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All Journal Ultimacomm: Jurnal Ilmu Komunikasi Journal of Innovative and Creativity
Azizah Nur Aulia
Universitas Indonesia Mandiri
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Semiotika Mitologi Nyai Roro Kidul Dan Dewi Sri Pada Karya Kei Imazu Dalam Pameran The Sea Is Barely Wrinkled (Laut Nyaris Tak Beriak) Chairunisa Chairunisa; Azizah Nur Aulia; Yugo Dwi Prasetio
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3296

Abstract

Penelitian ini menganalisis representasi mitologi Nyai Roro Kidul dan Dewi Sri dalam karya-karya Kei Imazu yang dipamerkan dalam pameran The Sea Is Barely Wrinkled (Laut Nyaris Tak Beriak) melalui pendekatan semiotika. Tujuan penelitian adalah untuk mengungkap makna simbolik serta relasi antara mitos, budaya, dan identitas dalam karya Imazu yang terinspirasi oleh dua figur mitologis tersebut. Metode analisis menggunakan teori semiotika Charles Sanders Peirce, meliputi pemaknaan denotatif, konotatif, dan mitos, untuk meneliti bagaimana Imazu memaknai ulang mitos tradisional dalam konteks seni kontemporer. Hasil penelitian menunjukkan bahwa Imazu memadukan elemen visual tradisional dengan estetika modern, menghadirkan reinterpretasi atas mitos Nyai Roro Kidul dan Dewi Sri sebagai simbol kekuatan feminin, alam, dan spiritualitas. Karyanya tidak hanya merefleksikan narasi mitologis, tetapi juga mengkritik stereotip gender dan eksploitasi alam. Penelitian ini memberikan wawasan baru tentang bagaimana seniman kontemporer mengonstruksi mitos lama menjadi bahasa visual yang relevan dengan isu-isu masa kini.
Rhetorical Anomalies and Resistance to the Standard of Handsomeness in MS Glow Men Advertisement Diyana Elissa; Rustono Farady Marta; Maichel Chinmi; Engliana Engliana; Azizah Nur Aulia
ULTIMA Comm Vol 18 No 1 (2026): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v18i1.4772

Abstract

Media distort people's perceptions of reality and force them to display the standard of good looks is the foundation for the development of standards of good looks in men. This research aims to find out how the MS Glow for men ad version of Marshel Widianto X Babe Cabiita breaks the stigma of good looks standards in society and the media. Using the dramatism theory and Kenneth Burke's pentad analysis method. The results of this study indicate that the pentad element of attitude is a prominent element in the actions displayed in the MS Glow for Men advertisement version of Marshel Widianto and Babe Cabiita. This is the difference in attitude displayed between the front screen and the back screen of the main character's daily life, so it can be said that handsome is not only from a physical appearance but also from within, namely person's behavior and character are indicative of their moral standing. in society. In addition, the pentad element of agents and scenes is a prominent and influential element. Featuring non-model actors in facial care product advertisements and a comedian break the standard of handsomeness that already exists in society and the media.
Co-Authors Chairunisa Chairunisa Diyana Elissa Engliana, Engliana Maichel Chinmi Rustono Farady Marta Yugo Dwi Prasetio