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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity
Intan Irawati
STIE Jayakusuma
Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peran Country Image dalam Membentuk Perceived Product Quality dan Dampaknya pada Purchase Intention Produk Pakan Kucing Intan Irawati
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5619

Abstract

This study examines the role of China’s country image in shaping perceived product quality and its impact on purchase intention for Kitchen Flavor, a Chinese-made cat food widely consumed in Jakarta. Using a quantitative approach, data were collected from 100 cat owners aged 17 years or older who had purchased Kitchen Flavor within the past three months. Measurement scales were adapted from Roth and Romeo’s (1992) country image dimensions and Konuk’s perceived quality indicators. Structural analysis using SEM-PLS reveals that innovativeness, prestige, and workmanship/quality significantly enhance perceived product quality, while design/diversity shows no significant effect. Perceived product quality robustly predicts purchase intention, indicating that consumers prioritize product safety, nutritional reliability, and manufacturing standards over visual attributes. Findings also show that positive user experiences and community reviews reduce negative stereotypes toward Chinese products. Overall, perceived quality acts as the key mechanism linking country image to consumer purchasing behavior.
Pengaruh Environmental Awareness, Green Trust, dan Perceived Price terhadap Green Purchase Intention Cat Litter Ramah Lingkungan pada Pemilik Kucing di Jakarta Intan Irawati Intan Irawati; Jana Sandra
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.11803

Abstract

This study aims to analyze the influence of environmental awareness, green trust, and perceived price on green purchase intention toward eco-friendly cat litter among cat owners in Jakarta, Indonesia. The increasing number of cat owners has contributed to the rising use of cat litter products, particularly bentonite litter, which is considered less environmentally friendly due to its non-biodegradable characteristics. Eco-friendly alternatives such as tofu litter and wood litter have emerged as sustainable solutions; however, their adoption remains relatively limited due to price and practicality considerations.This study employed a quantitative explanatory research design using primary data collected through questionnaires distributed to 180 respondents who own cats and use cat litter products in Jakarta. The sampling technique used was purposive sampling combined with snowball sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS).The results show that environmental awareness, green trust, and perceived price have positive and significant effects on green purchase intention toward eco-friendly cat litter. Among these variables, green trust was identified as the most dominant factor influencing consumers’ intention to purchase eco-friendly cat litter products. The findings indicate that consumers are more likely to purchase environmentally friendly cat litter when they are aware of environmental issues, trust the product’s green claims, and perceive the price as reasonable compared to the benefits offered.This study contributes to the development of green consumer behavior research in the pet care industry, particularly in the context of sustainable pet waste management in urban areas.
Peran Literasi Keuangan Dalam Penguatan Manajemen Pemasaran Sebagai Strategi Pemberdayaan Ekonomi Generasi Muda: Pengabdian Dwi Wahyono; Yulistina; Nurhanimah; Intan Irawati; Yusnindar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7081

Abstract

Generasi muda memiliki peran strategis dalam pembangunan ekonomi, namun masih menghadapi berbagai tantangan, terutama dalam pengelolaan keuangan dan manajemen pemasaran usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman literasi keuangan serta kemampuan manajemen pemasaran bagi generasi muda sebagai upaya pemberdayaan ekonomi. Metode yang digunakan meliputi penyuluhan, pelatihan, diskusi interaktif, dan pendampingan. Peserta kegiatan terdiri atas generasi muda yang memiliki minat berwirausaha. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pengelolaan keuangan, penyusunan anggaran, pencatatan keuangan sederhana, serta strategi pemasaran digital. Program ini memberikan dampak positif terhadap peningkatan kapasitas peserta dalam mengelola usaha secara lebih efektif dan berkelanjutan. Dengan demikian, literasi keuangan dan manajemen pemasaran menjadi faktor penting dalam mendukung kemandirian ekonomi generasi muda.
Co-Authors Dwi Wahyono Jana Sandra Nurhanimah Yulistina Yusnindar