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Analisis Kapabilitas Dan Model Manajemen Sumber Daya Manusia, Manajemen Ekonomi Dan Bisnis Dalam Produksi Keripik Rumput Laut Di Palembang Irian Nasri; Januar Ida Wibowati; Nita Novianti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5635

Abstract

So that the Palembang City seaweed chips industry can develop sustainably, this research emphasizes the need for an integrated strategy to improve the quality of human resources. To improve community welfare, especially in coastal villages, this study focuses on Griya Sako Palembang, the main location for producing seaweed chips. This study investigates the dynamics of local seaweed chips cultivation with an emphasis on natural conditions utilizing case study methodology and descriptive qualitative methodology. To provide a complete picture of seaweed production, data was collected through observation, interviews and documentation. The study's conclusions highlight enabling factors such as effective collaboration and adequate equipment as well as barriers such as unpredictable weather, inadequate water, and fluctuating costs. Although their reach is still limited, training programs organized by local governments have the ability to improve technical skills. To overcome these obstacles and encourage productivity and long-term economic growth in the seaweed chips industry in Palembang, this study emphasizes the need for capacity development and technical training
EVALUATION OF WORKSHIP AND STRATEGICS OF RIGHTS IN THE MSMEs IN THE DIGITAL AGE M. Thoyyib; Januar Ida Wibowati; Martini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 11 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

In today’s digital age, solid financial performance and strategic adaptation are becoming crucial to the survival of micro, small and medium-sized enterprises (MSMEs). The study aims to evaluate MSMEs financial performance and identify improvement strategies that can be applied in order to adapt to the challenges of the times. Through financial ratio analysis, including liquidity, solvency, profitability, and activity, we measure the operational efficiency of MSMEs and identify areas that need improvement. The method of research carried out is the study of literature by searching for references that correspond to the context of the research to be studied. Research results show that MSMEs that implement digital tools, such as social media, e-commerce, and online accounting systems, show significant improvements in financial performance compared to MSMEs that have not yet integrated digital technology. It shows that the presence of technology is a driving factor in strengthening market positions and increasing operational efficiency.
Workshop Cara Cerdas Pemilihan Produk Suplemen Herbal dalam E-Commerce kepada Mahasiswa Prodi Farmasi STIKes Abdurahman Palembang Maiza Fikri; Hendra Prasetyo; Januar Ida Wibowati; Hendriansyah Hendriansyah; Faridatul Munawaroh; Nita Novianti
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 5 No. 1 (2026): Maret : Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v5i1.4223

Abstract

The phenomenon of increasing herbal supplement purchases through e-commerce platforms presents new challenges for pharmacy students in understanding product safety and legality within the digital space. As future healthcare professionals, students are required to possess the acuity to verify products to prevent health risks for the public. This Community Service Program (PKM) aims to improve students' pharmaceutical digital literacy through an interactive workshop on smart strategies for selecting safe and legal herbal supplement products. The implementation methods included lectures, focus group discussions, and case studies utilizing authentic learning media such as product labels, BPOM permit verification, health claim analysis, and critical assessment of consumer reviews. The program's success was evaluated through pre-test and post-test instruments to quantitatively measure the improvement in participants' knowledge. The results indicated a significant increase in understanding by 33%, particularly in the ability to identify legal products, analyze claim accuracy, and optimize digital literacy features. In conclusion, this workshop has a positive and strategic impact on students' readiness to face digital pharmacy challenges in the Industry 4.0 era, while simultaneously preparing them to serve as education agents for the wider community.
Model Pendampingan UMKM Rumah Tangga Berbasis Ekonomi Kreatif dengan Keterlibatan Generasi Z untuk Mendorong UMKM Naik Kelas di Sumatera Selatan Januar Ida Wibowati; Yuli Alam; Fartina Destikarini; Violeta Nirmala; Dora Indah Triana; Efniar Efniar
Jurnal Insan Pengabdian Indonesia Vol. 4 No. 1 (2026): Maret : Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v4i1.724

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting regional economic growth; however, many household-based MSMEs continue to face challenges such as limited branding capabilities, inadequate digital marketing skills, lack of product innovation, and low levels of digital literacy. These constraints hinder their ability to grow and compete in the digital economy era. This Community Service Program (PKM) aimed to develop a creative economy-based mentoring model involving Generation Z to support the upgrading of household MSMEs in South Sumatra. The program employed a Participatory Action Research (PAR) approach with a collaborative and participatory method involving MSME owners and Generation Z as creative mentors. The activities consisted of needs assessment, creative economy training, digital marketing assistance, and evaluation through pre-test and post-test assessments. The results demonstrated significant improvements in participants’ knowledge and skills across several dimensions. The average score for understanding the creative economy increased from 52 to 85, branding and product packaging from 48 to 84, digital marketing from 50 to 88, and collaboration with Generation Z from 55 to 90. The involvement of Generation Z contributed positively to digital knowledge transfer, creative content development, marketplace optimization, and adaptation to market trends. The mentoring model successfully enhanced business capacity, strengthened brand identity, expanded digital market access, and improved MSMEs’ readiness to scale up. These findings indicate that intergenerational collaboration integrating creative economy principles and digital transformation can serve as an effective strategy to improve the competitiveness and sustainability of household MSMEs in South Sumatra.