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All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Salsabillah Eka Zulnawati
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Economics, Econometrics & Finance

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Pengaruh Perceived Ease of Use, Brand Trust dan Customer Experience Terhadap Minat Pengguna Maxim diKota Medan Salsabillah Eka Zulnawati; Yuli Arnida Pohan
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 1 (2026): Edisi Januari 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i1.2285

Abstract

This study aims to analyze the influence of Perceived Ease of Use, Brand Trust, and Customer Experience on Users’ Interest in Maxim in Medan City using a quantitative method with purposive sampling, involving 120 respondents determined through the Lemeshow formula. Data were collected through questionnaires and analyzed with SPSS software. The results indicate that Perceived Ease of Use (t-count 2.784 > t-table 1.980; sig. 0.006 < 0.05), Brand Trust (t-count 2.063 > t-table 1.980; sig. 0.041 < 0.05), and Customer Experience (t-count 5.323 > t-table 1.980; sig. 0.000 < 0.05) each have a positive and significant effect on Users’ Interest in Maxim in Medan City. Furthermore, the F-test results demonstrate that all three variables simultaneously exert a positive and significant influence on Users’ Interest in Maxim in Medan City.
Co-Authors Yuli Arnida Pohan