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David R.E Selan
Universitas Persatuan Guru 1945 NTT
Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN LIPSTIK HANASUI DI ARABELLE TDM 2 KOTA KUPANG Yuliana Sarlince Malo; David R.E Selan; Kretisana Jagi
Jurnal Administrasi Terapan Vol. 4 No. 2 (2025): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i2.3663

Abstract

This study aims to determine the influence of price and brand on Hanasui lipstick purchasing decisions at Arabelle TDM 2 in Kupang City. The research uses a quantitative approach with an associative research design. The sample consists of 100 respondents selected through purposive sampling, meeting the criteria of consumers who have purchased Hanasui lipstick at Arabelle TDM 2. Data were collected using a Likert-scale questionnaire and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²).The results indicate that price has a significant effect on purchasing decisions. Brand also has a considerable influence and is the most dominant variable affecting the decision to acquire HanaSu lipstick. Simultaneously, price and brand significantly influence purchasing decisions, with a coefficient of determination (R²) of 0,512. This means that 51.2% of the purchasing decision is influenced by price and brand, while the remaining 48.8% is influenced by other factors not examined in this study.It can be concluded that the combination of affordable pricing and strong brand image is the primary factor influencing consumers’ decisions to purchase Hanasui lipstick at Arabelle TDM 2 in Kupang City. These findings are expected to provide valuable input for the store and producers in improving their marketing strategies.Keywords: Price, Brand, Purchasing Decision, Hanasui, Cosmetics.  
ANALISIS PENGARUH KUALITAS SPARE PART TERHADAP KEPERCAYAAN KONSUMEN PADA PT BOSOWA BERLIAN MOTOR KOTA KUPANG Rey Rivalda Rodjo Wadu; David R.E Selan; Marselinda Hege
Jurnal Administrasi Terapan Vol. 5 No. 2 (2026): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i2.3921

Abstract

This study aims to analyze the effect of spare part quality on consumer trust at PT Bosowa Berlian Motor Kupang. The research was motivated by the increasing importance of consumer trust in the automotive industry, especially in the provision of high-quality spare parts by authorized dealers. Consumer trust is considered a strategic factor that can influence purchasing decisions and long-term relationships between companies and customers. The study focused on the relationship between spare part quality as the independent variable and consumer trust as the dependent variable. This research employed a quantitative approach using a simple linear regression analysis method. Data were collected through questionnaires distributed to consumers of PT Bosowa Berlian Motor Kupang. The population consisted of customers who had purchased vehicles and spare parts within the last six months, with a sample of 71 respondents selected using purposive sampling. The variables were measured using a Likert scale consisting of indicators related to product quality, durability, product superiority, warranty, and consumer trust. The results showed that the quality of spare parts had a positive and significant effect on consumer trust. Consumers perceived that spare parts with good quality, durability, reliability, and guaranteed authenticity contributed to increasing their confidence in the company. The findings indicate that improving spare part quality can strengthen consumer trust and support the company’s competitiveness in the automotive market. Keywords: spare part quality; consumer trust; automotive industry; product quality; PT Bosowa Berlian Motor Kupang
Co-Authors Kretisana Jagi Marselinda Hege Rey Rivalda Rodjo Wadu Yuliana Sarlince Malo