah Cahyani; Elok Cahyaning Pratiwi; Anna Kridaningsih; Nidya Rizkawati; Eny Rachmawati; Amelia Silvia; Salwa Aulia Nawa Billah
Konsienti : Community Services Journal Vol. 3 No. 02 (2025): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v3i02.313

Abstract

This community service initiative focused on supporting home based meatball businesses by enhancing their production processes, packaging methods, and business strategies to adapt to evolving market demands. The program aimed to empower small-scale producers by providing mentorship, introducing technology for inventory management, and promoting sustainable practices. The primary methods used included Participatory Action Research (PAR) and Asset-Based Community Development (ABCD), which involved both producers and consumers in the research process. The results demonstrated significant improvements in operational efficiency, product quality, and market responsiveness. The integration of digital tools and sustainable practices enabled businesses to remain competitive while maintaining product authenticity. This initiative highlights the importance of community collaboration and continuous innovation for small business success.
Co-Authors Amelia Silvia Diah Cahyani Elok Cahyaning Pratiwi Eny Rachmawati Kridaningsih, Anna Nidya Rizkawati Nurika Indah Sari Putri Permatasari, Oktaviani Riko Muhammad Kamal