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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Innovative and Creativity
Musahwi Musahwi
Universitas Islam Negeri Siber Syekh Nurjati Cirebon
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Adaptasi Perusahaan Media Konvensional ke Era Digital: Studi Pada Radar Cirebon Ujang Suryadi; Musahwi Musahwi; Nurlalili Khikmawati; Naila Farah
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1015

Abstract

The development of digital technology has encouraged mass media, especially print media, to transform in order to maintain its existence. This research aims to understand the adaptation process of Radar Cirebon Public Daily from print media to digital platform in facing the pressure of information disruption and changes in consumer behavior. Using a qualitative method with a case study approach, data was collected through in-depth interviews and content analysis on the Radar Cirebon digital platform. Everett Rogers' Diffusion of Innovation Theory was used to analyze the stages of innovation adoption as well as innovation characteristics that influenced the transformation process. The results showed that Radar Cirebon's adaptation took place gradually through five phases: knowledge, persuasion, decision, implementation, and reinforcement. In addition, this transformation involved changes in editorial work structure, organizational strategy, HR capacity building, and internal challenges in the form of cultural resistance.However, findings in the field also show a tendency for editors to produce processed content from online sources without direct coverage, raising critical questions regarding the loss of the essence of journalistic work and the shift in the role of editors to become mere SEO content producers. This research confirms that digital transformation requires not only technical adaptation, but also restructuring of work culture, professionalism values, and content innovation based on the needs of today's digital audience.
PEMBERDAYAAN SOSIAL MELALUI PROGRAM PELATIHAN KETERAMPILAN BAGI MASYARAKAT RENTAN DESIL 1-5 DI KOTA TANGERANG Nazwa Latifah Darmawan; Musahwi Musahwi
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 13, No 7 (2026): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v13i7.2026.1650-1657

Abstract

Penelitian ini bertujuan untuk menganalisis pelaksanaan program pemberdayaan sosial melalui pelatihan keterampilan bagi masyarakat rentan desil 1-5 di Kota Tangerang yang diselenggarakan oleh Dinas Sosial. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui wawancara dan observasi lapangan terhadap pelaksanaan program serta masyarakat penerima manfaat di Dinas Sosial Kota Tangerang. Hasil penelitian menemukan bahwa program pelatihan keterampilan seperti cukur rambut, tata boga, dan pijat mampu meningkatkan kapasitas ekonomi dan sosial, kemampuan teknis, kepercayaan diri peserta untuk memulai usaha mandiri ataupun mencari peluang pekerjaan. Program dilaksanakan melalui tahapan pendaftaran berbasis Data Tunggal Sosial dan Ekonomi Nasional DTSEN (desil 1-5), wawancara seleksi calon peserta, serta pelatihan teori dan praktik. Namun di sisi lain, pelaksanaan program masih menghadapi kendala, seperti peserta yang membatalkan secara mendadak keikutsertaan pelatihan dan belum optimalnya keberlanjutan usaha peserta setelah pelatihan selesai. Penelitian ini menyimpulkan bahwa program pemberdayaan sosial berbasis pelatihan keterampilan memiliki peran penting untuk meningkatkan kesejahteraan sosial dan ekonomi bagi masyarakat desil 1-5 di Kota Tangerang, akan tetapi perlu dioptimalkan pendampingan lanjutan agar manfaat program dapat berkelanjutan.
Co-Authors Naila Farah Nazwa Latifah Darmawan Nurlalili Khikmawati Ujang Suryadi