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All Journal EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Alief Sofyan Lanang
Sekolah Tinggi Ilmu Ekonomi Bima
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengembangan Kedai Kopinggir dengan Mengoptimalkan Promosi Melalui Media Digital Ita Purnama; Syrilus Alexander Alvaro Roja; Alief Sofyan Lanang
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yh68pp23

Abstract

Digital transformation has significantly changed the culinary business landscape, especially for small businesses such as coffee shops. This study aims to develop a digital promotion strategy for Kedai Kopinggir, located in Bima City. The research uses a descriptive qualitative approach with data collection techniques including observation, interviews, documentation, and literature review. The findings reveal that although Kedai Kopinggir has utilized social media platforms such as Instagram and TikTok, its promotional content is still not optimal in terms of introducing its products in detail and reaching a broader audience. Based on the SWOT analysis, recommended strategies include creating a regular content calendar, using language that suits the target market, maximizing social media features, and collaborating with local influencers. With a focused strategy, digitalization is expected to enhance brand awareness and increase the competitiveness of Kedai Kopinggir in the local coffee shop market.
Analisis Pertumbuhan Asset, Earning Volatility, Dan Debt To Equity Rasio Terhadap Volatilitas Harga Saham Pada Sub Sektor Otomotif Dan Komponen Alief Sofyan Lanang; Alwi Alwi; Hanifah Muthiah
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 1 No. 02 (2025): EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of asset growth, earning volatility, and debt to equity ratio (DER) on stock price volatility in automotive and component sub-sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. The method used is an associative quantitative approach using secondary data from five selected companies through purposive sampling techniques based on data availability and consistency of financial reporting. Data analysis was carried out using classical assumption tests and multiple linear regression. The results show that partially, asset growth and earning volatility do not have a significant effect on stock price volatility, while DER has a significant positive effect. Simultaneously, these three variables have a significant effect on stock price volatility. These findings imply that a company's funding structure, particularly debt levels, plays an important role in stock price fluctuations and needs to be an investor concern in investment decision-making.
Co-Authors Alwi Alwi Hanifah Muthiah Ita Purnama Syrilus Alexander Alvaro Roja