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All Journal Admisi dan Bisnis Jurnal Aplikasi Manajemen dan Bisnis (JAMB)
Fetty - Maretha
Politeknik Negeri Sriwijaya
Economics, Econometrics & Finance

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PENGARUH MOTIVASI, SUMBER DANA, TEKNOLOGI DAN AKSES INFORMASI, STRATEGI PASAR, SERTA ENTREPRENEUR SKILLTERHADAP PERKEMBANGAN UMKM PEREMPUAN DI KOTA PALEMBANG Lisnini - Lisnini; Fetty - Maretha; Yulia - Pebrianti; Rini - Rini
Admisi dan Bisnis Vol 19, No 3 (2018): OKTOBER 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v19i3.1396

Abstract

This research is aimed to test the effect of motivation, source of funds, tecnology and information access, market strategy, and entrepreneur skill on  the small and medium enterprises development. The research uses a data set consist of 325 small and medium women enterprises unit with 100 respondents.Regression analysis is used to compute the parameters. The results show that there are correlations between Motivation, source of funds,technology and information access, marketing strategy, and entrepreneur skill with enterprises development.Motivation has significant effect on the small and medium enterprises development. Source of funds, technology and information access, marketing strategy, and entrepreneur skill has no significant effect on the small and medium enterprises development.
PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN ORIENTASI PEMBELAJARAN TERHADAP KEUNGGULAN BERSAING DAN KINERJA USAHA (Studi Pada Usaha Kecil Pengolah Makanan di Kota Palembang) Rini Rini; Lisnini Lisnini; Fetty Maretha; Yulia Pebrianti
Jurnal Aplikasi Manajemen dan Bisnis Vol. 1 No. 1 (2020): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2020
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.3952876

Abstract

The relationship between entrepreneurial orientation, market orientation, learning orientation, competitive advantage and business performance especially food processing small businesses is interesting to study. Food processing small businesses in Palembang are the object of research with a sample of 179 people. Path analysis is used in this study to measure the amount of influence between variables. The findings of the study show that the entrepreneurial orientation variable has a significant effect on competitive advantage. Market orientation variable has no significant effect on competitive advantage. The learning orientation variable has a significant effect on competitive advantage. The competitive advantage variable has a significant effect on business performance. The results of this study can contribute to small businesses in improving business excellence and performance.
Co-Authors Lisnini Lisnini Rini - Rini Rini Rini Yulia - Pebrianti Yulia Pebrianti