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All Journal IKRA-ITH EKONOMIKA eCo-Buss Journal of Innovative and Creativity
Ismail Keri
Institut Agama Islam Negeri (IAIN) Bone
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Kualitas Produk Dan Layanan Terhadap Kepuasan Konsumen (Studi kasus pada Café Sore di Kabupaten Bone) Ahmad Rifqi; Ismail Keri; Muh. Arafah
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1359

Abstract

This study aims to determine the effect of product quality and service on consumer satisfaction at Café Sore in Bone Regency (1). This study uses a quantitative approach with a survey method to 100 respondents. The data analysis technique uses multiple linear regression through the help of SPSS software (2). The results of the study indicate that product quality (X1) has a significant effect on consumer satisfaction with a significance value of 0.011 <0.05 (3). Service (X2) also has a significant effect with a significance value of 0.000 <0.05. The F test shows that both independent variables simultaneously affect consumer satisfaction (Y) with a significance of 0.000 and F count 79.872> F table 3.09 (4). In conclusion, both product quality and service partially and simultaneously have a significant effect on the level of consumer satisfaction (5)..
Literasi Akuntansi Syariah dalam Pengembangan Minat Berkarir pada Lembaga Keuangan Syariah (Studi pada Mahasiswa Akuntansi Syariah IAIN Bone) Nanda Nanda; Ismail Keri; Jumriani Jumriani
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2663

Abstract

Penelitian ini memiliki tujuan menganalisis dampak literasi akuntansi syariah terhadap ketertarikan mahasiswa Program Studi Akuntansi Syariah di IAIN Bone dalam memilih karir di lembaga keuangan syariah. Literasi akuntansi syariah diukur melalui tiga variabel independen, yaitu pemahaman terhadap prinsip-prinsip akuntansi syariah (X1), pengetahuan mengenai standar akuntansi syariah (X2), serta kesadaran akan pentingnya akuntansi syariah (X3). Penelitian ini menggunakan metode kuantitatif dengan teknik survei, dimana data dikumpulkan melalui penyebaran kuesioner kepada 40 responden. Selanjutnya, data tersebut dianalisis menggunakan regresi linier berganda dengan bantuan software SPSS versi 27. Hasil penelitian mengungkapkan bahwa secara parsial, ketiga variabel tersebut tidak memiliki pengaruh signifikan terhadap minat berkarir mahasiswa. Namun, secara simultan, ketiga variabel tersebut terbukti berpengaruh signifikan terhadap minat mahasiswa. Temuan ini menegaskan bahwa kompetensi teknis mahasiswa dalam memahami standar akuntansi syariah memegang peranan penting dalam membentuk niat karir di sektor keuangan syariah. Penelitian ini memberikan kontribusi teoretis dengan memperkuat Theory of Planned Behavior serta memberikan implikasi praktis bagi dunia pendidikan dan industri keuangan syariah dalam pengembangan sumber daya manusia yang berkualitas dan berintegritas.
STRATEGI PENGEMBANGAN KUE KERING LOKAL SEBAGAI UPAYA MENINGKATKAN EKONOMI KREATIF DI DESA GALUNG KECAMATAN ULAWENG Ananda Putri; Ismail Keri; Munawarah Munawarah
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.6916

Abstract

This study aims to analyze the development strategy of local dry cake products (nastar, putri salju, and rambutan cookies) as an effort to enhance the creative economy in Galung Village, Ulaweng District, Bone Regency. The objectives of this study include: (1) analyzing product innovation, (2) analyzing packaging innovation, and (3) analyzing the marketing strategy of local dry cake products. This study employs a qualitative approach with a descriptive research design. Data were collected through semi-structured interviews and documentation, while data analysis was conducted through data reduction, data presentation, analysis, and conclusion drawing. The results of the study indicate that: (1) product innovation is carried out through the development of product variations, flavor variants, the utilization of local raw materials, as well as improvements in product quality and appearance; (2) packaging innovation is carried out through the use of more attractive packaging, product labeling, and the inclusion of product information to increase consumer appeal and trust; and (3) marketing strategies are implemented through direct marketing, word-of-mouth promotion, and the utilization of social media to expand market reach. Therefore, product, packaging, and marketing innovations need to be continuously developed to enhance product competitiveness and strengthen the creative economy of the Galung Village community
Co-Authors Ahmad Rifqi Ananda Putri Jumriani Jumriani Muh. Arafah Munawarah Munawarah Nanda Nanda