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All Journal Ahlussunnah: Journal of Islamic Education Jurnal Pemikiran dan Pendidikan Islam
Denny Rusman
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi, Indonesia
Religion Humanities Education Environmental Science Other

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PAI Berbasis Nilai: Membangun Branding Reputasi Lembaga Pendidikan yang Autentik dan Berkelanjutan Denny Rusman; Supratman Zakir
Al-Afkar: Jurnal Pemikiran dan Pendidikan Islam Vol 1 No 3 (2025): Al-Afkar: Jurnal Pemikiran dan Pendidikan Islam
Publisher : PT. AKSARA AKADEMIA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0111/afkar.v1i3.97

Abstract

Penelitian ini bertujuan untuk menganalisis peran Pendidikan Agama Islam (PAI) berbasis nilai dalam membangun branding reputasi lembaga pendidikan yang autentik dan berkelanjutan. Latar belakang penelitian berangkat dari semakin meningkatnya kebutuhan lembaga pendidikan untuk menghadirkan identitas yang kuat, kredibel, dan relevan dengan perkembangan zaman, terutama di era kompetisi pendidikan yang menuntut integritas serta nilai moral sebagai pembeda utama. Penelitian ini menggunakan metode deskriptif kualitatif dengan mengumpulkan data melalui observasi, wawancara, dan dokumentasi untuk memahami penerapan nilai-nilai keislaman dalam praktik kelembagaan dan persepsi publik. Hasil penelitian menunjukkan bahwa nilai-nilai seperti amanah, keteladanan, dan tanggung jawab menjadi faktor dominan yang membentuk reputasi lembaga, bahkan lebih kuat daripada strategi branding konvensional. PAI berbasis nilai terbukti mampu memperkuat identitas lembaga sekaligus menciptakan kepercayaan berkelanjutan dari masyarakat.
Islamic Education Teachers' Strategies for Fostering Tolerance and Ukhuwwah Islamiyyah Yan Fahmi Zuher; Suci Rahma Yuni; Denny Rusman; Muh Fauzi; Iswantir M
Ahlussunnah: Journal of Islamic Education Vol. 5 No. 1 (2026): April
Publisher : STIT Ahlussunnah Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58485/jie.v5i1.638

Abstract

This study examines the strategies employed by Islamic Religious Education teachers to foster tolerance and ukhuwwah Islamiyyah (Islamic brotherhood) in school settings. The study is motivated by the growing need to strengthen harmonious social relations and mutual respect among students in increasingly diverse educational environments. Using a qualitative library research design with a content analysis approach, data were collected from scholarly journals, books, conference proceedings, and other relevant academic sources. The analysis involved data reduction, categorization, interpretation, and conclusion drawing. The findings reveal that Islamic Religious Education teachers can promote tolerance and Islamic brotherhood through exemplary behavior, habituation of respectful interactions, collaborative learning activities, moral guidance, multicultural educational practices, and the integration of Islamic values derived from the Quran, Hadith, and exemplary narratives. The literature also highlights the importance of cultivating compassion, cooperation, deliberation, and social responsibility within the school community. These strategies contribute to the development of students' social and moral character, enabling them to respect diversity and maintain harmonious relationships. This study underscores the strategic role of Islamic Religious Education in fostering inclusive and value-based educational environments grounded in the principles of rahmatan lil alamin.
Co-Authors Iswantir M Muh Fauzi Suci Rahma Yuni Yan Fahmi Zuher Zakir, Supratman