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All Journal IRSYADUNA: Jurnal Kemahasiswaan Jurnal Manajemen Pendidikan Islam
Mufarikha Binti Syarkun
Maahad Darul Falah Selangor, Malaysia
Religion Education Languange, Linguistic, Communication & Media

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Public Relations Management in Enhancing School Branding at Madrasah Tsanawiyah Jombang Sunardi Sunardi; Ramadan Sahendra; Muhammad Aman Ma’mun; Mufarikha Binti Syarkun
Irsyaduna: Jurnal Studi Kemahasiswaaan Vol. 5 No. 2 (2025): Agustus
Publisher : LP3M IAI Al Urwatul Wutsqo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/irsyaduna.v5i2.2439

Abstract

This study explores the role of public relations management in enhancing school branding at MTsN 6 Jombang, focusing on its supporting and inhibiting factors. The research findings indicate that effective public relations strategies, such as optimizing information dissemination, fostering strong relationships with stakeholders, and promoting the school’s achievements, have significantly contributed to strengthening the institution’s image. The supporting factors include the commitment of the school leadership, active collaboration among teachers and staff, and the utilization of digital platforms for promotion. Meanwhile, the inhibiting factors comprise limited resources, insufficient public awareness, and certain technical constraints in implementing promotional programs.The scientific contribution of this research lies in providing a conceptual and practical framework for implementing public relations management in the educational sector, particularly in enhancing school branding in madrasah environments. Additionally, this study enriches the literature on educational management by presenting an integrated model that combines promotional strategies with community engagement. However, this research has limitations, such as its focus on a single institution, which may affect the generalizability of the findings. Future studies are recommended to involve multiple schools or madrasahs with different characteristics to obtain more comprehensive and comparative results. Broader exploration could also examine the long-term impact of public relations management on school competitiveness and sustainability.
Collaborative Management Model for Bullying Prevention in Islamic Boarding Schools: A Multi-Stakeholder Approach Mar'atul Azizah; Moch. Sya’roni Hasan; Mufarikha Binti Syarkun
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol. 10 No. 3 (2025): Transformative Islamic education management
Publisher : Prodi Manajemen Pendidikan Islam Universitas KH Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndhq.v10i3.246

Abstract

Bullying in Islamic boarding schools (pesantren) presents unique challenges requiring culturally appropriate intervention strategies. This study examines the effectiveness of a collaborative management model involving kyais (Islamic scholars), ustadz (teachers), and administrators in bullying prevention at Pondok Pesantren Kalimasada Jombang, Indonesia. A qualitative case study was conducted over six months using purposive and snowball sampling. Data were collected from fifteen informants through in-depth interviews, participant observation, and document analysis. Data analysis employed Miles and Huberman's interactive model with triangulation. The collaborative management model demonstrated significant effectiveness through three integrated approaches: spiritual leadership by kyais, focusing on Islamic character building, operational implementation by ustadz through counseling and monitoring, and administrative coordination through policy development. The integration of restorative justice principles with Islamic values proved particularly effective in preventing bullying recurrence. Study limitations include a single-case design limiting generalizability and a six-month timeframe constraining long-term assessment. Practically, this model provides a replicable framework for Islamic educational institutions, offering specific role distribution guidelines while maintaining Islamic educational values. This Islamic-based collaborative approach offers a culturally appropriate alternative to conventional anti-bullying strategies.
Co-Authors Mar'atul Azizah Moch. Sya’roni Hasan Muhammad Aman Ma’mun Ramadan Sahendra Sunardi Sunardi