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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Akhmad Julian Saputra
STIE Nasional Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH CURRENT RATIO, RETURN ON EQUITY, DAN DEBT TO EQUITY RATIO TERHADAP NET PROFIT MARGIN PADA INDUSTRI TRANSPORTASI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2018 – 2022 Khairunnisa Khairunnisa; Akhmad Julian Saputra; Dewi Setiawati
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 17 No 2 (2024): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.17 no.2 September 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v17i2.555

Abstract

This study aims to test: analyze the effect of Current Ratio, Return On Equity, Debt to Equity Ratio on Net Profit Margin in the Transportation Industry Listed on the Indonesia Stock Exchange (IDX) for the 2018-2022 Period. The population of the study consists of 16 companies in the transportation industry listed on the IDX during the same period. The results of this study indicate that Current Ratio and Return On Equity have a significant partial effect on the Net Profit Margin variable, while Debt to Equity Ratio has no effect on Net Profit Margin.
SECTORAL MAPPING OF CREATIVE ECONOMY FIRMS ON THE INDONESIA STOCK EXCHANGE BASED ON KEMENPAREKRAF AND IDX Soedjatmiko Soedjatmiko; Andi Iswoyo; Nanang Setiawan; Akhmad Julian Saputra
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 18 No 2 (2025): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.18 No.2 September 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v18i2.593

Abstract

This study aims to map creative economy firms listed on the Indonesia Stock Exchange (IDX) based on the official subsector classification issued by the Ministry of Tourism and Creative Economy (Kemenparekraf) and the IDX Industrial Classification (IDX-IC). Using a descriptive qualitative approach, this study employs content analysis of annual reports, initial public offering (IPO) prospectuses, and other official corporate documents. The classification framework is developed based on indicators of creative activities, intellectual property intensity, and alignment with the 17 nationally defined creative economy subsectors. The findings indicate that only a limited number of IDX-listed firms can be classified as core creative economy companies, with a concentration in the media, film, broadcasting, and advertising subsectors. In contrast, art- and culture-based subsectors such as performing arts, fine arts, crafts, and architecture are largely underrepresented. These findings reveal a structural gap between the strategic role of the creative economy and its capital market representation, while providing a sectoral mapping that supports the development of a creative economy stock index in Indonesia.
ANALISIS PENGARUH BAURAN PEMASARAN (7P) TERHADAP LOYALITAS PELANGGAN SERTA DAMPAKNYA PADA PROFITABILITAS SAHABAT LAUNDRY BANJARMASIN Rika Sylvia; Ni Nyoman Suarniki; Dewi Setiawati; Akhmad Julian Saputra; Amilia Norjannah
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 19 No 1 (2026): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.19 No. 1, Maret 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

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Abstract

This study aims to analyse the influence of the marketing mix (7Ps) on customer loyalty and its impact on the profitability of Sahabat Laundry Banjarmasin. The service marketing mix, comprising product, price, place, promotion, people, process and physical evidence, plays a key role in creating value and customer experiences that ultimately foster loyalty. This study employs a mixed-methods approach, with a quantitative stage involving a questionnaire administered to 100 respondents and multiple linear regression analysis, and a qualitative stage involving the interpretation of the regression results in relation to monthly turnover data. The results indicate that, taken together, the marketing mix has a significant effect on customer loyalty; however, when analysed individually, only promotion, process and tangible evidence were found to be significant. Furthermore, customer loyalty contributes to profitability through increased transaction frequency, revenue stability, reduced customer acquisition costs, and the effectiveness of word-of-mouth. With a monthly turnover of Rp25–28 million, strengthening loyalty-based strategies is key to improving profit margins. This study confirms that customer loyalty is a strategic asset that must be built through the optimisation of marketing mix elements to support long-term profitability.
Co-Authors Amilia Norjannah Andi Iswoyo Dewi Setiawati Dewi Setiawati Khairunnisa Khairunnisa Nanang Setiawan Ni Nyoman Suarniki Rika Sylvia Soedjatmiko Soedjatmiko