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All Journal Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) IRA Jurnal Pengabdian Kepada Masyarakat Journal of Innovative and Creativity
Surya Sevi Wijayanna Lumban Tobing
Universitas Satya Terra Bhinneka
Computer Science & IT Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Other

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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Agribisnis UMKM Surya Sevi Wijayanna Lumban Tobing; Zainal Zainal
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Consumer purchase decisions are a critical factor in the sustainability of agribusiness micro, small, and medium enterprises (MSMEs), particularly in rural areas. This study aims to analyze the effect of X1 and X2 on purchase decisions of agribusiness MSME products in Tanjung Anom Village, Pancur Batu District, Deli Serdang Regency. This research employed a quantitative approach using a survey method. Data were collected from 300 respondents selected through purposive sampling. The research instrument was a questionnaire measured on a five-point Likert scale, and the data were analyzed using multiple linear regression. The results indicate that X1 and X2 simultaneously have a significant effect on purchase decisions, with significance values below 0.05. Partially, both X1 and X2 have positive and significant effects on purchase decisions, with X1 identified as the most dominant variable. The Adjusted R Square value of 0.578 indicates that 57.8% of the variance in purchase decisions can be explained by X1 and X2, while the remaining variance is influenced by other factors outside the model. These findings suggest that strengthening integrated marketing strategies that emphasize both core and supporting factors is essential to enhance consumer purchase decisions. This study is expected to contribute practical insights for developing more effective marketing strategies for agribusiness MSMEs, particularly in rural contexts.
Pemberdayaan Kelompok Tani melalui Pelatihan Vermikompos untuk Mendukung Pertanian Berkelanjutan di Desa Tumpatan Nibung Surya Sevi Wijayanna Lumban Tobing; Munawarah; Nurhayati
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 5 No 1 (2026): Juli 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v5i1.1192

Abstract

Desa Tumpatan Nibung merupakan wilayah agraris yang menghadapi permasalahan limbah jerami padi dan kotoran sapi yang belum dimanfaatkan secara optimal, serta tingginya ketergantungan petani terhadap pupuk kimia. Kegiatan pengabdian ini bertujuan memberdayakan Kelompok Tani Ternak Sapindo melalui pelatihan vermikompos untuk mendukung pertanian berkelanjutan. Metode yang digunakan meliputi sosialisasi, pelatihan, praktik langsung, pendampingan, dan evaluasi terhadap peserta yang terdiri atas petani dan masyarakat desa. Evaluasi dilakukan secara deskriptif melalui observasi, wawancara, dokumentasi, dan pengukuran tingkat kemampuan peserta sebelum dan sesudah kegiatan. Hasil menunjukkan adanya peningkatan pada seluruh aspek yang diukur, yaitu pengetahuan dari 46,4% menjadi 97,4%, keterampilan dari 65,8% menjadi 93,8%, sikap dan sosial dari 81,6% menjadi 95,0%, ekonomi dari 78,8% menjadi 92,4%, serta keberlanjutan dari 79,2% menjadi 94,0%. Pelatihan vermikompos terbukti efektif meningkatkan kapasitas masyarakat dalam memanfaatkan limbah organik menjadi pupuk bernilai guna serta berpotensi menekan biaya produksi usahatani.
Pelatihan Pembuatan Sabun Cuci Piring Sebagai Upaya Peningkatan Keterampilan Anak Panti Asuhan Putera Muhammadiyah Kota Medan Suherman Suherman; Surya Sevi Wijayanna Lumban Tobing; Muharnif Muharnif; Adinda Juwita Nasution; Ilmi Ilmi
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 3 No 3 (2025): Desember
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v3i3.370

Abstract

Training in making dish soap is a community service activity that aims to improve children's skills. This activity was carried out at the Muhammadiyah Putra Orphanage, Medan City, with the target of adolescent foster children. The methods used include counseling, direct practice in making dish soap, and discussion and evaluation of the results of the activities. The training materials include introductions to raw materials, the mixing process, and packaging techniques. The results of the activity showed that participants were able to understand and independently practice the process of making dish soap. In addition, participants gained basic knowledge of business opportunities in the household product industry. This activity has a positive impact on life skills and on fostering entrepreneurial motivation among foster children. Training in making dish soap is expected to be a sustainable skill provision and has the potential to be developed as an independent business in the orphanage environment.
Co-Authors Adinda Juwita Nasution Ilmi Ilmi Muharnif M Munawarah Nurhayati Suherman . Zainal, Zainal