Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Performance : Jurnal Bisnis dan Akuntansi Journal of Innovative and Creativity
Nur Aini Dian Novita
Universitas Sunan Giri Surabaya
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Harga Terhadap Loyalitas Pelanggan Coffee Shop Nur Aini Dian Novita; Feri Dwi Mulyanto; M. Iqbal Rizqullah; Indah Mufidah Indah Mufidah; Didit Darmawan
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.878

Abstract

Penelitian ini merupakan kajian pustaka yang bertujuan untuk meneliti dampak biaya terhadap loyalitas konsumen di kafe-kafe di Indonesia. Dalam lingkungan persaingan yang semakin ketat di industri gastronomi, kebijakan harga yang memadai sangat penting untuk loyalitas pelanggan. Penelitian ini menggunakan teknik kajian pustaka dengan meneliti berbagai jurnal yang relevan dan karya-karya sebelumnya. Hasil penelitian menunjukkan bahwa biaya memegang peranan penting dalam loyalitas pelanggan kedai kopi, baik secara langsung maupun melalui variabel perantara seperti kepuasan pelanggan. Penerapan kebijakan harga yang kompetitif, berdasarkan kualitas dan kredibilitas produk, membantu meningkatkan jumlah pelanggan dan meningkatkan efisiensi penawaran. Model ini memudahkan perumusan strategi pengembangan yang efektif untuk menjamin keberlanjutan dan loyalitas pelanggan.
THE DYNAMICS OF PRODUCT VARIANTS IN SUSTAINING BRAND IDENTITY AND EMOTIONAL RELATIONSHIPS Didit Darmawan; Nur Aini Dian Novita
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 16 No 1 (2026): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v16i1.5013

Abstract

This study conducts a literature review on the role of product variant exploration in maintaining brand relevance. It addresses two main issues: the tension between innovation and brand identity purity, and the challenge of building emotional bonds amidst changing consumer behavior. The analysis is structured into two parts. First, it examines how product variants influence consumer perception of brand identity clarity, finding that alignment with core values reinforces identity while excessive divergence risks dilution. Second, it explores how variants foster relevant emotional connections by enabling personal expression, becoming part of consumer rituals, and accumulating shared memories. The study concludes that effective variant management requires a strategic balance between exploration and identity preservation. Product variants are not merely tools for market expansion but critical instruments for sustaining a dynamic and meaningful dialogue between the brand and its consumers. Theoretical implications suggest expanding brand equity frameworks to include dynamic meaning-making, while practical implications emphasize disciplined portfolio evaluation and the importance of involving loyal consumers in the innovation process.
Co-Authors Didit Darmawan Feri Dwi Mulyanto Indah Mufidah Indah Mufidah M. Iqbal Rizqullah