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All Journal Journal of Innovative and Creativity Jurnal Insan Pengabdian Indonesia
Violeta Nirmala
Institut Teknologi Dan Bisnis Bina Sriwijaya Palembang
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Meningkatkan Kinerja UMKM Melalui Pelatihan Karyawan Berbasis Digital Dora Indah Triana; Efniar Efniar; Violeta Nirmala
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.5636

Abstract

Digital-based employee training can improve the performance of UMKM by equipping employees with the digital skills needed to increase productivity, efficiency and innovation. This training can help UMKM improve their ability to compete in the digital market and improve the quality of service to customers. This research aims to show how digital-based training can improve the performance of Micro, Small and Medium Enterprises (UMKM). The focus of the research is the impact of training UMKM employees in adopting digital technology, such as the use of HR software, e-learning platforms and accounting applications. The results of the research here are that digital-based training is proven to increase the efficiency and productivity of UMKM, UMKM can reach a wider market through digital marketing on social media and e-commerce platforms. The use of digital technology helps manage operations and finances more efficiently and the conclusion of this training is that increasing the competitiveness of UMKM in the digital era is very dependent on the availability of qualified human resource competencies, which can be achieved through digital-based training. Thus, digital-based employee training can be an effective solution to improve UMKM performance and increase competitiveness in the digital era.
Model Pendampingan UMKM Rumah Tangga Berbasis Ekonomi Kreatif dengan Keterlibatan Generasi Z untuk Mendorong UMKM Naik Kelas di Sumatera Selatan Januar Ida Wibowati; Yuli Alam; Fartina Destikarini; Violeta Nirmala; Dora Indah Triana; Efniar Efniar
Jurnal Insan Pengabdian Indonesia Vol. 4 No. 1 (2026): Maret : Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v4i1.724

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting regional economic growth; however, many household-based MSMEs continue to face challenges such as limited branding capabilities, inadequate digital marketing skills, lack of product innovation, and low levels of digital literacy. These constraints hinder their ability to grow and compete in the digital economy era. This Community Service Program (PKM) aimed to develop a creative economy-based mentoring model involving Generation Z to support the upgrading of household MSMEs in South Sumatra. The program employed a Participatory Action Research (PAR) approach with a collaborative and participatory method involving MSME owners and Generation Z as creative mentors. The activities consisted of needs assessment, creative economy training, digital marketing assistance, and evaluation through pre-test and post-test assessments. The results demonstrated significant improvements in participants’ knowledge and skills across several dimensions. The average score for understanding the creative economy increased from 52 to 85, branding and product packaging from 48 to 84, digital marketing from 50 to 88, and collaboration with Generation Z from 55 to 90. The involvement of Generation Z contributed positively to digital knowledge transfer, creative content development, marketplace optimization, and adaptation to market trends. The mentoring model successfully enhanced business capacity, strengthened brand identity, expanded digital market access, and improved MSMEs’ readiness to scale up. These findings indicate that intergenerational collaboration integrating creative economy principles and digital transformation can serve as an effective strategy to improve the competitiveness and sustainability of household MSMEs in South Sumatra.
Co-Authors Dora Indah Triana Efniar Efniar Fartina Destikarini Januar Ida Wibowati Yuli Alam