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All Journal Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Hizbul Khootimah Az zaakiyyah
Universitas Mandiri
Religion Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Disrupsi Ekonomi Digital: Bagaimana AI Mengubah Pola Produksi, Konsumsi, dan Persaingan Usaha Abu Muna Almaududi Ausat; Yudiyanto Joko Purnomo; Hizbul Khootimah Az zaakiyyah
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Disrupsi ekonomi digital yang dipicu oleh perkembangan kecerdasan buatan (Artificial Intelligence/AI) telah membawa perubahan fundamental dalam struktur ekonomi modern, khususnya pada pola produksi, konsumsi, dan persaingan usaha. AI telah berkembang menjadi faktor strategis yang membentuk model bisnis, perilaku konsumen, serta dinamika pasar digital. Penelitian ini bertujuan untuk menganalisis secara komprehensif bagaimana AI mendorong disrupsi ekonomi digital serta implikasinya terhadap pelaku usaha dan pembuat kebijakan. Metode penelitian yang digunakan adalah tinjauan pustaka dengan pendekatan kualitatif dan analisis deskriptif. Data diperoleh dari Google Scholar dan website kredibel tertentu pada rentang publikasi 2012–2025. Dari 50 artikel awal yang teridentifikasi, dilakukan seleksi ketat berdasarkan kriteria inklusi dan eksklusi sehingga diperoleh 38 artikel yang dianalisis secara mendalam. Hasil penelitian menunjukkan bahwa AI mengubah pola produksi melalui otomatisasi dan pengambilan keputusan berbasis data, merevolusi pola konsumsi melalui personalisasi dan algoritma rekomendasi, serta mengintensifkan persaingan usaha melalui dominasi platform digital dan dinamika winner-takes-all. Meskipun AI menciptakan peluang efisiensi dan inovasi, penelitian ini juga mengidentifikasi tantangan berupa ketimpangan persaingan, risiko etika, dan ketergantungan pada algoritma. Oleh karena itu, diperlukan strategi adaptif dan kebijakan regulatif yang seimbang untuk memastikan pemanfaatan AI yang berkelanjutan dan inklusif dalam ekonomi digital.
Community Service and MSME Strengthening Based on Green Economy, Business Digitalization, and Financial Literacy in Supporting Sustainable Poverty Alleviation Sutrisno; Hizbul Khootimah Az Zaakiyyah; Desi Kristanti
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 3 No 2 (2026): May 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v3i2.335

Abstract

This study aims to analyze and enrich the literature related to community service in strengthening Micro, Small, and Medium Enterprises (MSMEs) based on the green economy, business digitalization, and financial literacy in supporting sustainable poverty alleviation. The study employs a qualitative approach using a literature review method analyzed descriptively. Data were collected from Google Scholar and various credible websites within the period 1977–2026. Out of 50 identified articles, a rigorous selection process based on relevance, quality, and scientific contribution resulted in 40 articles for further analysis. The findings indicate that community service plays a strategic role in enhancing MSME capacity through an integrated approach combining digitalization, financial literacy, and green economy practices. The integration of these three aspects has been proven to improve business efficiency, the quality of financial decision-making, and environmental sustainability. However, several challenges remain, including low digital literacy, limited access to financing, and insufficient continuous mentoring. Therefore, an integrative, contextual, and sustainable community service model supported by multi-stakeholder collaboration is needed. This study is expected to provide both theoretical and practical contributions to the development of more effective and sustainable MSME empowerment programs.
Mobilizing MSMEs Toward a Sustainable Economy: The Role of Community Service from the Perspectives of Green Economy and Entrepreneurial Innovation Sutrisno; Dwi Prastiyo Hadi; Hizbul Khootimah Az Zaakiyyah
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 3 No 1 (2026): January 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v3i1.323

Abstract

The transformation toward a sustainable economy requires the active involvement of MSMEs as key actors in local economic development. However, limitations in internal capacity, low levels of environmental literacy, and a lack of entrepreneurial innovation remain major challenges in encouraging MSMEs to adopt sustainability principles. This study aims to expand and enrich scientific references related to community service and its role in mobilizing MSMEs toward a sustainable economy through the perspectives of the green economy and entrepreneurial innovation. The research method employed is a literature review with a qualitative approach and descriptive analysis. Data were obtained from Google Scholar and selected credible websites published between 2019 and 2026. From an initial identification of 50 articles, a rigorous selection process resulted in 32 relevant articles for analysis. The findings indicate that community service plays a strategic role as an instrument of empowerment, knowledge transfer, and innovation catalyst that encourages MSMEs to adopt environmentally friendly practices and sustainable business models. This study emphasizes that the integration of community service with green economy principles and entrepreneurial innovation can strengthen MSME competitiveness while supporting the achievement of sustainable development goals.
Co-Authors desi kristanti, desi Dwi Prastiyo Hadi, Dwi Prastiyo G. Gunawan Sutrisno Sutrisno Yudiyanto Joko Purnomo