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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Balance : Jurnal Akuntansi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity
Fepi Leisthari
Politeknik Negeri Sriwijaya
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pengguna Jasa J&T Express Cabang Alamsyah Ratu prawiranegara Palembang Intan Liani; Mariskha Z; Fepi Leisthari; Titi Andriyani
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2750

Abstract

Penelitian ini dilakukan untuk mengetahui Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pengguna Jasa J&T Express Cabang Alamsyah Ratu Prawiranegara Palembang. Beberapa permasalahan yang dihadapi pada usaha ini seperti overload paket, keterbatasan armada dan penundaan di gudang yang menyebabkan keterlambatan pengiriman terutama untuk paket makanan yang memiliki daya penyimpanan yang terbatas. Akibatnya, sekitar 4 persen dari total paket mengalami kendala pengiriman yang memicu keluhan pelanggan meskipun telah dilakukan berbagai upaya untuk mengurangi dampaknya seperti melakukan komunikasi intensif dan edukasi terkait layanan. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan data primer yang didapatkan dari hasil wawancara dalam bentuk kuesioner. Kemudian data-data tersebut akan dilakukan dengan beberapa uji seperti uji validitas, ruji reliabilitas, dan uji regresi linear sederhana untuk dilakukan analisis secara statistik. Hasil analisis regresi linier sederhana membuktikan bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan pengguna jasa J&T Express Cabang Alamsyah Ratu Prawiranegara Palembang. Hal ini ditunjukkan oleh nilai signifikansi sebesar 0,001 yang lebih kecil dari 0,05, serta nilai koefisien determinasi (R Square) sebesar 0,577 dengan persentase 57,7 persen variasi kepuasan pelanggan dapat dijelaskan oleh kualitas pelayanan, sementara sisanya dipengaruhi oleh faktor lain di luar model. Berdasarkan uji-t dapat secara keseluruhan variabel indepeden yaitu kualitas pelayanan secara simultan berpengaruh signifikan terhadap kepuasan pelanggan pengguna jasa J&T Express Cabang Alamsyah Ratu Prawiranegara Palembang.
Perancangan Kearsipan Digital pada Sistem Administrasi Sekolah: Penelitian Viola Oktarina; Dwi Riana; Yesita Astarina; Fepi Leisthari; Ratri Anjani Safitri; Syifa Anabilla
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4980

Abstract

Well-organized archive management plays an important role in supporting the smooth running of administrative activities in a school environment. At SD Negeri 10 Talang Kelapa, the filing system for incoming and outgoing letters is still carried out manually, by recording them in an agenda book and storing the documents in binder folders. This method causes the archive retrieval process to take a considerable amount of time and poses a risk of document damage. To address this issue, this study aims to design an electronic archive storage system by utilizing Microsoft Access 2013 to improve the overall archive management. The study uses a system development approach through the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The system is designed to include user login features, input forms for incoming and outgoing letters, archive data search, and the creation of digital archive reports. The design results show that the developed system can assist the process of recording, storing, and retrieving archives more easily and quickly. With the implementation of this system, it is expected that administrative activities at SD Negeri 10 Talang Kelapa can run more smoothly and in an orderly manner. In addition, the system also provides support in maintaining the completeness and security of archived documents so they can be accessed again when needed.
Penerapan Community Based Tourism dalam Mendukung Pengembangan Pariwisata Berkelanjutan pada Wisata Kuliner Kampung Pempek Tanggo Rajo Cindo Palembang Fetty Maretha; Hidayah Aprini; Fepi Leisthari
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira, April
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1861

Abstract

Culinary tourism, an integral part of tourism, offers unique experiences that allow tourists to experience and understand regional culture through its traditional food and beverages. One culinary destination in Palembang with the potential to attract tourists is the Tanggo Rajo Cindo Palembang Pempek Village. This potential has not been optimally utilized due to low community involvement, particularly in digital marketing through social media platforms such as Facebook, Instagram, and TikTok, which offer limited content. The community service program aims to improve the knowledge and skills of business owners in promoting their products to increase sales. The method used is collaborative, integrative, and participatory, with direct partner involvement. The activity was carried out in the Pempek Village. Before the pandemic, there were nine businesses, but now only six remain. Limited social media capabilities have impacted sales. Results show an increase in followers and content viewers across various platforms. This increase is expected to help UMKM promote their products and encourage the implementation of Community-Based Tourism to support sustainable culinary tourism in Palembang.
Strategi Bisnis UMKM dalam Menghadapi Fenomena FOMO (Fear of Missing Out) di Pasar Online: Studi Fenomenologi pada Kota Jambi Logi Mulawarman; Silvy Dewi Anggraini; Purnama Purnama; Nindi Yulaikah; Fepi Leisthari
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 3 (2025): Desember 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i3.1258

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi bisnis yang diterapkan oleh Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Jambi dalam menghadapi fenomena Fear of Missing Out (FOMO) di pasar online. Penelitian ini menggunakan pendekatan kualitatif dengan perspektif fenomenologi untuk memahami pengalaman dan persepsi pelaku UMKM secara mendalam terkait dinamika perilaku konsumen yang dipengaruhi FOMO. Data dikumpulkan melalui wawancara mendalam dengan 10 pemilik atau pengelola UMKM, serta dokumentasi terkait aktivitas pemasaran dan promosi di platform digital. Analisis data dilakukan menggunakan metode analisis tematik dengan bantuan perangkat lunak NVivo, sehingga memungkinkan identifikasi pola, tema, dan strategi yang berkembang dalam praktik bisnis UMKM. Hasil penelitian menunjukkan beragam strategi adaptif yang diterapkan UMKM untuk memanfaatkan dan merespons perilaku konsumen FOMO, baik melalui inovasi produk, promosi terbatas, maupun interaksi intensif di media sosial. Temuan ini diharapkan memberikan kontribusi teoritis terhadap pemahaman akademis mengenai dinamika pemasaran digital bagi UMKM serta implikasi praktis dalam perencanaan strategi bisnis yang responsif terhadap perilaku konsumen modern.     This study aims to explore the business strategies adopted by Micro, Small, and Medium Enterprises (MSMEs) in Jambi City in responding to the phenomenon of Fear of Missing Out (FOMO) in the online marketplace. Employing a qualitative approach with a phenomenological perspective, this research seeks to deeply understand the experiences and perceptions of MSME actors regarding consumer behavior dynamics influenced by FOMO. Data were collected through in-depth interviews with ten MSME owners or managers, as well as documentation related to marketing and promotional activities on digital platforms. Data analysis was conducted using thematic analysis with the aid of NVivo software, allowing for the identification of patterns, themes, and emerging strategies within MSME business practices. The findings reveal a variety of adaptive strategies implemented by MSMEs to leverage and respond to FOMO-driven consumer behavior, including product innovation, limited-time promotions, and intensive interactions on social media. These results are expected to provide theoretical contribution to the academic understanding of digital marketing dynamics for MSMEs and offer practical implications for designing business strategies that are responsive to modern consumer behavior.
Co-Authors Dwi Riana Fetty - Maretha Hidayah Aprini Intan Liani Logi Mulawarman Mariskha Z Nindi Yulaikah Purnama Purnama Ratri Anjani Safitri Silvy Dewi Anggraini Syifa Anabilla Titi Andriyani Viola Oktarina Yesita Astarina