Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Journal of Innovative and Creativity
Nadiatus Soleha
Universitas Trunojoyo Madura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Customer Review dan Rating Terhadap Keputusan Pembelian Online Pada Shopee Nadiatus Soleha; Triana Setiyarini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4770

Abstract

Penelitian ini menyelidiki pengaruh customer review dan rating terhadap keputusan pembelian konsumen, khususnya dalam konteks pembelian online. Metode kuantitatif dengan analisis regresi linear berganda digunakan, dengan sampel 68 mahasiswa Universitas Trunojoyo Madura. Hasilnya menunjukkan bahwa customer review dan rating memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Nilai adjusted R Square sebesar 0,855 menunjukkan bahwa 85% dari keputusan pembelian dapat dijelaskan oleh pengaruh kedua variabel tersebut. Temuan ini menggaris bawahi pentingnya bagi pelaku bisnis untuk memperhatikan customer review dan rating sebagai faktor kunci dalam strategi pemasaran mereka.
Analisis Perilaku Biaya pada UMKM Donat Legend di Kecamatan Burneh, Bangkalan Devi Pujiawati; Moch. Haris; Dinar Chintiya Dewi; Nadiatus Soleha; Ranggana Putra Pratama; M. Reza Adiyanto
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Januari : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1436

Abstract

This research aims to analyze the cost behavior of Donut Legend MSMEs in Burneh District, Bangkalan Regency, Madura. The main focus is the identification and separation of fixed and variable costs in the production process and their impact on operational efficiency and business profitability. This research uses an associative approach with a high-low point method to separate fixed and variable costs from total mixed costs. Primary data was obtained through interviews with business owners, while secondary data came from literature studies. The research results show that Donut Legend has fixed costs of IDR 46,646 per period and variable costs of IDR 259 per unit of activity. Research identifies that electricity costs are mixed costs. However, the data provided by the owner is broad and unstructured, which may affect the accuracy of the analysis. This research is limited to unstructured data and only uses the high-low point method, the results of which are not completely accurate because they only represent changes at two extreme points. It is recommended that MSME Donat Legend improve systematic cost recording and analysis. In addition, more in-depth and accurate analysis methods are needed to provide more comprehensive insight into the cost structure. Increasing financial literacy is also important to support more effective strategic decision making.
Co-Authors Devi Pujiawati Dinar Chintiya Dewi M. Reza Adiyanto Moch. Haris Ranggana Putra Pratama Triana Setiyarini