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All Journal Admisi dan Bisnis Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Pengabdian Masyarakat (ABDIRA)
Fetty - Maretha
Politeknik Negeri Sriwijaya
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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PENGARUH MOTIVASI, SUMBER DANA, TEKNOLOGI DAN AKSES INFORMASI, STRATEGI PASAR, SERTA ENTREPRENEUR SKILLTERHADAP PERKEMBANGAN UMKM PEREMPUAN DI KOTA PALEMBANG Lisnini - Lisnini; Fetty - Maretha; Yulia - Pebrianti; Rini - Rini
Admisi dan Bisnis Vol 19, No 3 (2018): OKTOBER 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v19i3.1396

Abstract

This research is aimed to test the effect of motivation, source of funds, tecnology and information access, market strategy, and entrepreneur skill on  the small and medium enterprises development. The research uses a data set consist of 325 small and medium women enterprises unit with 100 respondents.Regression analysis is used to compute the parameters. The results show that there are correlations between Motivation, source of funds,technology and information access, marketing strategy, and entrepreneur skill with enterprises development.Motivation has significant effect on the small and medium enterprises development. Source of funds, technology and information access, marketing strategy, and entrepreneur skill has no significant effect on the small and medium enterprises development.
PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN ORIENTASI PEMBELAJARAN TERHADAP KEUNGGULAN BERSAING DAN KINERJA USAHA (Studi Pada Usaha Kecil Pengolah Makanan di Kota Palembang) Rini Rini; Lisnini Lisnini; Fetty Maretha; Yulia Pebrianti
Jurnal Aplikasi Manajemen dan Bisnis Vol. 1 No. 1 (2020): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2020
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.3952876

Abstract

The relationship between entrepreneurial orientation, market orientation, learning orientation, competitive advantage and business performance especially food processing small businesses is interesting to study. Food processing small businesses in Palembang are the object of research with a sample of 179 people. Path analysis is used in this study to measure the amount of influence between variables. The findings of the study show that the entrepreneurial orientation variable has a significant effect on competitive advantage. Market orientation variable has no significant effect on competitive advantage. The learning orientation variable has a significant effect on competitive advantage. The competitive advantage variable has a significant effect on business performance. The results of this study can contribute to small businesses in improving business excellence and performance.
Pengaruh Return On Asset (ROA) Terhadap Nilai Perusahaan Subsektor Food and Beverage di Bursa Efek Indonesia Periode 2016-2018 Masayu Soraya Humairah; Fetty Maretha; Marieska Lupikawaty
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 5 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i5.3420

Abstract

This study aims to analyze the effect of Return On Assets (ROA) on Firm Value in the Indonesia Stock Exchange. Sampling in this study using purposive sampling method. This study uses secondary data in the form of annual reports obtained from the Indonesia Stock Exchange. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that partially Return on Assets (ROA) has a significant effect on Firm Value (PBV). The size of the Return on assets (ROA) can have an increasing effect on Firm Value, meaning that the higher the financial performance as measured by Return on Assets (ROA), the better the productivity of assets in obtaining net profit
Strategi Pengembangan Usaha pada Rumah Makan Talago Jaya Palembang menggunakan Analisis Bisnis Model Canvas (BMC) Nugraha Ikhwanul Muslimin; Hadi Jauhari; Fetty Maretha
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 3 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14949637

Abstract

Rumah makan Telago Jaya merupakan rumah makan yang memiliki ciri khas masakan Minang yang berlokasikan di Jl Bambang Utoyo, 5 Ilir, Kec. Ilir Tim. II, Kota Palembang, Sumatera Selatan 30111. Penulis memetakan 9 blok bisnis model canvas pada Rumah makan Telago Jaya dan masih terlihat bahwa rumah makan tersebut masih memasarkan produknya secara offline saja. Maka dari itu penulis membuatkan akun Instagram @telagojaya untuk membantu mengenalkan rumah makan Telago Jaya pada masyarakat sekitar dan meningkatkan penjualannya melalui aplikasi tersebut.
Penerapan Community Based Tourism dalam Mendukung Pengembangan Pariwisata Berkelanjutan pada Wisata Kuliner Kampung Pempek Tanggo Rajo Cindo Palembang Fetty Maretha; Hidayah Aprini; Fepi Leisthari
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1861

Abstract

Culinary tourism, an integral part of tourism, offers unique experiences that allow tourists to experience and understand regional culture through its traditional food and beverages. One culinary destination in Palembang with the potential to attract tourists is the Tanggo Rajo Cindo Palembang Pempek Village. This potential has not been optimally utilized due to low community involvement, particularly in digital marketing through social media platforms such as Facebook, Instagram, and TikTok, which offer limited content. The community service program aims to improve the knowledge and skills of business owners in promoting their products to increase sales. The method used is collaborative, integrative, and participatory, with direct partner involvement. The activity was carried out in the Pempek Village. Before the pandemic, there were nine businesses, but now only six remain. Limited social media capabilities have impacted sales. Results show an increase in followers and content viewers across various platforms. This increase is expected to help UMKM promote their products and encourage the implementation of Community-Based Tourism to support sustainable culinary tourism in Palembang.
Co-Authors Fepi Leisthari Hadi Jauhari Hidayah Aprini Lisnini Lisnini Marieska Lupikawaty Masayu Soraya Humairah Nugraha Ikhwanul Muslimin Rini - Rini Rini Rini Yulia - Pebrianti Yulia Pebrianti