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Kretisana Jagi
Universitas Persatuan Guru 1945 NTT
Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN LIPSTIK HANASUI DI ARABELLE TDM 2 KOTA KUPANG Yuliana Sarlince Malo; David R.E Selan; Kretisana Jagi
Jurnal Administrasi Terapan Vol. 4 No. 2 (2025): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i2.3663

Abstract

This study aims to determine the influence of price and brand on Hanasui lipstick purchasing decisions at Arabelle TDM 2 in Kupang City. The research uses a quantitative approach with an associative research design. The sample consists of 100 respondents selected through purposive sampling, meeting the criteria of consumers who have purchased Hanasui lipstick at Arabelle TDM 2. Data were collected using a Likert-scale questionnaire and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²).The results indicate that price has a significant effect on purchasing decisions. Brand also has a considerable influence and is the most dominant variable affecting the decision to acquire HanaSu lipstick. Simultaneously, price and brand significantly influence purchasing decisions, with a coefficient of determination (R²) of 0,512. This means that 51.2% of the purchasing decision is influenced by price and brand, while the remaining 48.8% is influenced by other factors not examined in this study.It can be concluded that the combination of affordable pricing and strong brand image is the primary factor influencing consumers’ decisions to purchase Hanasui lipstick at Arabelle TDM 2 in Kupang City. These findings are expected to provide valuable input for the store and producers in improving their marketing strategies.Keywords: Price, Brand, Purchasing Decision, Hanasui, Cosmetics.  
Peran Gaya Kepemimpinan Transformasional Dalam Meningkatkan Kinerja Pegawai Pada Kantor Kecamatan Kota Raja Kota Kupang Carlyta Saslya; Lende Dangga; Kretisana Jagi
Jurnal Administrasi Terapan Vol. 5 No. 2 (2026): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i2.3975

Abstract

This study aims to analyze the role of transformational leadership style in enhancing employee performance at the Kota Raja District Office in Kupang City. The study employs a quantitative approach using a survey method. The research population consists of all 20 employees at the Kota Raja District Office; consequently, the entire population served as the study's respondents. Data were collected via questionnaires using a Likert scale and analyzed using simple linear regression and the t-test. The results indicate that transformational leadership style has a positive and significant effect on employee performance. This is evidenced by a calculated t-value of 6.038, which exceeds the t-table value of 2.101 at a 5% significance level (p < 0.05). These findings demonstrate that the better the implementation of transformational leadership by the leadership, the higher the level of employee performance. Leadership practices that provide inspiration, motivation, individual consideration, and intellectual stimulation are shown to contribute to the effectiveness of employee task execution. Therefore, transformational leadership style can serve as an effective strategy for enhancing the performance of civil servants within government agencies. Keywords: transformational leadership style; employee performance
Co-Authors Carlyta Saslya David R.E Selan Lende Dangga Yuliana Sarlince Malo