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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JURNAL RUMPUN MANAJEMEN DAN EKONOMI
M Adhitya Nugraha Pratama
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Pengaruh Gaya Hidup, Ulasan Pelanggan, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Marketplace Tiktok Shop (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Di Kota Lamongan) Muhammad Dzikri Abadi; Siti Hajar Falasifa Nirmala; Dadang Wiratama; M Adhitya Nugraha Pratama
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i6.8895

Abstract

This study aims to analyze the influence of lifestyle, customer reviews, and service quality on purchasing decisions on the TikTok Shop marketplace. This research employs a quantitative approach with lifestyle, customer reviews, and service quality as independent variables, and purchasing decisions as the dependent variable. The population as well as the sample of this study consisted of 98 students from the Faculty of Economics and Business in Lamongan City who use TikTok Shop, selected using a non-probability sampling technique. The data used were primary data collected through an online questionnaire survey using Google Forms. Data analysis was conducted using the Partial Least Squares (PLS) method with the assistance of SmartPLS 3 software through structural model (inner model) testing. The results indicate that lifestyle, customer reviews, and service quality have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings suggest that lifestyle preferences, information obtained from customer reviews, and service quality play an important role in influencing consumer purchasing decisions on social media–based marketplace platforms. This study is expected to contribute theoretically to the development of consumer behavior studies and serve as a reference for future research related to purchasing decisions in digital marketplaces.
KUALITAS PELAYANAN DAN CITA RASA TERHADAP LOYALITAS PELANGGAN : PERAN MEDIASI BRAND LOVE PADA KONSUMEN BELIKOPI Vina Octavia; Ika Purwanti; Muhammad Sulton; M Adhitya Nugraha Pratama
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7673

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya persaingan industri kedai kopi yang menuntut pelaku usaha memahami faktor-faktor yang mempengaruhi loyalitas pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan cita rasa terhadap loyalitas pelanggan dengan brand love sebagai variabel mediasi pada konsumen BeliKopi di Lamongan. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling-Partial Least Square (SEM-PLS) terhadap 170 responden. Instrumen penelitian menggunakan skala Likert 1–5, mulai dari sangat tidak setuju hingga sangat setuju, untuk mengukur persepsi responden secara sistematis terhadap variabel penelitian. Hasil penelitian menunjukkan bahwa kualitas pelayanan tidak berpengaruh signifikan terhadap loyalitas pelanggan, serta cita rasa tidak berpengaruh signifikan terhadap loyalitas pelanggan. Namun cita rasa berpengaruh positif dan signifikan terhadap brand love, serta brand love berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Selain itu, brand love mampu memediasi pengaruh cita rasa terhadap loyalitas pelanggan, namun tidak pada kualitas pelayanan. Kesimpulannya, loyalitas pelanggan lebih dipengaruhi oleh emosional dibandingkan aspek fungsional, dimana emosional terhadap merek menjadi kunci dalam membentuk loyalitas pelanggan.
Co-Authors Dadang Wiratama Ika Purwanti Muhammad Sulton Siti Hajar Falasifa Nirmala Vina Octavia