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All Journal ESA The Eastasouth Management and Business
Siti Ifa Nurjannah
Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Millenial Purchasing Trends in Islamic Fashion : A Comparative Analysis of Malaysia and Indonesia Siti Ifa Nurjannah; Nikmatul Masruroh; Hersa Farida Qoriani
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.788

Abstract

The growth of the islamic fashion industry in Southeast Asia, Particulary in Malaysia and Indonesia, reveals unique consumption dynamics among Muslim millenial. The rise of social media has accelerated the transformation of islamic fashion, blending eligious values with popular culture and digital aesthetics. This study aims to: (1) analyze differences in style preferences of Muslim millennials in Malaysia and Indonesia; (2) identify representations of Islamic values in fashion-related social media content; and (3) examine the use of different social media platforms as spaces for expressing and consuming Islamic fashion. Employing a library research approach with Thematic Content Analysis (TCA), data were collected from 20 social media posts each from TikTok and Instagram in both countries. Using Habermas’ critical analysis, the findings show that Indonesian millennials favor casual and urban styles influenced by K-pop and streetwear, while Malaysian millennials prefer traditional-modern aesthetics such as tudung labuh and baju kurung. Islamic narratives in Indonesia are conveyed through religious captions, whereas in Malaysia they are expressed visually through modest and covered fashion. TikTok dominates in Indonesia, while Instagram prevails in Malaysia due to its curated visual appeal.
PERAN ORGANISASI ISLAM DALAM PENGEMBANGAN EKONOMI ISLAM DI INDONESIA Siti Ifa Nurjannah; Ratu Attak Angelia Hayya
ESA Vol 7 No 1 (2025): FEBRUARI
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v7i1.124

Abstract

This research explores the role of Islamic organizations in promoting the development of Islamic economics in Indonesia. The study focuses on key activities such as education on sharia principles, the establishment of Islamic financial institutions, waqf management, policy advocacy, and the promotion of halal economic awareness. It investigates how prominent organizations like Nahdlatul Ulama, Muhammadiyah, the National Sharia Council (DSN), and the National Amil Zakat Agency (BAZNAS) contribute to building an inclusive Islamic economic ecosystem. Using a qualitative approach through literature review and interviews with organizational representatives, the findings indicate that Islamic organizations play a critical role in enhancing Islamic financial literacy, providing sharia-compliant financial services, and supporting national policy efforts. However, challenges remain, particularly in expanding access to these services and increasing public engagement. This study highlights the significant impact of Islamic organizations on the growth of sharia economics in Indonesia
Co-Authors Nikmatul Masruroh Qoriani, Hersa Farida Ratu Attak Angelia Hayya