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All Journal Medfarm: Jurnal Farmasi dan Kesehatan Journal of Innovative and Creativity
Putu Padmidewi Wijaya Kusuma
Universitas Bali Internasional
Chemistry Education Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Menggali Peran Distribusi dan Promosi dalam Menciptakan Pelanggan Setia: Studi Kasus pada PT Kongruen Medika Nasional Putu Padmidewi Wijaya Kusuma; Luh Gede Elvina Adi Saputri
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1549

Abstract

Current study aims to investigate the role of distribution channels and promotional activities in increasing customer satisfaction and creating customer loyalty. This study was conducted at PT Kongruen Medika Nasional targeting the population, namely all customers of PT Kongruen Medika Nasional as many as 268 outlet leaders. Through the simple random sampling method and sample calculation, 75 outlet leaders were obtained as respondents. Empirical data were collected through a 10-point Likert scale questionnaire and analyzed using the PLS-SEM approach. The study findings prove that customer satisfaction can be created through a good distribution system and properly implemented promotional activities. Furthermore, high loyalty can also be created through a good distribution system, good promotional activities, and high satisfaction. An interesting finding in this study is that customer satisfaction is proven to be able to act as a mediating construct between the relationship distribution to loyalty and the promotion of loyalty. This study is able to make a positive contribution to the literature and for PT Kongruen Medika Nasional in increasing customer loyalty and satisfaction through determining the right distribution channels and implementing good promotions.
Antibacterial Activity of Siam Weed Extract (Chromolaena odorata L.) Against Streptococcus mutans and Pseudomonas aeruginosa Bacteria I Putu Gede Adi Purwa Hita; Putu Padmidewi Wijaya Kusuma; Subhan Rullyansyah; Bagus Lanang Arinatha
MEDFARM: Jurnal Farmasi dan Kesehatan Vol 14 No 2 (2025): Medfarm: Jurnal Farmasi dan Kesehatan
Publisher : LPPM Akafarma Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48191/medfarm.v14i2.645

Abstract

Infectious diseases are one of the main health problems in developed and developing countries. The prevalence of nosocomial infections reaches 15.74% and dental caries infections reach 88.8% caused by Pseudomonas aeruginosa and Streptocuccus mutans bacteria. To overcome bacterial infections, people usually use antibiotics, however, the use of antibiotics that are not appropriate and appropriate to the indications can cause antibiotic resistance or Antimicrobial Resistance (AMR). Therefore, this study aims to test the effectiveness of siam weed leaf extract (Chromolaena odorata L.) in inhibiting the growth of bacteria that cause infections. Siam weed leaf extract was prepared using the maceration method with 96% ethanolic solvent accompanied by extract quality control and active compound content testing. Antibacterial activity testing was carried out using the disc diffusion method to see and measure the area of inhibition zone. The results founded that siam extract has good water content, total ash content and weed acid insoluble ash content, which are below 10%, 16.6% and 0.7%. The antibacterial activity test of siam weed leaf extract obtained an inhibition zone diameter of 15.1 mm in Streptococcus mutans bacteria and 18.2 mm in Pseudomonas aeruginosa. In addition, siam weed extract also qualitatively contains active secondary metabolite compounds such as alkaloids, flavonoids, saponins, steroids, phenols and tannins. This concluded that siam weed leaves extract of has a characteristics that meet the requirements, containing secondary metabolite compounds and has antibacterial activity against the growth of Pseudomonas aeruginosa and Streptococcus mutans bacteria.
Co-Authors Bagus Lanang Arinatha I Putu Gede Adi Purwa Hita Luh Gede Elvina Adi Saputri Subhan Rullyansyah