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All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Innovative and Creativity
Winda Wardhani
Univeritas Alwashliyah Medan
Humanities Education Energy Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Penumpang di PT. Kereta Api Indonesia (Persero) Divre I Sumatera Utara Abdul Qosim Harahap; Winda Wardhani; Safrul Daulay
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7416

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan fasilitas terhadap kepuasan penumpang pada PT. Kereta Api Indonesia (Persero) Divre I Sumatera Utara. Jenis penelitian yang digunakan adalah kuantitatif dengan metode survei, di mana data diperoleh melalui penyebaran kuesioner kepada 99 responden penumpang kereta api. Variabel independen dalam penelitian ini adalah kualitas pelayanan (X₁) dan fasilitas (X₂), sedangkan variabel dependennya adalah kepuasan penumpang (Y). Analisis data dilakukan dengan uji validitas, reliabilitas, uji asumsi klasik, serta regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara parsial, kualitas pelayanan tidak berpengaruh signifikan terhadap kepuasan penumpang (sig. = 0,307 > 0,05). Sebaliknya, fasilitas berpengaruh positif dan signifikan terhadap kepuasan penumpang (sig. = 0,007 < 0,05). Secara simultan, kedua variabel independen berpengaruh signifikan terhadap kepuasan penumpang dengan nilai F hitung = 5,636 dan sig. = 0,005. Nilai koefisien determinasi (Adjusted R²) sebesar 0,086, yang berarti variabel kualitas pelayanan dan fasilitas mampu menjelaskan 8,6% variasi kepuasan penumpang, sedangkan sisanya 91,4% dipengaruhi oleh faktor lain di luar penelitian ini..
TRAINING ON IMPLEMENTATION OF DIRECT SELLING MARKET USING QRIS DIGITAL PAYMENT FOR STRAWBERRY FARMERS AND SELLERS IN BERASTAGI, KARO REGENCY, SUMATERA NORTH Jihan Hidayah Putri; Dewi Sundari Tanjung; Suriana; Winda Wardhani; Rodi Syafrizal; Iqbal Fahri Tobing
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 2 (2026): July-October 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22234941

Abstract

Karo Regency, particularly Berastagi District, is one of the largest strawberry production centers in North Sumatra. To date, most strawberry farmers and sellers still rely on conventional sales systems through middlemen and cash transactions, resulting in relatively small profit margins and inefficient transaction processes. This community service activity aims to provide training on implementing a direct selling market (direct sales without intermediaries) combined with the use of the QRIS (Quick Response Code Indonesian Standard) digital payment system to strawberry farmers and sellers in Berastagi. The implementation method included a preliminary survey, focus group discussions (FGDs), theoretical and practical training, assistance with QRIS account registration, and an evaluation of the program's sustainability. The results showed that participants experienced an increased understanding of the concept of direct selling and the benefits of cashless payments, marked by the successful QRIS registration by most participants and increased buyer confidence, especially tourists, in cashless transactions at sales locations. This activity is expected to serve as a model for replication for other horticultural centers in efforts to digitize the rural economy.
Co-Authors Abdul Qosim Harahap Daulay, Safrul Putri, Jihan Hidayah Sundari Tanjung, Dewi Suriana Syafrizal, Rodi Tobing, Iqbal Fahri