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All Journal Profetika: Jurnal Studi Islam
Indah Nurhidayati
Institut Islam Mamba’ul Ulum Surakarta
Religion Humanities Education Social Sciences

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STRATEGIES TO IMPROVE THE ACADEMIC QUALIFICATIONS OF EDUCATORS AT THE AL FALAH FOUNDATION Indah Yulie Rahmawati; Muhammad Munadi; Indah Nurhidayati
Profetika: Jurnal Studi Islam Vol. 25 No. 01 (2024): Profetika Jurnal Studi Islam 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/profetika.v25i01.6862

Abstract

This study aims to find out: 1) What is the Strategy for Improving the Academic Qualifications of Educators at the Al Falah Foundation for the 2023/2024 Academic Year? 2) What are the supporting and inhibiting factors in the implementation of the Educator Academic Qualification Improvement Strategy at the Al Falah Foundation for the 2023/2024 Academic Year? This study uses descriptive qualitative research. The research was conducted at the Al Falah Foundation. The subject of this research is the Chairman of the Foundation. The informants are members of the Foundation, teachers, and committees. Data collection was carried out by observation, interview, and documentation methods. The results of the study show that: 1) The strategy used by the Al Falah Foundation is to encourage teachers to continue higher education such as providing subsidies for teachers who continue their S2, in addition to including educators to be active in workshops/seminars and training to provide skills and provide rewards for creative, innovative educators in carrying out the learning process, 2) Every organization or institution will experience challenges or supporting elements,  including the Al Falah Foundation, which at the Al Falah Foundation is supported by the Foundation's ease of allowing teachers to advance their studies, the existence of In House Training (IHT) activities at the beginning of each school year which aims to train educators to improve the performance of their teachers, and the existence of an agenda for school principals to supervise their educators.
MARKETING MANAGEMENT OF EDUCATIONAL SERVICES AT THE AL FALAH SUKOHARJO FOUNDATION EDUCATIONAL INSTITUTION Tri Yulianto; Imam Makruf; Indah Nurhidayati
Profetika: Jurnal Studi Islam Vol. 25 No. 01 (2024): Profetika Jurnal Studi Islam 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/profetika.v25i01.6863

Abstract

This study aims to find out: 1) how to manage the marketing of educational services in the Al Falah Foundation Educational Institution, 2) supporting and inhibiting factors in marketing management, and 3) solutions to overcome obstacles. This research uses a qualitative method. The research was conducted at the Al Falah Foundation. Data collection techniques with observation, interview, and documentation methods. The subject of the study was the head of the foundation, the foundation informant, committee members, and several teachers. The results of the study show that: 1) Marketing management of educational services at the Al Falah Baki Foundation, by implementing various marketing management planning steps. Planning the foundation's vision, mission, and objectives, analyzing external threats and opportunities, and using various promotional media are things that the Al Falah Foundation emphasizes. In addition, the focus is on analyzing the education market, determining the target market, and holding internal and external meetings to increase the Foundation's visibility. 2) Supporting factors include school trust, the availability of PPDB human resources (HR), operational costs, and a good image in the community. On the other hand, obstacle factors include outside schools that refuse to visit schools for PPDB socialization, limited time given for socialization, and lack of human resources. 3) every solution in overcoming obstacles by making a memorandum with the school/madrasah to be visited, making a mature PPDB plan, and limiting the PPDB team properly.
Co-Authors Imam Makruf Indah Yulie Rahmawati Muhammad Munadi Tri Yulianto