Claim Missing Document
Check
Articles

Found 2 Documents
Search

Sosialisasi Digitalisasi Marketing UMKM Desa Karangkuten Kecamatan Gondang Kabupaten Mojokerto: Socialization of Marketing Strategies for MSMEs in Karangkuten Village Gondang District Mojokerto Regency Sulaiman, Yusri Risyad; Prakoso, Satryo Arya; Sani, Sani; Puspitawati, Ika Nawang
Jurnal Abdimas Le Mujtamak Vol. 5 No. 2 (2025): Le MUJTAMAK 2025: Juli - Desember
Publisher : Universitas Islam Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46257/jal.v5i2.1259

Abstract

Permasalahan utama yang dihadapi oleh pelaku UMKM di Desa Karangkuten, Kecamatan Gondang, Kabupaten Mojokerto adalah kurangnya pemahaman dalam menerapkan strategi pemasaran digital yang efektif. Tujuan kegiatan ini adalah memberikan sosialisasi dan pelatihan kepada pelaku UMKM terkait pemanfaatan media sosial dan teknologi kecerdasan buatan (AI) dalam menunjang pemasaran produk. Metode yang digunakan adalah penyuluhan langsung disertai dengan penyebaran kuisioner untuk mengetahui kondisi aktual dan kebutuhan peserta. Hasil kegiatan menunjukkan bahwa mayoritas pelaku usaha masih menggunakan metode pemasaran konvensional dan belum mengoptimalkan platform digital, meskipun sebagian telah memanfaatkan WhatsApp dan Facebook. Sosialisasi ini berhasil meningkatkan kesadaran peserta tentang pentingnya digital marketing serta mendorong ketertarikan terhadap pelatihan lebih lanjut, khususnya dalam hal fotografi produk dan penggunaan AI seperti ChatGPT. Kegiatan ini menjadi langkah awal dalam mendorong transformasi digital bagi UMKM agar mampu bersaing di era industri 4.0. 
Polymers as Versatile Excipients Drug Delivery in Pharmaceutical Formulations: Innovations, Challenges, and Future Prospects Matovanni, Maudy Pratiwi Novia; Sulaiman, Yusri Risyad; Pramitha, Joanne Rizma; Br. Lumban Raja, Teodora Merry Meriba V.J.; Fauzi, Gefira Anelia
Equilibrium Journal of Chemical Engineering Vol 9, No 2 (2025): Volume 9, No 2 December 2025
Publisher : Program studi Teknik Kimia UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/equilibrium.v9i2.103724

Abstract

ABSTRACT. Polymers have become essential excipients in pharmaceutical formulations, significantly enhancing drug delivery systems due to their versatility, biocompatibility, and specialized properties. This review discusses the role of natural  and synthetic polymers, which are favored for their biodegradability and ability to improve drug stability and controlled release. The paper highlights innovations in polymer-based drug delivery, including the development of stimuli-responsive polymers that release drugs in response to specific environmental triggers and the integration of natural and synthetic polymers to create hybrid systems. Despite the advantages, challenges such as variability in natural polymer sources, potential toxicity of synthetic polymers, and regulatory hurdles remain. Future prospects include advancements in green and sustainable polymers, personalized medicine, and the use of nanotechnology to enhance drug delivery efficacy. This comprehensive examination underscores the importance of interdisciplinary research in overcoming existing barriers and advancing polymer-based drug delivery systems to improve patient outcomes. Keywords:Polymer, Drug delivery, Natural polymer, Synthetic polymer, Stimuli-responsive